MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
MSc Management with Marketing
Queensgate - Huddersfield
INTAKE: Jan & Sept
Program Overview
The MSc Management with Marketing program at the University of Huddersfield is designed to provide students with a comprehensive understanding of both management principles and marketing strategies. This program combines the study of management theory and practice with a focus on marketing techniques and their application in various industries.
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Marketing Strategy and Planning: Students learn how to develop effective marketing strategies and plans by analyzing market trends, identifying target audiences, and creating compelling marketing campaigns. They acquire skills in market research, consumer behavior analysis, and brand management.
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Digital Marketing and Social Media: The program emphasizes the importance of digital marketing in today's business landscape. Students learn how to leverage digital platforms, such as social media, search engine optimization, and content marketing, to reach and engage target customers.
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Product and Service Management: Students explore the principles of product and service management, including product development, pricing strategies, and service quality management. They gain insights into creating and managing offerings that meet customer needs and drive business growth.
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Marketing Communications: The program covers various aspects of marketing communications, including advertising, public relations, and integrated marketing communication strategies. Students develop skills in crafting persuasive messages and delivering them through different channels.
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Consumer Insights and Market Research: Students learn how to conduct market research to gain valuable insights into consumer behavior and preferences. They analyze data and use market research techniques to make informed marketing decisions.
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International Marketing: The program addresses the challenges and opportunities of marketing in a global context. Students explore international marketing strategies, cross-cultural marketing communication, and the adaptation of marketing campaigns to different markets.
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Brand Management: Students gain knowledge and skills in building and managing strong brands. They study brand equity, brand positioning, and brand identity, and learn how to create and maintain a positive brand image.
Location
Queensgate - Huddersfield
Score
IELTS 6.5
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 51 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
- Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
- International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
- International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
- Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.
Graduates of the MSc Management with Marketing program have excellent career prospects in various sectors.
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Marketing Manager: Graduates can work as marketing managers, overseeing marketing activities, developing marketing strategies, and managing marketing campaigns for organizations.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as social media manager, SEO specialist, content marketer, or digital strategist.
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Brand Manager: Graduates can pursue careers in brand management, responsible for creating and maintaining a strong brand image, developing brand strategies, and managing brand portfolios.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research, analyzing data, and providing insights to support strategic marketing decisions.
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Advertising and Public Relations Executive: Graduates can work in advertising agencies or PR firms, developing and implementing advertising and PR campaigns for clients.
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Product Manager: Graduates can work as product managers, responsible for managing the development, marketing, and performance of specific products or product lines.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to organizations on marketing strategies, market entry, and customer engagement.
