MSc Digital Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc Digital Marketing program at Oxford Brookes University have diverse career opportunities in the digital marketing field. 

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing and implementing digital marketing strategies. They develop and execute digital campaigns, manage online advertising, analyze performance metrics, and drive lead generation and customer acquisition.

2. Social Media Manager: Graduates can specialize in social media marketing, working as social media managers. They develop social media strategies, create engaging content, manage social media accounts, monitor trends, and build and nurture online communities.

3. SEO Specialist: Graduates can work as SEO specialists, focusing on optimizing websites for search engines. They conduct keyword research, analyze website performance, implement on-page and off-page SEO strategies, and improve organic search rankings and website visibility.

4. Content Marketing Manager: Graduates can pursue careers as content marketing managers, responsible for developing and implementing content strategies. They create valuable and engaging content, manage content calendars, oversee content distribution, and measure content performance.

5. Digital Analyst: Graduates can work as digital analysts, analyzing data and providing insights to optimize digital marketing campaigns. They track key performance indicators (KPIs), conduct A/B testing, generate reports, and recommend strategies for improving campaign effectiveness.

6. E-commerce Manager: Graduates can specialize in e-commerce, working as e-commerce managers. They oversee online sales channels, optimize user experience, implement conversion rate optimization strategies, and drive online sales growth.