MSc Accounting and Finance
De Montfort University (DMU) in the UK offers an MSc in Accounting and Finance, providi...
BA (Hons) Business and Marketing
Leicester
INTAKE: September
Program Overview
De Montfort University (DMU), located in Leicester, UK, is renowned for its commitment to providing high-quality education and preparing students for successful careers in their chosen fields. The BA (Hons) Business and Marketing program offered by DMU is designed to equip students with the knowledge, skills, and practical experience necessary to excel in the dynamic and competitive world of business and marketing.The BA (Hons) Business and Marketing program at De Montfort University offers students a solid foundation in both business management and marketing principles, preparing them for rewarding careers in the fast-paced and ever-evolving field of business and marketing.
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Holistic Business Education: The BA (Hons) Business and Marketing program at DMU offers a comprehensive curriculum that combines core business management principles with specialized marketing knowledge. Students gain a solid understanding of fundamental business concepts such as finance, operations, strategy, and entrepreneurship, while also delving into the intricacies of marketing theory and practice.
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Marketing Specialization: A key feature of the program is its focus on marketing specialization, allowing students to develop expertise in areas such as consumer behavior, market research, branding, advertising, digital marketing, and strategic marketing management. Through a mix of theoretical learning and practical projects, students learn how to create effective marketing strategies, analyze market trends, and engage with target audiences.
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Practical Learning Opportunities: DMU places a strong emphasis on practical learning experiences to ensure that students are well-prepared for the realities of the business world. Students have the opportunity to work on real-world marketing projects, undertake internships with leading companies, participate in industry-relevant workshops and seminars, and engage with guest speakers from the marketing profession.
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Industry Connections: DMU has established strong connections with industry partners, marketing agencies, and professional bodies, providing students with valuable networking opportunities and access to industry insights. Through guest lectures, industry visits, and placement opportunities, students gain firsthand knowledge of current marketing practices and trends, enhancing their employability upon graduation.
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Career-Focused Skills Development: Throughout the program, students develop a range of transferable skills essential for success in both business and marketing roles. These include critical thinking, problem-solving, communication, teamwork, leadership, creativity, data analysis, and digital literacy. By honing these skills, students are well-equipped to pursue diverse career paths in the dynamic field of business and marketing.
Location
Leicester
Score
IELTS: 6
Tuition Fee
£ 15750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at DMU are typically required to have a minimum of 65% or above in their high school or secondary school qualifications.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at De Montfort University.
- Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
- International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
- Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
- DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
- Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Business and Marketing program at DMU are well-prepared for a wide range of career opportunities in various sectors.
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Marketing Management: Graduates may pursue roles such as marketing manager, brand manager, digital marketing specialist, or marketing communications manager, overseeing marketing campaigns, developing brand strategies, and driving customer engagement and loyalty.
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Business Development: Some graduates may choose to work in business development roles, identifying new market opportunities, building strategic partnerships, and expanding the reach of organizations across different sectors.
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Market Research and Analysis: Graduates interested in market research and analysis may work as market research analysts, gathering and interpreting data to understand consumer preferences, market trends, and competitive landscapes, and providing actionable insights to support decision-making.
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Sales and Account Management: Graduates may pursue careers in sales and account management, working to build and maintain relationships with clients, identify sales opportunities, negotiate contracts, and achieve revenue targets.
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Consultancy and Advisory Services: Entrepreneurial graduates may establish their own marketing consultancy firms or work as freelance consultants, providing strategic advice and guidance to businesses seeking to improve their marketing performance and achieve their objectives.
