MSc International Business with Marketing

Queensgate - Huddersfield

 

INTAKE: Jan & Sept

Program Overview

The MSc International Business with Marketing program at the University of Huddersfield is designed to provide students with a comprehensive understanding of international business strategies and marketing principles in a global context. This program combines theoretical knowledge with practical skills, enabling students to develop expertise in both areas and pursue successful careers in international marketing and business.

  1. International Business: Students gain a solid foundation in international business concepts and theories, exploring topics such as global markets, international trade, cross-cultural management, and international business strategy. They develop a deep understanding of the complexities and challenges of conducting business in the global marketplace.

  2. Marketing Management: The program focuses on core marketing principles and strategies, equipping students with the knowledge and skills to develop effective marketing plans and campaigns. Students explore topics such as consumer behavior, market research, branding, digital marketing, and marketing communications.

  3. International Marketing: The program emphasizes the unique considerations and strategies involved in marketing products and services globally. Students learn how to conduct market research in international markets, adapt marketing strategies to different cultural contexts, and develop global marketing campaigns that resonate with diverse audiences.

  4. Strategic Management: Students learn how to analyze market trends, assess competitive forces, and develop strategic plans for international businesses. They gain skills in strategic thinking, decision-making, and problem-solving, enabling them to contribute to the growth and success of global organizations.

  5. Market Entry Strategies: Students explore various market entry strategies and modes of international expansion. They learn how to assess market opportunities, conduct feasibility studies, and develop market entry plans for organizations seeking to enter new international markets.

  6. Digital Marketing and Analytics: The program incorporates the latest trends and techniques in digital marketing, equipping students with the skills to leverage digital platforms and technologies for marketing purposes. They learn how to analyze digital marketing data, optimize online campaigns, and develop effective digital marketing strategies.

Pollster Education

Location

Queensgate - Huddersfield

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 51 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.

  1. Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
  2. International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
  3. International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
  4. Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.

Graduates of the MSc International Business with Marketing program have excellent career prospects in various industries, both in domestic and international settings. 

  1. International Marketing Manager: Graduates can pursue roles as marketing managers in international companies, responsible for developing and implementing global marketing strategies. They identify market opportunities, conduct market research, and oversee marketing campaigns across multiple countries.

  2. Global Brand Manager: Graduates can work as brand managers, responsible for managing and positioning global brands in international markets. They develop brand strategies, coordinate brand messaging and visual identity, and ensure brand consistency across different cultures and markets.

  3. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and providing insights on international markets, consumer behavior, and competitive landscapes. They help organizations make informed marketing decisions based on data-driven analysis.

  4. Digital Marketing Specialist: Graduates with expertise in digital marketing can work in specialized roles focused on digital strategies, social media marketing, search engine optimization, or online advertising. They develop and implement digital marketing campaigns to reach global audiences.

  5. International Business Development Manager: Graduates can work in business development roles, identifying and pursuing international business opportunities for organizations. They evaluate market potential, establish strategic partnerships, and develop entry strategies for new markets.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing expert advice and solutions to organizations seeking to expand their international reach. They offer strategic guidance, conduct market research, and develop customized marketing strategies based on clients' specific needs and objectives.

  7. Entrepreneurship and Start-up Ventures: Graduates with an entrepreneurial mindset can start their own international marketing or digital marketing agencies, offering services to organizations looking to expand globally. They leverage their expertise in marketing and international business to support clients in their international growth strategies.


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