MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
Queensgate - Huddersfield
INTAKE: Jan & Sept
The MSc International Business with Marketing program at the University of Huddersfield is designed to provide students with a comprehensive understanding of international business strategies and marketing principles in a global context. This program combines theoretical knowledge with practical skills, enabling students to develop expertise in both areas and pursue successful careers in international marketing and business.
International Business: Students gain a solid foundation in international business concepts and theories, exploring topics such as global markets, international trade, cross-cultural management, and international business strategy. They develop a deep understanding of the complexities and challenges of conducting business in the global marketplace.
Marketing Management: The program focuses on core marketing principles and strategies, equipping students with the knowledge and skills to develop effective marketing plans and campaigns. Students explore topics such as consumer behavior, market research, branding, digital marketing, and marketing communications.
International Marketing: The program emphasizes the unique considerations and strategies involved in marketing products and services globally. Students learn how to conduct market research in international markets, adapt marketing strategies to different cultural contexts, and develop global marketing campaigns that resonate with diverse audiences.
Strategic Management: Students learn how to analyze market trends, assess competitive forces, and develop strategic plans for international businesses. They gain skills in strategic thinking, decision-making, and problem-solving, enabling them to contribute to the growth and success of global organizations.
Market Entry Strategies: Students explore various market entry strategies and modes of international expansion. They learn how to assess market opportunities, conduct feasibility studies, and develop market entry plans for organizations seeking to enter new international markets.
Digital Marketing and Analytics: The program incorporates the latest trends and techniques in digital marketing, equipping students with the skills to leverage digital platforms and technologies for marketing purposes. They learn how to analyze digital marketing data, optimize online campaigns, and develop effective digital marketing strategies.
Queensgate - Huddersfield
IELTS 6.5
£ 16000
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
Graduates of the MSc International Business with Marketing program have excellent career prospects in various industries, both in domestic and international settings.
International Marketing Manager: Graduates can pursue roles as marketing managers in international companies, responsible for developing and implementing global marketing strategies. They identify market opportunities, conduct market research, and oversee marketing campaigns across multiple countries.
Global Brand Manager: Graduates can work as brand managers, responsible for managing and positioning global brands in international markets. They develop brand strategies, coordinate brand messaging and visual identity, and ensure brand consistency across different cultures and markets.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and providing insights on international markets, consumer behavior, and competitive landscapes. They help organizations make informed marketing decisions based on data-driven analysis.
Digital Marketing Specialist: Graduates with expertise in digital marketing can work in specialized roles focused on digital strategies, social media marketing, search engine optimization, or online advertising. They develop and implement digital marketing campaigns to reach global audiences.
International Business Development Manager: Graduates can work in business development roles, identifying and pursuing international business opportunities for organizations. They evaluate market potential, establish strategic partnerships, and develop entry strategies for new markets.
Marketing Consultant: Graduates can work as marketing consultants, providing expert advice and solutions to organizations seeking to expand their international reach. They offer strategic guidance, conduct market research, and develop customized marketing strategies based on clients' specific needs and objectives.
Entrepreneurship and Start-up Ventures: Graduates with an entrepreneurial mindset can start their own international marketing or digital marketing agencies, offering services to organizations looking to expand globally. They leverage their expertise in marketing and international business to support clients in their international growth strategies.