B.B.A. in Marketing

Entry Requirements for Undergraduate programs

Application Fees : US$ 85

1. Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 75% or above in their previous educational qualifications.

2. English Language Proficiency:  

   • IELTS Overall: A minimum overall band score of 6.5 on the IELTS.
   • TOEFL iBT Overall: A minimum overall score of 79 on the TOEFL iBT.
   • PTE Overall: A minimum overall score of 53 on the PTE Academic.
   • DET Score: A minimum score of 100 on the Duolingo English Test.

Score reporting is required.

The University of North Texas (UNT) offers a variety of scholarships to support international students in pursuing their education in the United States. These scholarships are designed to recognize academic achievement, leadership potential, and contributions to the UNT community. 

1. International Excellence Scholarship: This merit-based scholarship is awarded to new undergraduate and graduate international students. The scholarship amount varies and can significantly offset tuition costs.

2. International Education Scholarship: This scholarship is available for undergraduate and graduate students. It is awarded based on academic achievement, financial need, and contributions to international education on campus.

3. International Transfer Scholarship: International transfer students can apply for this scholarship, which is based on their academic performance at their previous institution. It helps ease the financial burden of transferring to UNT.

4. International Student Emergency Fund: UNT provides this fund to assist international students facing unexpected financial emergencies or hardships.

5. Cultural Scholarships: UNT offers cultural scholarships that recognize and celebrate students' cultural and ethnic backgrounds. These scholarships support diversity and promote cultural awareness on campus.

6. Graduate Assistantships: Many graduate programs at UNT offer assistantship opportunities that include a stipend and tuition benefits. These positions allow international graduate students to gain valuable research or teaching experience while pursuing their degrees.

7. Departmental Scholarships: Some academic departments and colleges within UNT may offer scholarships specific to students in their programs. These scholarships often consider academic achievement and area of study.

8. Athletic Scholarships: UNT offers athletic scholarships to student-athletes who excel in various sports. These scholarships are based on athletic performance and can cover tuition and related expenses.

9. External Scholarships: International students can explore external scholarship opportunities from organizations, governments, and foundations outside of UNT. The International Student Office can provide guidance on finding these scholarships.

10. Private Scholarships: Some private organizations and donors provide scholarships to international students. These scholarships may have specific eligibility criteria and application processes.

It's important to note that scholarship availability and eligibility criteria can change from year to year.

Graduates with a Bachelor of Business Administration (B.B.A.) in Marketing from the University of North Texas (UNT) possess a versatile skill set that opens doors to various career opportunities in the dynamic and evolving field of marketing. The program equips students with the knowledge and skills needed to excel in roles such as marketing managers, market researchers, advertising executives, sales managers, digital marketing specialists, and more.  

1. Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns, strategies, and initiatives for organizations in various industries. They are responsible for developing marketing plans, conducting market research, analyzing consumer behavior, and managing advertising, promotion, and branding efforts. Marketing managers play a key role in driving business growth, increasing market share, and building strong relationships with customers.

2. Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights. They conduct surveys, interviews, and focus groups to gather information about consumer behavior, market demand, and product performance. Market research analysts provide valuable insights and recommendations to help organizations make informed decisions about product development, pricing, distribution, and marketing strategies.

3. Advertising and Promotions Manager: Graduates may pursue careers as advertising and promotions managers, developing and implementing advertising campaigns, promotions, and marketing communications strategies to promote products or services. They work with creative teams, media planners, and sales teams to create engaging advertising content, select advertising channels, and evaluate campaign effectiveness. Advertising and promotions managers play a crucial role in building brand awareness, generating leads, and driving sales.

4. Digital Marketing Specialist: Graduates may specialize in digital marketing roles, focusing on online marketing channels such as social media, search engine optimization (SEO), content marketing, email marketing, and online advertising. They develop digital marketing strategies, create digital content, manage social media accounts, optimize website performance, and analyze digital marketing metrics to drive traffic, engagement, and conversions. Digital marketing specialists are in high demand as organizations increasingly rely on digital channels to reach and engage with customers.

5. Sales Manager: Graduates may pursue careers as sales managers, leading sales teams and overseeing sales operations for organizations in various industries. They set sales goals, develop sales strategies, and coach sales representatives to achieve targets and objectives. Sales managers build and maintain relationships with clients, negotiate contracts, and monitor sales performance to ensure revenue targets are met or exceeded. Sales managers play a critical role in driving revenue growth and maximizing profitability for organizations.

6. Entrepreneurship: Graduates may choose to start their own businesses or work as marketing consultants, offering marketing services to small businesses, startups, or entrepreneurs. They may specialize in areas such as social media marketing, content marketing, or digital marketing, helping clients develop marketing strategies, build brand awareness, and grow their customer base. Entrepreneurial opportunities allow graduates to apply their marketing expertise in innovative ways and pursue their passions in niche markets or industries.