M.A. in Sociology
The University of North Texas (UNT) offers a comprehensive Master of Arts (M.A.) in Soc...
B.S. in Consumer Experience Management
Denton, Texas
INTAKE: Fall, Spring
Program Overview
The Bachelor of Science (B.S.) in Consumer Experience Management program at the University of North Texas (UNT) offers students a comprehensive education focused on understanding and enhancing the consumer experience across various industries. This interdisciplinary program combines coursework from fields such as marketing, psychology, sociology, and business to equip students with the skills and knowledge needed to create meaningful and memorable experiences for consumers. With a strong emphasis on customer satisfaction, innovation, and strategic thinking, graduates of the B.S. in Consumer Experience Management program are prepared for careers in industries where consumer satisfaction is paramount.
Curriculum:
1. Understanding Consumer Behavior: The B.S. in Consumer Experience Management program provides students with a deep understanding of consumer behavior, including the psychological, social, and cultural factors that influence purchasing decisions and brand preferences. Through coursework in psychology, sociology, and marketing, students learn how to analyze consumer motivations, attitudes, and perceptions to design effective marketing strategies and enhance the overall consumer experience.
2. Strategic Marketing Skills: Students in the program develop strategic marketing skills that are essential for creating and managing successful consumer experiences. They learn how to develop marketing plans, conduct market research, and identify target audiences to effectively communicate with consumers and build brand loyalty. By applying strategic marketing principles, students learn how to differentiate brands, create compelling messages, and leverage digital marketing channels to engage with consumers across various touchpoints.
3. Customer Relationship Management: The program emphasizes the importance of customer relationship management (CRM) in building long-term relationships with consumers. Students learn how to use CRM systems to collect and analyze customer data, personalize marketing communications, and tailor products and services to meet the needs and preferences of individual customers. By focusing on building strong customer relationships, students acquire the skills needed to retain customers, increase customer loyalty, and drive business growth.
4. Experiential Learning Opportunities: The B.S. in Consumer Experience Management program offers experiential learning opportunities that allow students to apply theoretical knowledge in real-world settings. Students have the opportunity to participate in internships, co-op programs, and industry projects where they can gain hands-on experience working with businesses and organizations to improve the consumer experience. These experiential learning opportunities provide students with practical skills, industry insights, and professional connections that enhance their career prospects upon graduation.
5. Career Preparation: Graduates of the B.S. in Consumer Experience Management program are well-prepared for careers in a wide range of industries, including retail, hospitality, tourism, and entertainment, where consumer satisfaction is critical to success. They are equipped with the skills and knowledge needed to pursue roles such as consumer experience manager, brand manager, marketing strategist, and customer insights analyst. The program's strong emphasis on practical skills, industry-relevant coursework, and experiential learning opportunities ensures that graduates are prepared to succeed in dynamic and competitive business environments.
Location
Denton, Texas
Score
IELTS: 6.5
Tuition Fee
USD 21650
Entry Requirements for Undergraduate programs
Application Fees : US$ 85
-
Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 75% or above in their previous educational qualifications.
-
English Language Proficiency:
- IELTS Overall: A minimum overall band score of 6.5 on the IELTS.
- TOEFL iBT Overall: A minimum overall score of 79 on the TOEFL iBT.
- PTE Overall: A minimum overall score of 53 on the PTE Academic.
- DET Score: A minimum score of 100 on the Duolingo English Test.
Score reporting is required.
The University of North Texas (UNT) offers a variety of scholarships to support international students in pursuing their education in the United States. These scholarships are designed to recognize academic achievement, leadership potential, and contributions to the UNT community.
-
International Excellence Scholarship: This merit-based scholarship is awarded to new undergraduate and graduate international students. The scholarship amount varies and can significantly offset tuition costs.
-
International Education Scholarship: This scholarship is available for undergraduate and graduate students. It is awarded based on academic achievement, financial need, and contributions to international education on campus.
-
International Transfer Scholarship: International transfer students can apply for this scholarship, which is based on their academic performance at their previous institution. It helps ease the financial burden of transferring to UNT.
-
International Student Emergency Fund: UNT provides this fund to assist international students facing unexpected financial emergencies or hardships.
-
Cultural Scholarships: UNT offers cultural scholarships that recognize and celebrate students' cultural and ethnic backgrounds. These scholarships support diversity and promote cultural awareness on campus.
-
Graduate Assistantships: Many graduate programs at UNT offer assistantship opportunities that include a stipend and tuition benefits. These positions allow international graduate students to gain valuable research or teaching experience while pursuing their degrees.
-
Departmental Scholarships: Some academic departments and colleges within UNT may offer scholarships specific to students in their programs. These scholarships often consider academic achievement and area of study.
-
Athletic Scholarships: UNT offers athletic scholarships to student-athletes who excel in various sports. These scholarships are based on athletic performance and can cover tuition and related expenses.
-
External Scholarships: International students can explore external scholarship opportunities from organizations, governments, and foundations outside of UNT. The International Student Office can provide guidance on finding these scholarships.
-
Private Scholarships: Some private organizations and donors provide scholarships to international students. These scholarships may have specific eligibility criteria and application processes.
It's important to note that scholarship availability and eligibility criteria can change from year to year.
The Bachelor of Science (B.S.) in Consumer Experience Management program at the University of North Texas (UNT) equips graduates with a unique skill set tailored to meet the demands of industries where enhancing the consumer experience is paramount.The B.S. in Consumer Experience Management program at the University of North Texas prepares graduates for diverse and rewarding career opportunities in industries where enhancing the consumer experience is a priority. With a combination of theoretical knowledge, practical skills, and hands-on experience, graduates are well-equipped to pursue roles such as consumer experience manager, brand manager, marketing strategist, customer insights analyst, e-commerce manager, customer relationship manager, and retail operations manager.
-
Consumer Experience Manager: Graduates may pursue careers as consumer experience managers, responsible for overseeing and enhancing every touchpoint of the consumer journey, from initial contact to post-purchase interactions. They develop strategies to create memorable and seamless experiences that foster customer satisfaction, loyalty, and advocacy. Consumer experience managers work across various industries, including retail, hospitality, tourism, and e-commerce.
-
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and implementing strategies to build and strengthen brand identity, perception, and equity. They collaborate with cross-functional teams to ensure that brand messaging and experiences resonate with target audiences and align with brand values. Brand managers play a crucial role in shaping consumer perceptions and driving brand preference and loyalty.
-
Marketing Strategist: Graduates may work as marketing strategists, responsible for developing data-driven marketing strategies and campaigns that drive customer engagement, acquisition, and retention. They leverage consumer insights, market research, and analytics to identify opportunities, target audiences, and channels to effectively communicate brand messages and create impactful marketing experiences.
-
Customer Insights Analyst: Graduates can pursue careers as customer insights analysts, responsible for gathering, analyzing, and interpreting consumer data to provide actionable insights and recommendations to businesses. They use data analytics tools and techniques to uncover patterns, trends, and preferences that inform marketing strategies, product development, and customer segmentation efforts.
-
E-commerce Manager: Graduates may work as e-commerce managers, responsible for optimizing the online shopping experience and driving online sales and conversions. They oversee website functionality, user experience design, and digital marketing campaigns to create a seamless and engaging online shopping experience that meets consumer needs and expectations.
-
Customer Relationship Manager: Graduates can pursue careers as customer relationship managers, responsible for building and maintaining long-term relationships with customers. They use customer relationship management (CRM) tools and strategies to personalize interactions, address customer inquiries and concerns, and anticipate customer needs to enhance satisfaction and loyalty.
-
Retail Operations Manager: Graduates may work as retail operations managers, responsible for ensuring that retail operations run smoothly and efficiently to deliver a positive customer experience. They oversee store operations, inventory management, and customer service initiatives to meet sales targets, improve operational efficiency, and enhance the overall shopping experience for consumers.
