M.Arch. in Architecture
The M.Arch. in Architecture program at Jefferson University, located in the vibrant cit...
B.S. in Marketing
East Falls
INTAKE: Jan & Aug
Program Overview
Jefferson University's Bachelor of Science (B.S.) in Marketing program offers students a comprehensive understanding of marketing principles, strategies, and practices essential for success in today's dynamic business environment. The program equips students with the knowledge and skills needed to analyze consumer behavior, develop marketing plans, and implement integrated marketing campaigns across various platforms. Through a combination of coursework, experiential learning opportunities, and industry partnerships, students gain practical insights into marketing trends, techniques, and technologies, preparing them for diverse careers in marketing, advertising, sales, and brand management.
Curriculum: The curriculum of the B.S. in Marketing program at Jefferson University covers a wide range of topics related to marketing theory and practice. Core coursework includes principles of marketing, consumer behavior, market research, digital marketing, advertising, branding, and marketing analytics. Students also have the opportunity to choose elective courses in specialized areas such as social media marketing, content marketing, e-commerce, and marketing strategy. The curriculum emphasizes hands-on learning experiences, case studies, and real-world projects to help students develop practical marketing skills and industry-relevant competencies.
Research Focus: Jefferson University's B.S. in Marketing program emphasizes the importance of research in understanding market trends, identifying consumer needs, and evaluating marketing strategies. Students engage in research projects, marketing simulations, and data analysis exercises to apply marketing concepts in practical contexts. Faculty members lead research initiatives that explore emerging trends in marketing, consumer behavior, and digital media, providing students with opportunities to contribute to scholarly research and gain insights into industry best practices.
Industry Engagement: The B.S. in Marketing program at Jefferson University fosters strong connections with the marketing industry through internships, industry partnerships, and networking events. Students have the opportunity to gain hands-on experience through internships with marketing agencies, corporations, non-profit organizations, and start-ups. They also participate in industry-led workshops, guest lectures, and professional development seminars, gaining insights into current marketing practices and building valuable networks within the marketing community.
Global Perspective: In an increasingly globalized marketplace, Jefferson University's B.S. in Marketing program emphasizes the importance of a global perspective in understanding marketing dynamics and trends. Students explore international marketing strategies, cross-cultural consumer behavior, and global brand management to understand the complexities of marketing in diverse cultural contexts. They may have opportunities to study abroad, participate in global marketing research projects, or collaborate with international marketing agencies, broadening their understanding of marketing on a global scale.
Location
East Falls
Score
IELTS 6.5
Tuition Fee
USD 43100
Undergraduate Entry Requirements
Application Fees: Waiver
Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 85% or above in their previous educational qualifications.
English Language Proficiency
- IELTS Requirement: A minimum overall score of 6.5 is often required.
- TOEFL Requirement: A minimum overall score of 80 is often required.
- PTE Requirement: A minimum overall score of 53 is often required.
- DET Requirement: A DET score of 115 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Jefferson University, located in Philadelphia, USA, is promoting diversity and academic excellence by offering scholarships to international students. These scholarships are designed to recognize outstanding achievements and provide financial assistance to students pursuing their higher education at the university.
Global Excellence Scholarship: This competitive scholarship is awarded to exceptional international students who demonstrate strong academic performance, leadership qualities, and a commitment to making a positive impact in their communities. The scholarship amount varies and can significantly offset tuition costs.
International Undergraduate Scholarship: Jefferson University offers merit-based scholarships for undergraduate international students. These scholarships are awarded based on academic achievements and can contribute to reducing the overall cost of tuition.
Art and Design Scholarships: International students interested in art and design programs can apply for specialized scholarships within the Kanbar College of Design, Engineering, and Commerce. These scholarships recognize talent and dedication in fields such as graphic design, fashion, industrial design, and more.
Athletic Scholarships: Jefferson University also offers athletic scholarships for international students who excel in sports and wish to continue their athletic pursuits while pursuing a degree. These scholarships are available for various sports and may cover tuition and other expenses.
Deadlines: It's important for international students to keep track of scholarship application deadlines. These deadlines can vary depending on the scholarship and the program of study.
Scholarship Renewal: Many scholarships at Jefferson University are renewable based on maintaining a certain GPA or meeting other criteria. This helps ensure that students continue to receive financial support throughout their academic journey.
Graduates of Jefferson University's Bachelor of Science (B.S.) in Marketing program are well-equipped for a variety of dynamic and rewarding career opportunities in the fields of marketing, advertising, sales, brand management, and more.
Marketing Coordinator/Assistant: Entry-level positions such as marketing coordinator or assistant involve supporting marketing initiatives, conducting market research, assisting with campaign development, and coordinating marketing activities across various channels. These roles provide valuable hands-on experience and serve as stepping stones to more advanced positions in marketing.
Digital Marketing Specialist: Digital marketing specialists focus on developing and implementing online marketing strategies to reach target audiences through digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They analyze digital metrics, optimize digital campaigns, and leverage emerging technologies to enhance brand visibility and engagement.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making processes. They design surveys, conduct focus groups, and interpret data to identify market opportunities, assess customer satisfaction, and evaluate the effectiveness of marketing campaigns.
Brand Manager: Brand managers oversee the development, implementation, and management of brand strategies to enhance brand awareness, loyalty, and equity. They conduct market analysis, develop brand positioning strategies, and collaborate with creative teams to execute brand campaigns and initiatives that resonate with target audiences and differentiate the brand in the marketplace.
Advertising Account Executive: Advertising account executives work for advertising agencies or media companies, serving as liaisons between clients and agency teams. They develop advertising proposals, manage client relationships, and coordinate the execution of advertising campaigns across multiple media channels. They also monitor campaign performance and provide strategic recommendations to optimize campaign effectiveness.
Sales Representative/Account Manager: Sales representatives or account managers focus on building and maintaining relationships with clients, generating sales leads, and closing deals for products or services. They identify customer needs, propose solutions, negotiate contracts, and provide ongoing support to ensure customer satisfaction and retention.
Social Media Manager/Content Strategist: Social media managers and content strategists develop and implement social media strategies, create engaging content, and manage social media channels to enhance brand visibility, engagement, and reputation. They monitor social media trends, interact with followers, and analyze social media metrics to optimize content performance and drive business objectives.
Public Relations Specialist: Public relations specialists cultivate positive relationships with the media, stakeholders, and the public to enhance brand reputation and manage communications during crises or public relations issues. They write press releases, organize media events, and coordinate public relations campaigns to generate positive publicity and manage brand perceptions.
Marketing Consultant/Freelancer: Marketing consultants or freelancers provide strategic marketing advice and services to businesses, organizations, or individuals on a contract basis. They offer expertise in areas such as marketing strategy development, market research, digital marketing, and branding, helping clients achieve their marketing objectives and drive business growth.
Product Manager: Product managers are responsible for the development, launch, and management of products or services throughout their lifecycle. They conduct market research, define product requirements, collaborate with cross-functional teams, and develop marketing strategies to drive product adoption and revenue growth.
