MSc Management with Human Resource Management (Professional Practice)
The University of Huddersfield's MSc Management with Human Resource Management (Pro...
MSc Management with Marketing (Professional Practice)
Queensgate - Huddersfield
INTAKE: Jan & Sept
Program Overview
The MSc Management with Marketing (Professional Practice) program at the University of Huddersfield is designed to equip students with a strong foundation in management principles and specialized knowledge in marketing. This program provides students with a comprehensive understanding of marketing strategies, consumer behavior, market research, and digital marketing techniques, preparing them for a successful career in marketing management.
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Core Management Principles: The program covers essential management principles such as strategic management, organizational behavior, financial management, and marketing management. Students gain a solid foundation in business management and understand how marketing fits into overall organizational strategy.
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Marketing Strategies: Students learn about various marketing strategies and techniques used to promote products and services in domestic and international markets. They explore topics such as market segmentation, targeting, positioning, branding, and pricing strategies. Students also examine the role of marketing in creating competitive advantage for organizations.
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Consumer Behavior: The program focuses on understanding consumer behavior and its implications for marketing decision-making. Students analyze factors influencing consumer buying decisions, including psychological, social, and cultural factors. They learn how to develop marketing campaigns that resonate with target consumers and effectively communicate brand messages.
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Market Research: Students gain knowledge and skills in conducting market research to gather insights about consumer preferences, market trends, and competitive landscapes. They learn how to design and implement research studies, analyze data, and use research findings to make informed marketing decisions.
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Digital Marketing: The program explores the growing importance of digital marketing in today's business environment. Students learn about various digital marketing channels, including social media, search engine optimization, content marketing, and online advertising. They understand how to develop effective digital marketing strategies and leverage technology to reach target audiences.
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Professional Practice Placement: The program includes a professional practice placement, offering students the opportunity to apply their marketing skills in a real-world business setting. This practical experience enhances their understanding of marketing principles and provides valuable industry insights.
Location
Queensgate - Huddersfield
Score
IELTS 7
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 51 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.
- Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
- International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
- International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
- Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.
Graduates of the MSc Management with Marketing (Professional Practice) program have a wide range of career opportunities in marketing and management roles across various industries.
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Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for market research, brand management, advertising, and promotional campaigns to achieve business objectives.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles focused on online marketing channels. They develop and execute digital marketing campaigns, manage social media platforms, optimize websites for search engines, and analyze digital marketing metrics.
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Market Research Analyst: Graduates can work as market research analysts, conducting research studies to gather data on consumer preferences, market trends, and competitors. They analyze data using statistical techniques and provide insights to support marketing decision-making.
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Product Manager: Graduates can pursue careers as product managers, responsible for managing the development, pricing, and promotion of products or services. They conduct market analysis, identify customer needs, and collaborate with cross-functional teams to bring products to market.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies. They oversee brand positioning, brand messaging, and brand communication activities to enhance brand awareness and customer loyalty.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to client organizations. They conduct marketing audits, develop marketing plans, and advise on marketing best practices to drive business growth.
