BEng Hons Architectural Engineering
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BSc (Hons) Psychology and Marketing
Edinburgh
INTAKE: September
Program Overview
Heriot Watt University, UK, offers a dynamic BSc (Hons) Psychology and Marketing program that integrates the principles of psychology with contemporary marketing strategies. This interdisciplinary course equips students with a comprehensive understanding of consumer behavior, market trends, and the psychological factors influencing consumer decision-making processes. With a strong emphasis on practical skills development, students are prepared for diverse career paths in marketing, advertising, market research, and consumer psychology.
Curriculum: The curriculum of the BSc (Hons) Psychology and Marketing program at Heriot Watt University is designed to provide a balanced blend of theoretical knowledge and practical skills essential for success in the marketing industry. Core modules cover fundamental topics such as psychological theories, market research methods, consumer behavior analysis, branding strategies, and digital marketing techniques. Additionally, students have the opportunity to tailor their learning experience through elective modules focusing on specific areas of interest such as cognitive psychology, social media marketing, and market segmentation.
Research Focus: Heriot Watt University places a strong emphasis on research within the BSc (Hons) Psychology and Marketing program, encouraging students to engage in independent research projects and collaborative research initiatives. Through access to state-of-the-art facilities and guidance from experienced faculty members, students have the opportunity to explore diverse research topics related to consumer behavior, advertising effectiveness, market trends, and emerging technologies impacting the marketing landscape. This research-focused approach not only enhances students' analytical and critical thinking skills but also contributes to the advancement of knowledge in the field of marketing psychology.
Industry Engagement: The BSc (Hons) Psychology and Marketing program at Heriot Watt University fosters close collaboration with industry partners to provide students with valuable real-world experience and networking opportunities. Through guest lectures, industry workshops, and internship placements, students gain insights into industry best practices, emerging trends, and career pathways in marketing and consumer psychology. Furthermore, the university maintains strong connections with leading companies and professional organizations, ensuring that the curriculum remains relevant and responsive to the evolving needs of the marketing industry.
Global Perspective: Heriot Watt University offers a global perspective within the BSc (Hons) Psychology and Marketing program, attracting students from diverse cultural backgrounds and facilitating international exchange opportunities. With campuses in the UK, Dubai, and Malaysia, students have the chance to immerse themselves in different cultural contexts, gaining a deeper understanding of global consumer markets and cross-cultural consumer behavior. Additionally, the university's international partnerships and research collaborations provide students with access to a broad network of industry professionals and academic experts worldwide, enriching their learning experience and preparing them for global careers in marketing and psychology.
Location
Edinburgh
Score
IELTS 6
Tuition Fee
£ 17320
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Heriot Watt University offers a range of scholarships and financial aid options to support students in their academic pursuits. These scholarships are designed to recognize academic excellence, support specific fields of study, promote diversity, and assist students with financial need.
Heriot Watt Undergraduate Scholarships: Heriot Watt offers several undergraduate scholarships to both domestic and international students. These scholarships are awarded based on academic achievement, leadership potential, extracurricular involvement, and other criteria.
Heriot Watt Merit Scholarships: These scholarships are available to high-achieving students who have demonstrated outstanding academic performance in their previous studies.
Heriot Watt Academic Excellence Scholarships: These scholarships are awarded to exceptional students who have achieved outstanding grades in their academic qualifications.
Heriot Watt International Student Scholarships: These scholarships aim to support international students who are enrolling in undergraduate programs at Heriot-Watt University.
Heriot Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot Watt University and apply according to the specific eligibility criteria and application deadlines.
Graduates of the BSc (Hons) Psychology and Marketing program from Heriot-Watt University are equipped with a diverse skill set that opens up various career opportunities in both psychology and marketing sectors.
Market Research Analyst: With a strong foundation in both psychology and marketing, graduates can excel as market research analysts. They analyze consumer behavior, conduct surveys and studies, and interpret data to provide insights that inform marketing strategies and business decisions.
Advertising Executive: A deep understanding of consumer psychology combined with marketing expertise makes graduates well-suited for roles in advertising agencies. They can work as advertising executives, developing creative campaigns, crafting persuasive messages, and utilizing various media channels to reach target audiences effectively.
Brand Manager: Brand managers are responsible for overseeing the development, positioning, and promotion of brands. Graduates with a background in psychology and marketing possess the skills needed to conduct market research, identify brand opportunities, and execute branding strategies that resonate with consumers.
Digital Marketing Specialist: In today's digital age, businesses rely heavily on digital marketing strategies to reach their target markets. Graduates can pursue careers as digital marketing specialists, leveraging their knowledge of consumer behavior to create engaging online content, manage social media campaigns, and optimize digital advertising efforts.
Consumer Insights Analyst: Companies across various industries value professionals who can provide deep insights into consumer preferences and trends. Graduates can work as consumer insights analysts, utilizing their expertise to interpret market data, identify patterns, and recommend actionable strategies to enhance consumer engagement and drive business growth.
Market Strategist: Market strategists develop comprehensive plans to position products or services in the marketplace effectively. Graduates with a background in psychology and marketing can excel in this role by conducting market research, analyzing competitive landscapes, and devising strategies that capitalize on consumer insights to gain a competitive advantage.
Sales and Marketing Manager: Graduates may also pursue managerial roles in sales and marketing departments. They oversee marketing campaigns, collaborate with sales teams to drive revenue growth, and ensure that marketing efforts align with overall business objectives.
Consultant: With their expertise in understanding consumer behavior and market dynamics, graduates can work as marketing consultants, providing valuable insights and recommendations to businesses seeking to improve their marketing strategies, enhance brand perception, and increase market share.
