MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
MSc Digital Marketing (Professional Practice)
Queensgate - Huddersfield
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing (Professional Practice) program at the University of Huddersfield is designed to equip students with the knowledge and skills required to excel in the dynamic field of digital marketing. This program combines theoretical foundations with practical applications, providing students with a comprehensive understanding of digital marketing strategies and techniques.
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Digital Marketing Fundamentals: Students gain a solid foundation in digital marketing concepts, principles, and strategies. They learn about consumer behavior in the digital age, digital marketing channels, and the use of analytics to measure campaign effectiveness. They also explore topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and mobile marketing.
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Digital Marketing Campaign Planning and Execution: The program focuses on developing students' skills in planning and executing effective digital marketing campaigns. Students learn how to set campaign objectives, identify target audiences, create compelling content, and utilize various digital marketing tools and platforms. They also gain knowledge of campaign optimization techniques and strategies.
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Data Analytics and Insights: Students learn how to analyze and interpret data to gain valuable insights into consumer behavior and campaign performance. They acquire skills in using digital analytics tools to measure key performance indicators (KPIs), track website traffic, and evaluate the success of marketing campaigns. They also learn how to use data to make data-driven decisions and optimize marketing strategies.
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Branding and Communication: The program emphasizes the importance of branding and effective communication in digital marketing. Students learn how to develop and manage a strong brand presence online, create engaging content, and build relationships with customers through digital channels. They also explore strategies for reputation management and crisis communication in the digital era.
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Digital Advertising and Paid Media: Students gain an understanding of digital advertising platforms and strategies. They learn how to plan and execute effective online advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising. They also explore programmatic advertising and the use of ad targeting techniques to reach the right audience.
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E-commerce and Conversion Optimization: The program covers e-commerce principles and strategies, including website design and user experience optimization. Students learn how to create user-friendly and persuasive websites, implement conversion optimization techniques, and enhance the online shopping experience for customers.
Location
Queensgate - Huddersfield
Score
IELTS 7
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 51 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
- Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
- International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
- International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
- Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.
Graduates of the MSc Digital Marketing (Professional Practice) program have excellent career prospects in the rapidly growing field of digital marketing.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing the overall digital marketing strategy of organizations. They are responsible for planning and executing digital marketing campaigns, managing digital marketing budgets, and driving online visibility and brand awareness.
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Social Media Manager: Graduates can specialize in social media marketing and work as social media managers. They are responsible for managing social media platforms, creating engaging content, monitoring social media trends, and building and nurturing online communities.
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SEO Specialist: Graduates can pursue careers as SEO specialists, focusing on improving organic search rankings and driving organic traffic to websites. They optimize website content, conduct keyword research, implement SEO best practices, and analyze website performance.
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Digital Advertising Specialist: Graduates can work as digital advertising specialists, specializing in paid media and online advertising. They plan and execute digital advertising campaigns, manage advertising budgets, and optimize ad performance to maximize return on investment (ROI).
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Content Marketing Manager: Graduates can pursue careers as content marketing managers, responsible for developing and implementing content marketing strategies. They create valuable and engaging content, manage content distribution channels, and measure content effectiveness.
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Web Analytics Manager: Graduates can work as web analytics managers, focusing on analyzing website data and providing actionable insights. They use analytics tools to track website performance, measure campaign success, and optimize marketing strategies based on data-driven decisions.
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E-commerce Manager: Graduates can specialize in e-commerce and work as e-commerce managers. They are responsible for managing online stores, optimizing the online shopping experience, and driving online sales growth.
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Digital Marketing Consultant: Graduates can work as independent consultants, providing digital marketing expertise to businesses. They offer strategic guidance, develop customized digital marketing plans, and help businesses achieve their marketing goals.
