M.S. in Computer Science
The Master of Science (M.S.) in Computer Science at the University of Wisconsin Milwauk...
B.B.A. in Marketing
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
The University of Wisconsin Milwaukee (UWM) offers an innovative B.B.A. in Marketing program designed to prepare students for dynamic careers in the rapidly evolving field of marketing. This program equips students with the knowledge, skills, and practical experiences necessary to thrive in a variety of marketing roles across diverse industries.
Curriculum: The curriculum of the B.B.A. in Marketing program at UWM is carefully designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. Courses cover a wide range of topics, including consumer behavior, market research, digital marketing, branding, advertising, and sales management. Students also have opportunities to gain hands-on experience through internships, marketing projects, and case studies, allowing them to apply theoretical concepts to real-world marketing challenges. The program emphasizes critical thinking, analytical skills, and creativity, preparing graduates to excel in the competitive field of marketing.
Research Focus: UWM maintains a strong focus on research within the field of marketing, with faculty members actively engaged in research projects exploring various aspects of consumer behavior, marketing strategy, and marketing effectiveness. Research areas encompass diverse topics such as social media marketing, consumer psychology, brand management, and market segmentation. Students have the opportunity to participate in research initiatives, gaining valuable experience and contributing to advancements in the field. UWM's research focus ensures that students are exposed to the latest developments and emerging trends in marketing.
Industry Engagement: The B.B.A. in Marketing program at UWM fosters close ties with industry partners to provide students with practical experiences and networking opportunities. Through internships, cooperative education programs, and industry-sponsored projects, students gain hands-on experience and insight into marketing-related professions. Industry engagement initiatives also include guest lectures, networking events, and mentorship programs, enabling students to build professional relationships and enhance their career prospects in marketing roles across diverse sectors.
Global Perspective: UWM integrates a global perspective into its B.B.A. in Marketing program, preparing students to navigate the complexities of marketing in a globalized world. Courses explore global marketing trends, cultural differences in consumer behavior, and international marketing strategies. Additionally, UWM offers study abroad programs and international exchange opportunities, allowing students to gain firsthand experience in global marketing practices and broaden their cultural horizons.
Location
Milwaukee, Wisconsin
Score
IELTS 6.5
Tuition Fee
USD 20455
Undergraduate Entry Requirements
Application Fees: Waiver
Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 75% or above in their previous educational qualifications.
English Language Proficiency
- IELTS Requirement: A minimum overall score of 6.5 is often required.
- TOEFL Requirement: A minimum overall score of 79 is often required.
- PTE Requirement: A minimum overall score of 56 is often required.
- DET Requirement: A DET score of 120 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Wisconsin-Milwaukee (UWM) is fostering academic excellence and diversity by offering a range of scholarships for international students. These scholarships aim to make education more accessible and support students in achieving their academic and career goals.
Global Excellence Scholarship: UWM's Global Excellence Scholarship is designed to recognize outstanding academic achievements of international students. Eligibility criteria may include academic performance, leadership qualities, and contributions to the community. This merit-based scholarship is intended to attract top-tier international talent to UWM.
international Student Tuition Remission: UWM provides an International Student Tuition Remission program to assist non-resident international students with tuition costs. This program helps alleviate the financial burden associated with out-of-state tuition rates, making UWM an affordable option for students seeking a high-quality education.
Panther Commitment: The Panther Commitment scholarship is part of UWM's dedication to providing financial support to students with demonstrated need. This program considers various factors, including financial need, academic achievement, and extracurricular involvement. The Panther Commitment aims to ensure that financial constraints do not hinder qualified students from pursuing their education.
Cultural Diversity Scholarship: UWM values diversity and offers the Cultural Diversity Scholarship to international students who contribute to the cultural richness of the university community. This scholarship recognizes the importance of a diverse and inclusive campus environment and supports students who enhance cultural understanding and collaboration.
Departmental Scholarships: Several academic departments at UWM offer scholarships specific to international students within their programs. These departmental scholarships may be based on academic achievements, research contributions, or specific criteria related to the field of study.
Graduates of the B.B.A. in Marketing program at the University of Wisconsin Milwaukee (UWM) have a wide range of career opportunities available to them in the dynamic field of marketing.
Marketing Manager: Marketing managers are responsible for developing marketing strategies, overseeing promotional activities, and managing marketing campaigns to promote products or services. With their comprehensive understanding of marketing principles and strategic planning skills, graduates from UWM's B.B.A. in Marketing program are well-equipped for roles as marketing managers in various industries. They analyze market trends, identify target audiences, and collaborate with cross-functional teams to drive brand awareness and achieve business objectives.
Digital Marketing Specialist: Digital marketing specialists leverage online channels such as social media, search engine optimization (SEO), email marketing, and content marketing to reach and engage target audiences. With their knowledge of digital marketing tactics and analytical skills, graduates of UWM's program can pursue roles as digital marketing specialists. They create digital marketing campaigns, analyze performance metrics, and optimize strategies to maximize online visibility and conversions for brands and organizations.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitor activities to inform marketing strategies and decision-making. With their research skills and analytical mindset, graduates from UWM are well-suited for roles as market research analysts. They design surveys, conduct focus groups, and analyze data using statistical techniques to provide insights and recommendations to businesses seeking to understand their target markets and customer needs.
Advertising Account Executive: Advertising account executives work for advertising agencies or marketing firms, serving as liaisons between clients and agency teams to develop and execute advertising campaigns. With their communication skills and project management abilities, graduates of UWM's B.B.A. in Marketing program can pursue roles as advertising account executives. They collaborate with clients to understand their marketing objectives, coordinate creative teams, and ensure the successful delivery of advertising projects that meet client expectations.
Brand Manager: Brand managers are responsible for building and maintaining brand equity by developing brand strategies, managing brand identity, and executing brand marketing initiatives. With their understanding of brand management principles and creative thinking, graduates from UWM's program are well-suited for roles as brand managers. They conduct market research, develop brand positioning, and oversee brand communication efforts to strengthen brand perception and drive brand loyalty among consumers.
Sales Representative: Sales representatives promote and sell products or services to businesses or consumers, building relationships with clients and achieving sales targets. With their knowledge of consumer behavior and persuasion techniques, graduates of UWM's B.B.A. in Marketing program can pursue roles as sales representatives. They identify sales opportunities, negotiate contracts, and provide solutions that meet customer needs, contributing to the revenue growth of companies in various industries.
Social Media Manager: Social media managers are responsible for managing brands' presence on social media platforms, creating content, engaging with followers, and monitoring social media trends and conversations. With their understanding of social media strategies and content creation skills, graduates from UWM's program can pursue roles as social media managers. They develop social media campaigns, analyze engagement metrics, and cultivate brand communities to enhance brand visibility and customer engagement online.
