B.S. in Business Administration in Marketing

Entry Requirements for Undergraduate programs

1. Academic Qualifications: International students applying for undergraduate programs at NAU are required to have a minimum academic achievement of 75% or above in their previous educational qualifications.

2. English Language Proficiency:

   • IELTS: Overall score of 6.5 with no individual band score less than 6.
   • TOEFL iBT: Overall score of 70 or higher.
   • DET (Duolingo English Test): Minimum score of 95.
   • PTE: Overall PTE score required is 56.

Score reporting is required.

To support their academic pursuits, NAU offers various scholarships and financial aid options. These scholarships recognize outstanding academic achievements, leadership qualities, and contributions to the community. International students are encouraged to explore the available scholarships to help ease the financial burden of studying in the United States. 

1. Global Achievement Award: This scholarship is available to incoming international undergraduate students and is based on academic merit. The Global Achievement Award provides partial tuition waivers, making quality education more affordable for deserving international students.

2. International Excellence Award: The International Excellence Award is a competitive scholarship available to outstanding international students who have demonstrated exceptional academic achievements. Recipients of this scholarship receive a substantial tuition reduction.

3. Into NAU Scholarships: Into NAU is a pathway program for international students, and it offers several merit-based scholarships for students entering NAU through the program. These scholarships recognize academic excellence and leadership potential.

4. Phi Theta Kappa Scholarship: This scholarship is available to transfer students who are members of the Phi Theta Kappa Honor Society. It offers financial assistance to eligible international transfer students pursuing their bachelor's degree at NAU.

5. Diversity Scholarships: NAU values diversity and offers several scholarships that promote inclusivity and support underrepresented international students. These scholarships aim to foster a diverse and inclusive campus community.

6. Athletic Scholarships: Talented student-athletes have the opportunity to receive athletic scholarships, which are awarded based on athletic performance, skills, and potential to contribute to NAU's athletic teams.

7. Departmental Scholarships: Various academic departments at NAU offer scholarships to international students based on specific academic achievements and majors. Students are encouraged to inquire with their respective departments for available opportunities.

8. Graduate Assistantships: International graduate students may have the chance to secure graduate assistantships, which provide financial support and valuable professional experience through research, teaching, or administrative roles.

9. External Scholarships: NAU encourages international students to explore external scholarship opportunities available through organizations, governments, and foundations that provide financial support for studying in the United States.

Application Process and Deadlines: Each scholarship has specific eligibility criteria, application requirements, and deadlines.

Graduating with a Bachelor of Science (B.S.) in Business Administration in Marketing from Northern Arizona University (NAU) opens up a plethora of career opportunities in the dynamic field of marketing. With a strong foundation in business principles and specialized knowledge in marketing strategies, graduates are well-equipped to pursue rewarding careers in various industries.  

1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, identify target audiences, and oversee marketing campaigns to drive brand awareness and customer engagement.

2. Advertising Specialist: Advertising specialists create and manage advertising campaigns across various media channels, including digital, print, television, and social media. They collaborate with creative teams to develop compelling ad content and monitor campaign performance to optimize results.

3. Brand Manager: Brand managers are responsible for building and maintaining brand identity and reputation. They develop brand strategies, manage brand assets, and oversee marketing initiatives to enhance brand awareness and loyalty among consumers.

4. Market Research Analyst: Market research analysts gather and analyze data to identify market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups to gather insights that inform marketing strategies and product development decisions.

5. Digital Marketing Specialist: With the increasing importance of digital channels, graduates can pursue roles as digital marketing specialists. They create and execute digital marketing campaigns, including email marketing, social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to reach target audiences online.

6. Sales Manager: Sales managers oversee sales teams and develop sales strategies to achieve revenue targets. They analyze sales data, set sales quotas, and train sales representatives to effectively communicate product features and benefits to customers.

7. Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They develop communication strategies, write press releases, and cultivate relationships with media outlets to generate positive publicity and manage crisis situations.

8. Event Coordinator: Graduates can also pursue roles as event coordinators, responsible for planning and executing corporate events, trade shows, conferences, and promotional events. They coordinate logistics, secure venues, and manage vendors to ensure successful event outcomes.

9. Market Development Manager: Market development managers identify and explore new market opportunities for products or services. They conduct market research, develop market entry strategies, and establish partnerships to expand the company's customer base and revenue streams.

10. Entrepreneurship: Graduates with an entrepreneurial spirit can start their own businesses or consulting firms, offering marketing services to businesses in need of strategic guidance and support.