MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
MSc Marketing with Brand Management
Queensgate - Huddersfield
INTAKE: Jan & Sept
Program Overview
The MSc Marketing with Brand Management program at the University of Huddersfield is designed to develop students' understanding and skills in the areas of marketing and brand management. This program combines theoretical knowledge with practical application, equipping students with the necessary tools to create and manage successful brands in today's competitive business environment.
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Marketing Principles: Students gain a solid foundation in marketing principles, learning about consumer behavior, market research, marketing strategy, and digital marketing. They explore various marketing concepts and techniques, understanding how to apply them effectively in brand management.
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Branding Strategies: The program focuses on developing students' knowledge and skills in brand management. They learn about the importance of branding, brand positioning, brand equity, and brand communication. Students also explore different branding strategies to create and sustain strong brands in the marketplace.
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Consumer Insights: Students gain insights into consumer behavior and market trends, enabling them to understand consumers' needs, preferences, and perceptions. They learn how to conduct market research, analyze consumer data, and translate consumer insights into effective brand strategies.
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Brand Identity and Communication: The program emphasizes the development of brand identity and effective brand communication. Students learn how to create brand identities that resonate with target audiences and develop brand communication strategies across various channels, including advertising, digital media, and public relations.
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Brand Equity and Measurement: Students explore the concept of brand equity and learn how to measure and manage it. They study brand valuation methods, brand tracking techniques, and brand performance measurement tools. Students also learn how to evaluate and enhance brand equity over time.
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Integrated Marketing Communication: The program emphasizes the importance of integrated marketing communication in brand management. Students learn how to align marketing communication efforts across different channels to create a consistent and impactful brand message.
Location
Queensgate - Huddersfield
Score
IELTS 6.5
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 51 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
- Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
- International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
- International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
- Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.
Graduates of the MSc Marketing with Brand Management program have a wide range of career opportunities in marketing and brand management roles.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies. They oversee brand positioning, brand communication, and brand equity management. Brand managers work closely with cross-functional teams to ensure the brand's success in the marketplace.
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Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies that incorporate brand management principles. They analyze market trends, identify target markets, and create marketing campaigns that align with the brand's positioning.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on developing and implementing digital strategies to enhance brand presence and engagement. They utilize digital channels, such as social media, content marketing, and search engine optimization, to promote brand awareness and drive customer engagement.
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Advertising Account Executive: Graduates can pursue careers in advertising agencies as account executives. They work closely with clients to develop advertising campaigns that effectively communicate brand messages and engage target audiences.
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Market Research Analyst: Graduates can work as market research analysts, responsible for conducting research to understand consumer behavior and market trends. They gather data, analyze market insights, and provide recommendations to enhance brand strategies.
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Brand Consultant: Graduates can work as brand consultants, offering their expertise to organizations seeking guidance in developing and managing their brand portfolios. They provide strategic advice, conduct brand audits, and assist in brand revitalization initiatives.
