BEng Hons Architectural Engineering
The BEng (Hons) Architectural Engineering program at Heriot Watt University offers stud...
BA (Hons) Fashion Communication
Scottish Borders
INTAKE: September
Program Overview
The BA (Hons) Fashion Communication program at Heriot Watt University offers students a comprehensive understanding of the multifaceted world of fashion communication. Through a blend of theoretical knowledge and practical skills, students explore various aspects of fashion communication, including branding, marketing, public relations, digital media, and visual storytelling. The program equips students with the creative, analytical, and strategic skills needed to navigate and succeed in the fast-paced and competitive fashion industry.
Curriculum: The curriculum of the BA (Hons) Fashion Communication program covers a diverse range of subjects to provide students with a well-rounded education. Courses may include fashion journalism, fashion marketing and promotion, fashion photography, visual merchandising, fashion branding, digital communication strategies, and trend forecasting. Students also have the opportunity to undertake practical projects, internships, and industry placements to apply their knowledge and skills in real-world contexts.
Research Focus: Heriot Watt University emphasizes research in fashion communication, encouraging students to explore contemporary issues, trends, and developments shaping the fashion industry. Research projects may focus on consumer behavior, cultural influences on fashion communication, sustainability in fashion, digital innovation, or the impact of social media on brand perception. Through research-led learning, students develop critical thinking skills and contribute to the advancement of knowledge in the field.
Industry Engagement: The BA (Hons) Fashion Communication program fosters strong industry engagement to provide students with practical insights and networking opportunities. Heriot Watt University collaborates with fashion brands, media outlets, PR agencies, and marketing firms to offer guest lectures, workshops, and industry-led projects. Students also have the chance to undertake internships or placements with leading fashion companies, gaining hands-on experience and industry mentorship.
Global Perspective: Heriot Watt University offers a global perspective on fashion communication, recognizing the international nature of the fashion industry. The BA (Hons) Fashion Communication program incorporates case studies, projects, and discussions that reflect global trends, markets, and consumer preferences. Students may also have the opportunity to participate in international study exchanges, gaining cross-cultural experiences and insights into global fashion communication practices.
Location
Scottish Borders
Score
IELTS 6
Tuition Fee
£ 17320
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Heriot Watt University offers a range of scholarships and financial aid options to support students in their academic pursuits. These scholarships are designed to recognize academic excellence, support specific fields of study, promote diversity, and assist students with financial need.
Heriot Watt Undergraduate Scholarships: Heriot Watt offers several undergraduate scholarships to both domestic and international students. These scholarships are awarded based on academic achievement, leadership potential, extracurricular involvement, and other criteria.
Heriot Watt Merit Scholarships: These scholarships are available to high-achieving students who have demonstrated outstanding academic performance in their previous studies.
Heriot Watt Academic Excellence Scholarships: These scholarships are awarded to exceptional students who have achieved outstanding grades in their academic qualifications.
Heriot Watt International Student Scholarships: These scholarships aim to support international students who are enrolling in undergraduate programs at Heriot-Watt University.
Heriot Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot Watt University and apply according to the specific eligibility criteria and application deadlines.
Graduates of the BA (Hons) Fashion Communication program from Heriot Watt University possess a versatile skill set that prepares them for a wide range of exciting career opportunities in the dynamic and competitive fashion industry.
Fashion Journalist: Graduates can pursue careers as fashion journalists, writing for print publications, online platforms, or fashion blogs. They may cover fashion shows, interview industry professionals, and report on the latest trends and developments in the fashion world.
Fashion Public Relations Specialist: Graduates may work in fashion PR agencies or in-house PR departments of fashion brands, managing communication strategies, organizing events, and cultivating relationships with media, influencers, and celebrities to promote brands and products.
Fashion Marketing Coordinator: Graduates can work in marketing roles within fashion companies, developing and implementing marketing campaigns, managing social media accounts, analyzing market trends, and creating engaging content to attract and retain customers.
Fashion Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and executing brand strategies, maintaining brand consistency across all channels, and enhancing brand awareness and perception among target audiences.
Fashion Digital Content Creator: Graduates can work as digital content creators, producing multimedia content such as videos, photos, and graphics for fashion brands' websites, social media platforms, and digital marketing campaigns.
Fashion Stylist/Editorial Assistant: Graduates may work as fashion stylists or editorial assistants, assisting with photo shoots, selecting clothing and accessories, and contributing to the creation of fashion editorials for magazines, websites, or advertising campaigns.
Fashion Event Coordinator: Graduates can pursue careers in event planning and coordination, organizing fashion shows, product launches, and promotional events for fashion brands, retailers, or PR agencies.
Fashion Retail Buyer/Merchandiser: Graduates may work as retail buyers or merchandisers, responsible for selecting and purchasing fashion products for retail stores or online platforms, analyzing sales data, and managing inventory to maximize profitability.
Fashion Trend Forecaster: Graduates can work as trend forecasters, researching and analyzing emerging fashion trends, consumer preferences, and cultural influences to provide insights and predictions to fashion brands and retailers.
Fashion Blogger/Influencer: Graduates with a strong online presence and creative storytelling skills may pursue careers as fashion bloggers or influencers, creating content, collaborating with brands, and monetizing their platforms through sponsorships and partnerships.
