MSc Accounting and Financial Management
Designed for graduates from diverse academic backgrounds with quantitative training, th...
BSc Marketing with Study Abroad
Clifton
INTAKE: September
Program Overview
The BSc in Marketing with Study Abroad at the University of Bristol is a dynamic program designed to offer students a thorough understanding of marketing principles, strategies, and practices while providing a unique international perspective through a study abroad experience. This program is ideal for students who are passionate about marketing and wish to expand their knowledge and skills in a global context. It equips students with a comprehensive understanding of consumer behavior, digital marketing, brand management, and strategic marketing, all while offering them the opportunity to study at one of the University’s partner institutions around the world. By combining academic rigor with practical exposure to international marketing practices, the BSc Marketing with Study Abroad prepares students for diverse careers in the global marketing industry.
Curriculum: The BSc Marketing with Study Abroad curriculum at the University of Bristol blends core business principles with specialized marketing modules. In the first year, students cover foundational topics such as principles of marketing, management, economics, and consumer behavior, ensuring a well-rounded understanding of business functions. As students progress into the second and third years, they engage in more specialized modules, including brand management, global marketing, digital marketing strategies, market research, and integrated marketing communications. The program is designed to ensure that students have the theoretical knowledge and practical experience needed to succeed in the marketing field. The study abroad component, which takes place in the second year, allows students to experience marketing practices and strategies from different cultural perspectives, further enhancing their understanding of global markets. Students also engage in group projects, case studies, and internships, gaining hands-on experience that complements their academic learning.
Research Focus: The research focus of the BSc Marketing with Study Abroad at the University of Bristol is centered on exploring the evolving dynamics of marketing in a globalized world. Faculty members are involved in cutting-edge research in areas such as consumer psychology, social media marketing, brand behavior, digital marketing, and data-driven marketing. Students have the opportunity to engage in research projects, working closely with faculty and industry professionals to explore contemporary marketing challenges, including the impact of new technologies, social trends, and cultural differences on marketing strategies. Research at the University of Bristol emphasizes the application of marketing theories to real-world issues, offering students insights into the latest innovations and trends in marketing practice. Through their involvement in research activities, students develop critical thinking skills and a deeper understanding of how marketing strategies are shaped in different international contexts.
Industry Engagement: Industry engagement is a key feature of the BSc Marketing with Study Abroad program at the University of Bristol. The program benefits from strong partnerships with leading marketing firms, consumer goods companies, and digital marketing agencies, offering students valuable opportunities for internships, live projects, and industry placements. These experiences allow students to apply their learning to real-world marketing challenges, gaining practical insights into the operations of marketing teams, the development of marketing campaigns, and the use of digital platforms in marketing strategies. Additionally, the University of Bristol hosts guest lectures, workshops, and networking events with industry professionals, providing students with direct access to marketing experts and enhancing their understanding of the latest trends and best practices in the industry. These industry connections help students build professional networks, making them well-equipped to enter the competitive marketing job market after graduation.
Global Perspective: The BSc Marketing with Study Abroad program offers students a global perspective by emphasizing the importance of understanding marketing in diverse international markets. Through the study abroad component, students gain first-hand experience of marketing practices in different cultural, social, and economic environments, enhancing their ability to adapt marketing strategies to various global contexts. The program also includes modules that explore global marketing strategies, international consumer behavior, and cross-cultural marketing communications, helping students understand the challenges and opportunities of marketing in different parts of the world. The global exposure provided by the study abroad experience enables students to better understand how businesses operate and communicate in international markets, equipping them with the skills needed to succeed in a globalized business environment. The program’s international outlook is further strengthened by the diverse student body, faculty expertise, and the University’s strong global connections.
Location
Clifton
Score
IELTS 6.5
Tuition Fee
£ 24500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 22 in Listening, 24 in Reading, 21 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 60.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bristol offers a range of scholarship opportunities to both domestic and international students.
Vice-Chancellor’s Scholarship: This scholarship is offered to high-achieving students who are starting their undergraduate or postgraduate studies at the University of Bristol. The scholarship covers full tuition fees and a maintenance allowance.
Think Big Scholarship: This scholarship is awarded to international students who have demonstrated exceptional academic merit and potential.
Sanctuary Scholarship: This scholarship is awarded to asylum seekers, refugees, and their immediate family members who are seeking an undergraduate or postgraduate degree at the University of Bristol. The scholarship covers full tuition fees and a maintenance allowance.
The BSc Marketing with Study Abroad course at the University of Bristol offers students a comprehensive understanding of marketing principles, strategies, and practices in a global context. This program equips graduates with the knowledge and skills necessary to thrive in the dynamic and competitive field of marketing.
Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the planning, implementation, and evaluation of marketing campaigns for organizations. They are responsible for market research, brand management, customer segmentation, and marketing communications. The study abroad experience provides them with cross-cultural competence and an understanding of global consumer behavior, enabling them to develop effective marketing strategies in diverse markets.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing roles. They can work as digital marketing managers, social media managers, or search engine optimization (SEO) specialists. They are responsible for developing and executing digital marketing strategies, managing online advertising campaigns, and analyzing digital metrics to optimize marketing efforts.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to help organizations understand market trends, consumer preferences, and competitive landscapes. They conduct surveys, focus groups, and data analysis to provide insights that inform marketing strategies and product development. The study abroad experience enhances their ability to conduct market research in different cultural contexts and understand global market dynamics.
Brand Manager: Graduates can pursue careers as brand managers, responsible for building and managing strong brands. They develop brand strategies, ensure brand consistency across different touchpoints, and monitor brand performance. They work closely with creative teams, market research analysts, and advertising agencies to enhance brand visibility and equity. The study abroad experience exposes them to diverse branding practices and consumer perceptions across different markets.
Advertising Account Executive: Graduates can work in advertising agencies as account executives, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, media planners, and market researchers to develop effective advertising strategies that align with clients' objectives. The study abroad experience broadens their understanding of advertising trends and creative approaches in different cultural contexts.
Sales Manager: Graduates can pursue careers in sales management, overseeing sales teams and developing strategies to achieve sales targets. They analyze market data, identify sales opportunities, and develop relationships with key clients. The study abroad experience enhances their cross-cultural communication skills and enables them to adapt sales strategies to different markets.
Product Manager: Graduates can work as product managers, responsible for managing the development, launch, and marketing of new products or services. They conduct market research, define product specifications, and collaborate with cross-functional teams to ensure successful product introductions. The study abroad experience exposes them to diverse consumer preferences and market trends, enriching their product management skills.
International Marketing Consultant: The study abroad experience equips graduates with a global perspective on marketing. They can work as international marketing consultants, advising organizations on entering new markets, adapting marketing strategies to different cultural contexts, and identifying opportunities for growth. They can provide insights on market entry barriers, consumer behavior, and competitive landscapes in specific countries or regions.
Public Relations Specialist: Graduates can pursue careers in public relations, managing the reputation and communication of organizations. They develop PR strategies, handle media relations, and coordinate public events. The study abroad experience enhances their cross-cultural communication and relationship-building skills, enabling them to navigate diverse stakeholder environments.
Entrepreneurship and Startups: Some graduates may choose to start their own businesses or work in startups. Their marketing knowledge, combined with the study abroad experience, provides them with the skills to identify market opportunities, develop marketing strategies on a limited budget, and build their brands in competitive markets.
