BA (Hons) Fashion Communication and Styling

Leicester

 

INTAKE: September

Program Overview

De Montfort University (DMU) in the UK offers a BA (Hons) Fashion Communication and Styling program designed to prepare students for exciting careers in the fashion industry. The BA (Hons) Fashion Communication and Styling program at DMU provides students with the knowledge, skills, and practical experience needed to succeed in the dynamic and competitive fashion industry.

  1. Fashion Communication: The program covers various aspects of fashion communication, including fashion journalism, public relations, and digital media. Students learn how to create engaging content for different platforms such as magazines, websites, social media, and fashion blogs. They develop writing, editing, and storytelling skills essential for effective fashion communication and promotion.

  2. Styling Techniques: Students explore the art of fashion styling and learn how to create visually compelling images for editorial shoots, advertising campaigns, and fashion shows. They study color theory, composition, and visual aesthetics to develop their unique styling techniques. Additionally, students learn about wardrobe selection, accessories coordination, and makeup and hair styling to create cohesive fashion looks.

  3. Visual Merchandising: The program covers the principles of visual merchandising and retail display design. Students learn how to create eye-catching window displays, product presentations, and in-store environments that engage customers and enhance the brand experience. They study spatial design, lighting techniques, and retail branding strategies to create impactful visual merchandising displays.

  4. Fashion Branding and Marketing: Students explore the concepts of fashion branding and marketing, learning how to develop brand identities, positioning strategies, and marketing campaigns for fashion brands. They study consumer behavior, market trends, and competitor analysis to develop effective marketing strategies that resonate with target audiences. Additionally, students learn about event planning and promotion techniques for fashion-related events and runway shows.

  5. Professional Practice: The program emphasizes professional development and industry engagement. Students have the opportunity to collaborate with fashion industry professionals on live projects, internships, and work placements. They develop networking skills, gain practical experience, and build their portfolios, preparing them for successful careers in the fashion industry.

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Location

Leicester

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Score

IELTS: 6

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Tuition Fee

£ 15750

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at DMU are typically required to have a minimum of 65% or above in their high school or secondary school qualifications.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at De Montfort University. 

  1. Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
  2. International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
  3. Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
  4. DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
  5. Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Fashion Communication and Styling program are well-equipped to pursue various career paths in the fashion industry.

  1. Fashion Journalist: Graduates can work as fashion writers, editors, or contributors for fashion magazines, websites, newspapers, or blogs. They cover fashion events, trends, and news, writing articles, reviews, and features that inform and inspire fashion enthusiasts.

  2. Fashion Stylist: Graduates may pursue roles as fashion stylists, working with photographers, models, and designers to create visually striking images for editorial spreads, advertising campaigns, or fashion shows. They select clothing, accessories, and props, and coordinate hair and makeup to achieve the desired look and feel for fashion shoots.

  3. Public Relations Specialist: Graduates can work in fashion public relations agencies or in-house PR departments for fashion brands and retailers. They are responsible for building and maintaining positive relationships with the media, influencers, and consumers, generating publicity and managing brand reputation through press releases, events, and promotional activities.

  4. Visual Merchandiser: Graduates may pursue careers as visual merchandisers, designing and implementing visual displays and store layouts for fashion retailers, department stores, or fashion boutiques. They create visually appealing product presentations that attract customers and drive sales, using their creative flair and knowledge of consumer behavior.

  5. Fashion Marketer: Graduates with strong marketing skills can work in fashion marketing roles, developing and implementing marketing strategies for fashion brands and retailers. They conduct market research, analyze consumer trends, and plan marketing campaigns across various channels such as social media, digital advertising, and influencer partnerships.


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