MSc International Luxury Marketing

Oxford - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Luxury Marketing program at Oxford Brookes University is designed to provide students with a comprehensive understanding of the luxury industry and the specific marketing strategies required to succeed in this unique sector. This program combines theoretical knowledge with practical skills, preparing students for successful careers in international luxury marketing.

  1. Luxury Industry Insights: The program offers in-depth insights into the luxury industry, including its history, evolution, and key players. Students gain a deep understanding of the luxury market dynamics, consumer behavior, and the unique challenges and opportunities faced by luxury brands.

  2. Luxury Branding and Communication: The program focuses on luxury brand management and effective communication strategies in the luxury sector. Students learn how to create and maintain luxury brand identities, develop compelling brand stories, and engage with luxury consumers through various marketing channels.

  3. Consumer Behavior in the Luxury Market: The program explores the unique characteristics and motivations of luxury consumers. Students gain knowledge of the psychological, sociological, and cultural factors that influence luxury purchasing decisions. They learn how to analyze consumer insights and develop targeted marketing strategies.

  4. Luxury Product and Service Management: The program covers the management of luxury products and services, including product development, pricing strategies, and distribution channels. Students learn how to create and deliver exceptional luxury experiences, ensuring the highest levels of quality and exclusivity.

  5. Digital and Social Media Marketing in Luxury: The program addresses the growing importance of digital and social media marketing in the luxury industry. Students learn how to leverage digital platforms and social media channels to engage with luxury consumers, build brand awareness, and drive sales.

  6. Luxury Market Research and Analytics: The program emphasizes the importance of market research and data analytics in luxury marketing. Students learn how to conduct market research, analyze market trends, and make data-driven marketing decisions. They gain proficiency in using market research tools and techniques specific to the luxury sector.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc International Luxury Marketing program at Oxford Brookes University have excellent career prospects in the global luxury industry. 

  1. Luxury Brand Manager: Graduates can work as brand managers for luxury companies, overseeing the development and implementation of marketing strategies to enhance brand positioning and drive brand growth.

  2. Marketing Manager for Luxury Retail: Graduates can pursue careers as marketing managers for luxury retailers, responsible for creating and executing marketing campaigns, managing customer relationships, and driving footfall and sales in luxury retail environments.

  3. Luxury Digital Marketing Specialist: Graduates can specialize in digital marketing for luxury brands, managing online campaigns, social media presence, and e-commerce platforms to reach and engage with luxury consumers in the digital space.

  4. Luxury Market Analyst: Graduates can work as market analysts for luxury market research agencies, providing insights and analysis on market trends, consumer behavior, and competitive intelligence to inform strategic decision-making for luxury brands.

  5. Luxury PR and Communications Manager: Graduates can work in luxury PR agencies or in-house PR teams, responsible for managing media relations, influencer collaborations, and strategic communications to enhance brand visibility and reputation.

  6. Luxury Consulting: Graduates can pursue careers in luxury consulting firms, advising luxury brands on marketing strategies, market entry plans, brand positioning, and customer experience enhancement.

  7. Entrepreneurship in Luxury: Graduates with an entrepreneurial spirit can start their own luxury businesses, such as boutique luxury brands, luxury e-commerce platforms, or luxury marketing agencies.


Similar Courses
WhatsApp Enquiry Call Enquiry