M.S. in Computer Science
The Master of Science (M.S.) in Computer Science at the University of Wisconsin Milwauk...
B.A. in Journalism, Advertising, & Media Studies
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
The University of Wisconsin Milwaukee (UWM) offers a comprehensive B.A. in Journalism, Advertising, & Media Studies program designed to prepare students for diverse careers in the rapidly evolving fields of journalism, advertising, public relations, and media. This interdisciplinary program combines theory, practical skills, and hands-on experiences to equip graduates with the knowledge and expertise needed to succeed in today's dynamic media landscape.
Curriculum: The curriculum of the B.A. in Journalism, Advertising, & Media Studies program at UWM is carefully designed to provide students with a well-rounded education in media theory, writing, multimedia production, and strategic communication. Courses cover a wide range of topics, including journalism ethics, media law, advertising principles, digital media production, and audience analysis. Students gain practical skills in reporting, copywriting, social media management, and multimedia storytelling, alongside coursework in media history, theory, and criticism. The program emphasizes experiential learning through internships, student media organizations, and capstone projects, ensuring graduates are well-prepared for careers in journalism, advertising, public relations, and related fields.
Research Focus: UWM maintains a strong focus on research within the fields of journalism, advertising, and media studies, with faculty members actively engaged in cutting-edge research projects. Research areas encompass diverse topics such as media effects, audience engagement, advertising effectiveness, digital media trends, and journalism ethics. Students have the opportunity to participate in research initiatives, gaining valuable experience and contributing to advancements in the field. UWM's research focus ensures that students are exposed to the latest developments and emerging trends in media and communication.
Industry Engagement: The B.A. in Journalism, Advertising, & Media Studies program at UWM fosters close ties with industry partners to provide students with practical experiences and networking opportunities. Through internships, cooperative education programs, industry-sponsored projects, and guest lectures, students gain hands-on experience and insight into the practical applications of media and communication in various industries. Industry engagement initiatives also include career fairs, networking events, and mentorship programs, enabling students to build professional relationships and enhance their career prospects.
Global Perspective: UWM integrates a global perspective into its B.A. in Journalism, Advertising, & Media Studies program, preparing students to work in diverse and multicultural environments. Courses explore global media trends, cross-cultural communication, and the impact of globalization on media industries. Additionally, UWM offers study abroad programs and international exchange opportunities, allowing students to gain firsthand experience in global media practices and broaden their cultural horizons.
Location
Milwaukee, Wisconsin
Score
IELTS 6.5
Tuition Fee
USD 20455
Undergraduate Entry Requirements
Application Fees: Waiver
Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 75% or above in their previous educational qualifications.
English Language Proficiency
- IELTS Requirement: A minimum overall score of 6.5 is often required.
- TOEFL Requirement: A minimum overall score of 79 is often required.
- PTE Requirement: A minimum overall score of 56 is often required.
- DET Requirement: A DET score of 120 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Wisconsin-Milwaukee (UWM) is fostering academic excellence and diversity by offering a range of scholarships for international students. These scholarships aim to make education more accessible and support students in achieving their academic and career goals.
Global Excellence Scholarship: UWM's Global Excellence Scholarship is designed to recognize outstanding academic achievements of international students. Eligibility criteria may include academic performance, leadership qualities, and contributions to the community. This merit-based scholarship is intended to attract top-tier international talent to UWM.
international Student Tuition Remission: UWM provides an International Student Tuition Remission program to assist non-resident international students with tuition costs. This program helps alleviate the financial burden associated with out-of-state tuition rates, making UWM an affordable option for students seeking a high-quality education.
Panther Commitment: The Panther Commitment scholarship is part of UWM's dedication to providing financial support to students with demonstrated need. This program considers various factors, including financial need, academic achievement, and extracurricular involvement. The Panther Commitment aims to ensure that financial constraints do not hinder qualified students from pursuing their education.
Cultural Diversity Scholarship: UWM values diversity and offers the Cultural Diversity Scholarship to international students who contribute to the cultural richness of the university community. This scholarship recognizes the importance of a diverse and inclusive campus environment and supports students who enhance cultural understanding and collaboration.
Departmental Scholarships: Several academic departments at UWM offer scholarships specific to international students within their programs. These departmental scholarships may be based on academic achievements, research contributions, or specific criteria related to the field of study.
Graduates of the B.A. in Journalism, Advertising, & Media Studies program at the University of Wisconsin Milwaukee (UWM) have a wide array of career paths available to them in the dynamic and ever-evolving fields of journalism, advertising, and media.
Journalist/Reporter: Journalists and reporters gather, investigate, and present news and information to the public through various media channels. With their strong writing, research, and communication skills, graduates from UWM's B.A. program are well-suited for roles as journalists or reporters. They cover events, conduct interviews, and write articles for newspapers, magazines, websites, or broadcast news outlets, informing and engaging audiences on a wide range of topics.
Advertising Copywriter: Advertising copywriters create persuasive and compelling content for advertisements, marketing campaigns, and promotional materials. With their creativity and writing skills, graduates of UWM's program are well-prepared for roles as advertising copywriters. They craft catchy slogans, compelling headlines, and engaging ad copy to attract and engage target audiences, helping brands effectively communicate their messages and achieve marketing objectives.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations or individuals by crafting strategic communication plans and engaging with the media and the public. Graduates from UWM possess the communication skills, media savvy, and strategic thinking necessary to excel as public relations specialists. They draft press releases, organize media events, and handle crisis communications, shaping public perception and building positive relationships with stakeholders.
Digital Content Creator/Strategist: Digital content creators and strategists develop and implement content strategies for digital platforms such as websites, social media, and blogs. With their understanding of digital media trends and multimedia production, graduates of UWM's B.A. program are well-equipped for roles as digital content creators or strategists. They create engaging content, manage social media accounts, and analyze performance metrics to drive audience engagement and enhance brand visibility online.
Media Planner/Buyer: Media planners and buyers develop advertising campaigns and select the most effective media channels to reach target audiences. With their knowledge of media planning principles and market research techniques, graduates from UWM are well-suited for roles as media planners or buyers. They analyze audience demographics, negotiate advertising rates, and allocate advertising budgets across various media platforms to maximize campaign reach and impact.
Content Editor/Producer: Content editors and producers oversee the creation, editing, and production of multimedia content for print, online, or broadcast media outlets. With their strong editorial skills and multimedia production expertise, graduates of UWM's program are well-prepared for roles as content editors or producers. They review and edit articles, videos, or podcasts, coordinate production schedules, and ensure content meets quality standards and audience expectations.
