MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BSc (Hons) Global Business Management (Marketing) (Top-Up)
London Campus
INTAKE: Jan & Sept
Program Overview
Northumbria University, situated in Newcastle upon Tyne, UK, offers a comprehensive program, BSc (Hons) Global Business Management (Marketing) (Top-Up), tailored to provide students with the knowledge and skills necessary to excel in the field of marketing within a global context. This top-up program is designed for individuals who have completed relevant qualifications such as diplomas or associate degrees and aspire to attain a full bachelor's degree with a specialization in global business management with a focus on marketing.
Curriculum: The curriculum of the BSc (Hons) Global Business Management (Marketing) (Top-Up) program at Northumbria University is carefully structured to cover a wide range of marketing principles, strategies, and practices essential for success in today's global marketplace. Courses encompass topics such as consumer behavior, marketing research, brand management, digital marketing, international marketing, and marketing communications. Through a blend of theoretical concepts and practical applications, students develop critical thinking, creativity, and analytical skills vital for navigating the complexities of global marketing environments.
Research Focus: Northumbria University maintains a strong focus on research within the field of global business management and marketing. Faculty members actively engage in research projects exploring emerging trends, consumer insights, market dynamics, and innovative marketing strategies. Students in the BSc (Hons) Global Business Management (Marketing) (Top-Up) program benefit from exposure to cutting-edge research findings, gaining insights into industry best practices and future directions in marketing.
Industry Engagement: Recognizing the importance of industry engagement, Northumbria University fosters close ties with leading companies and organizations in the marketing sector. Through guest lectures, industry workshops, and collaborative projects, students have the opportunity to interact with marketing professionals, gaining practical insights and real-world experience. Additionally, the university facilitates internships and placement opportunities, enabling students to apply their marketing knowledge in professional settings and build valuable industry connections.
Global Perspective: The BSc (Hons) Global Business Management (Marketing) (Top-Up) program at Northumbria University integrates a global perspective into its curriculum, reflecting the interconnected nature of today's business landscape. Modules explore international marketing strategies, cultural differences, market entry strategies, and global consumer trends. With an emphasis on understanding diverse markets and adapting marketing strategies accordingly, students develop the skills and mindset necessary to succeed in global marketing roles. Furthermore, the university encourages international experiences such as study abroad programs and cross-cultural exchanges, enriching students' perspectives and preparing them for careers in multinational corporations, marketing agencies, and international brands.
Location
London Campus
Score
IELTS 6
Tuition Fee
£ 19000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship, and interested students should check the university's official website for more information.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Northumbria University, located in Newcastle upon Tyne, UK, offers graduates of its BSc (Hons) Global Business Management (Marketing) (Top-Up) program a multitude of career options across various sectors. Equipped with specialized knowledge in global business management with a focus on marketing, graduates are well-prepared to pursue rewarding careers in diverse industries.
Marketing Management: Graduates can pursue careers in marketing management, overseeing strategic planning, campaign development, and brand management for organizations. Opportunities exist in roles such as marketing manager, brand manager, product manager, and digital marketing manager. With their understanding of global market dynamics and consumer behavior, graduates play a pivotal role in driving brand awareness, customer engagement, and revenue growth.
Market Research and Analysis: Roles in market research and analysis are accessible to graduates, involving gathering and interpreting data to inform marketing strategies and decision-making. Graduates may work as market research analysts, marketing data analysts, or consumer insights managers, helping organizations understand market trends, competitor strategies, and consumer preferences. With their analytical skills and research expertise, graduates contribute to improving marketing effectiveness and maximizing ROI.
International Marketing: With their knowledge of global markets, cultural differences, and international business practices, graduates can pursue careers in international marketing. Opportunities exist in roles such as international marketing manager, export marketing coordinator, and global brand strategist. Graduates develop and implement marketing strategies tailored to diverse markets, facilitating market entry, expansion, and adaptation for multinational corporations and global brands.
Digital Marketing and E-commerce: In today's digital age, proficiency in digital marketing and e-commerce is highly sought after. Graduates can pursue careers in digital marketing, social media management, content marketing, and e-commerce management. Whether working for companies, agencies, or startups, graduates leverage digital channels and technology platforms to reach target audiences, drive engagement, and optimize online sales performance.
Advertising and Public Relations: Graduates with a focus on marketing can explore careers in advertising, public relations, and communications. Roles such as advertising account executive, media planner, PR specialist, and corporate communications manager are available. Graduates collaborate with creative teams, media agencies, and PR firms to develop integrated marketing communications strategies, enhance brand visibility, and manage corporate reputation.
Entrepreneurship and Consulting: Some graduates choose to leverage their marketing expertise to pursue entrepreneurial ventures or consulting careers. Whether starting their own businesses or providing marketing consultancy services, graduates offer strategic advice, market analysis, and campaign management to clients. Consulting firms specializing in marketing, market entry, or digital transformation seek individuals with strong analytical skills and industry knowledge, making this an attractive career path for program graduates.
