BEng Hons Architectural Engineering
The BEng (Hons) Architectural Engineering program at Heriot Watt University offers stud...
BA (Hons) Fashion Branding and Promotion
Scottish Borders
INTAKE: September
Program Overview
The BA (Hons) Fashion Branding and Promotion program at Heriot Watt University is designed to provide students with a comprehensive understanding of the fashion industry, with a particular focus on branding and promotion strategies. The program combines theoretical knowledge with practical skills, preparing students for careers in fashion marketing, branding, advertising, and public relations. Through a combination of coursework, projects, and industry placements, students gain insights into the dynamic and competitive world of fashion branding and promotion.
Curriculum: The curriculum of the BA (Hons) Fashion Branding and Promotion program covers a range of topics essential for understanding the fashion industry and developing effective branding and promotion strategies. Courses may include fashion marketing principles, consumer behavior, brand management, advertising, visual merchandising, digital marketing, and trend forecasting. Students also have the opportunity to explore topics such as fashion photography, styling, event management, and public relations. The program emphasizes hands-on learning through industry projects, internships, and collaborations with fashion brands, giving students practical experience in applying theoretical concepts to real-world scenarios.
Research Focus: Heriot Watt University has a strong research focus in the field of fashion and textiles, with faculty members engaged in research projects that explore emerging trends, innovations, and consumer behaviors in the fashion industry. Students in the BA (Hons) Fashion Branding and Promotion program have the opportunity to engage with faculty-led research initiatives, gaining insights into industry best practices, market insights, and creative strategies for building successful fashion brands. This research focus enhances students' critical thinking skills, analytical abilities, and understanding of the broader cultural and economic factors shaping the fashion landscape.
Industry Engagement: The BA (Hons) Fashion Branding and Promotion program at Heriot Watt University emphasizes industry engagement and collaboration to ensure that students are well-prepared for careers in the fashion industry. The university has partnerships with leading fashion brands, retailers, and agencies, providing students with opportunities for internships, work placements, and industry projects. Students have the chance to gain practical experience, build professional networks, and develop industry-relevant skills through hands-on learning experiences and exposure to real-world challenges and opportunities. This industry engagement enhances students' employability and prepares them for successful careers in fashion branding and promotion.
Global Perspective: Heriot Watt University offers students a global perspective on the fashion industry, exploring how trends, cultures, and markets intersect to shape fashion branding and promotion strategies worldwide. The BA (Hons) Fashion Branding and Promotion program addresses key issues in global fashion marketing, such as globalization, sustainability, diversity, and ethical fashion. Students have the opportunity to learn from faculty with diverse international backgrounds, collaborate with peers from around the world, and participate in global fashion events, competitions, and study tours. The program also emphasizes the importance of cultural sensitivity, market awareness, and creative innovation in today's globalized fashion marketplace.
Location
Scottish Borders
Score
IELTS 6
Tuition Fee
£ 17320
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Heriot Watt University offers a range of scholarships and financial aid options to support students in their academic pursuits. These scholarships are designed to recognize academic excellence, support specific fields of study, promote diversity, and assist students with financial need.
Heriot Watt Undergraduate Scholarships: Heriot Watt offers several undergraduate scholarships to both domestic and international students. These scholarships are awarded based on academic achievement, leadership potential, extracurricular involvement, and other criteria.
Heriot Watt Merit Scholarships: These scholarships are available to high-achieving students who have demonstrated outstanding academic performance in their previous studies.
Heriot Watt Academic Excellence Scholarships: These scholarships are awarded to exceptional students who have achieved outstanding grades in their academic qualifications.
Heriot Watt International Student Scholarships: These scholarships aim to support international students who are enrolling in undergraduate programs at Heriot-Watt University.
Heriot Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot Watt University and apply according to the specific eligibility criteria and application deadlines.
Graduates of the BA (Hons) Fashion Branding and Promotion program from Heriot Watt University are well-prepared for a variety of exciting career opportunities within the fashion industry.
Fashion Marketing Manager: Graduates can pursue careers as fashion marketing managers, where they develop and implement marketing strategies to promote fashion brands and products. They conduct market research, analyze consumer trends, and oversee advertising, PR, and social media campaigns to drive brand awareness and sales.
Brand Manager: Graduates can work as brand managers, responsible for building and managing the image and identity of fashion brands. They develop brand positioning, messaging, and visual identity, and ensure brand consistency across all marketing communications and touchpoints.
Fashion Public Relations Specialist: Graduates can pursue careers in fashion public relations, where they manage relationships with media, influencers, and stakeholders to generate positive publicity for fashion brands. They write press releases, organize events, and cultivate brand partnerships to enhance brand reputation and visibility.
Fashion Buyer/Merchandiser: Graduates can work as fashion buyers or merchandisers, responsible for selecting and purchasing fashion products for retail stores or e-commerce platforms. They analyze sales data, track fashion trends, and negotiate with suppliers to curate product assortments that meet consumer demand and drive sales.
Fashion Stylist: Graduates can pursue careers as fashion stylists, where they curate and style fashion looks for editorial shoots, advertising campaigns, or celebrity clients. They select clothing, accessories, and props to create visually compelling images that align with brand aesthetics and storytelling.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles within the fashion industry, focusing on online advertising, e-commerce, and social media marketing. They develop digital marketing strategies, manage paid campaigns, and optimize website performance to drive online traffic and conversions.
Fashion Event Coordinator: Graduates can work as fashion event coordinators, organizing and managing fashion shows, trunk shows, product launches, and other promotional events for fashion brands. They oversee event logistics, coordinate with vendors, and ensure that events are executed smoothly and successfully.
Fashion Entrepreneur: Graduates with entrepreneurial ambitions can start their own fashion businesses, such as fashion labels, boutique stores, e-commerce platforms, or fashion consulting agencies. They can leverage their knowledge of branding, marketing, and promotion to create unique and successful fashion ventures.
Fashion Content Creator/Influencer: Graduates can pursue careers as fashion content creators or influencers, producing fashion-related content for blogs, social media platforms, YouTube channels, or podcasts. They collaborate with brands, create engaging content, and build a loyal following of fashion enthusiasts.
Fashion Industry Analyst: Graduates can work as industry analysts or consultants, providing insights and analysis on fashion market trends, consumer behavior, and competitive landscape. They conduct market research, forecast industry trends, and advise fashion brands on strategic decision-making and market positioning.
