MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
MSc Marketing (Professional Practice)
Queensgate - Huddersfield
INTAKE: Jan & Sept
Program Overview
The MSc Marketing (Professional Practice) program at the University of Huddersfield is designed to equip students with advanced knowledge and skills in the field of marketing. This program combines theoretical concepts with practical experience to develop well-rounded marketing professionals who can thrive in dynamic business environments.
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Marketing Fundamentals: The program covers core marketing principles, including consumer behavior, marketing research, brand management, digital marketing, and strategic marketing. Students gain a comprehensive understanding of marketing theories and learn how to apply them to real-world marketing challenges.
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Integrated Marketing Communication: Students learn about the importance of integrated marketing communication and how to develop effective communication strategies. They explore various marketing communication channels, such as advertising, public relations, sales promotion, and digital media, and understand how to create cohesive and impactful marketing campaigns.
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Market Research and Analysis: The program focuses on developing students' skills in market research and analysis. They learn how to collect and analyze market data, interpret consumer insights, and make data-driven marketing decisions. Students also gain proficiency in using market research tools and techniques.
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Digital Marketing: With the increasing importance of digital channels in marketing, the program emphasizes the knowledge and skills required for successful digital marketing strategies. Students learn about social media marketing, search engine optimization, content marketing, and e-commerce. They also explore the use of analytics to measure digital marketing effectiveness.
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Strategic Marketing Planning: Students gain expertise in strategic marketing planning, enabling them to develop effective marketing strategies aligned with organizational goals. They learn how to assess market opportunities, conduct competitor analysis, define target markets, and position products or services for competitive advantage.
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Professional Practice Placement: The program includes a professional practice placement, providing students with valuable hands-on experience in a marketing role. This placement allows students to apply their knowledge and skills in a real-world setting, gain industry insights, and develop professional networks.
Location
Queensgate - Huddersfield
Score
IELTS 7
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 51 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
- Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
- International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
- International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
- Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.
Graduates of the MSc Marketing (Professional Practice) program have diverse career opportunities in various sectors where marketing expertise is in high demand.
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Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, identify target markets, manage marketing campaigns, and monitor the effectiveness of marketing initiatives.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on developing and executing digital marketing strategies. They manage social media accounts, optimize websites for search engines, create engaging content, and analyze digital marketing metrics.
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Market Research Analyst: Graduates can pursue careers as market research analysts, responsible for gathering and analyzing market data to provide insights into consumer behavior, market trends, and competitive landscapes. They conduct surveys, focus groups, and data analysis to support marketing decision-making.
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Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining brand identities. They develop brand strategies, manage brand positioning, oversee brand communication, and ensure consistent brand representation across different channels.
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Advertising Executive: Graduates can pursue careers in advertising agencies, working as advertising executives. They collaborate with clients to develop advertising campaigns, create compelling ad copies, select appropriate media channels, and monitor campaign performance.
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Marketing Consultant: Graduates can work as marketing consultants, providing specialized marketing advice and solutions to businesses. They analyze marketing challenges, develop marketing strategies, and assist in implementing marketing initiatives to drive business growth.
