BA (Hons) Advertising and Marketing Communications

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at DMU are typically required to have a minimum of 65% or above in their high school or secondary school qualifications.

English language proficiency:

• IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
• PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at De Montfort University. 

1. Vice-Chancellor's Sports Scholarship:The Vice-Chancellor's Sports Scholarship is awarded to talented athletes who have represented their country at a national level or have achieved exceptional performance in their sport.This scholarship provides a cash award of up to £6,000 per academic year, along with other benefits such as access to sports facilities, sports science support, and mentoring from elite athletes.Eligible students need to apply for this scholarship and go through a selection process that includes an application and an interview.
2. International Alumni Scholarship:The International Alumni Scholarship is available to international students who have completed an undergraduate or postgraduate degree at DMU and wish to pursue a further postgraduate study.This scholarship offers a tuition fee reduction of up to 20% for the duration of the postgraduate program.To be eligible, students need to have achieved a minimum of a second-class honors degree or equivalent in their previous study at DMU.
3. Academic Excellence Scholarship:The Academic Excellence Scholarship is awarded to high-achieving international students entering a full-time undergraduate or postgraduate program at DMU.For undergraduate students, this scholarship provides a £3,000 fee reduction for each year of study, while postgraduate students receive a £3,000 discount on their tuition fees.Eligibility is based on academic merit, and students are automatically considered for this scholarship upon submitting their application.
4. DMU International Scholarship:The DMU International Scholarship is available to international students who demonstrate academic excellence and commitment to enhancing the international student community at DMU.This scholarship offers a £2,000 tuition fee reduction for the first year of study for undergraduate and postgraduate programs.Eligibility is based on academic achievement, personal statement, and a short essay on contributing to the international student community.
5. Regional Scholarships:DMU also offers a range of regional scholarships for students from specific countries or regions.These scholarships aim to promote cultural diversity and strengthen educational ties between DMU and international communities.The eligibility criteria, benefits, and application process for regional scholarships may vary, and students should refer to the official DMU website for specific information.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Advertising and Marketing Communications program at De Montfort University (DMU) are equipped with a diverse skill set and industry-relevant knowledge that opens up a wide range of career opportunities in the dynamic fields of advertising, marketing, and communications.

1. Advertising Account Executive: Graduates can pursue roles as advertising account executives, working within advertising agencies to manage client accounts, develop creative briefs, liaise with creative teams, and ensure the successful execution of advertising campaigns. They collaborate closely with clients to understand their objectives and deliver effective advertising solutions.

2. Marketing Specialist/Manager: With a strong foundation in marketing principles and strategic planning, graduates can excel in various marketing roles across industries. They may work as marketing coordinators, marketing executives, or marketing managers, responsible for devising marketing strategies, implementing promotional activities, analyzing market trends, and driving brand awareness and customer engagement.

3. Digital Marketing Specialist: In today's digital age, proficiency in digital marketing techniques is highly valued. Graduates can pursue careers as digital marketing specialists, focusing on digital advertising, search engine optimization (SEO), social media marketing, email marketing, and content creation. They leverage digital channels to reach target audiences, increase online visibility, and drive conversions.

4. Media Planner/Buyer: Graduates can pursue roles as media planners or media buyers, responsible for researching media channels, negotiating advertising space or airtime, and developing media plans that optimize reach and frequency within target demographics. They analyze audience demographics and media consumption habits to ensure effective media placement and campaign performance.

5. Brand Manager: With a deep understanding of branding principles and consumer behavior, graduates can work as brand managers, overseeing the development and management of brand identity, positioning, and messaging. They create brand strategies, manage brand assets, and execute marketing initiatives that strengthen brand equity and resonate with target audiences.

6. Public Relations Specialist: Graduates can pursue careers in public relations (PR) agencies, corporate communications departments, or nonprofit organizations, managing public relations campaigns, crafting press releases, handling media inquiries, and maintaining positive relationships with the media and key stakeholders. They play a crucial role in shaping and protecting the reputation of organizations.

7. Market Research Analyst: Graduates with strong analytical skills can pursue careers as market research analysts, conducting qualitative and quantitative research to gather insights into consumer preferences, market trends, and competitive landscapes. They use data analysis tools and techniques to interpret research findings and provide actionable recommendations to support strategic decision-making.

8. Content Creator/Strategist: With a focus on creative storytelling and content creation, graduates can excel as content creators, copywriters, or content strategists. They develop compelling content across various platforms, including websites, blogs, social media, and video channels, to engage audiences, drive traffic, and enhance brand visibility and credibility.

9. Entrepreneurship: Some graduates may choose to leverage their skills and knowledge to start their own advertising or marketing consultancy, freelance as marketing consultants, or launch their own digital marketing agency. Entrepreneurial-minded graduates can identify niche market opportunities, develop innovative solutions, and build successful businesses within the advertising and marketing sector.