B.S. in Marketing

Entry requirements for undergraduate programs

Application Fees : US$ 60

1. Academic Requirements: To be eligible for undergraduate programs at UMass Dartmouth, applicants must have completed a bachelor's degree or its equivalent from a recognized institution. The university typically requires a minimum GPA equivalent to 75% or above for admission. 

2. English Language Proficiency:                                                                                                  

• IELTS (International English Language Testing System):
  • Overall Score: 6.5 or higher
  • No individual band score should be less than 6.0.
     
• TOEFL iBT (Test of English as a Foreign Language, Internet-Based Test):
  • Overall Score: 79 or higher
     
• DET (Duolingo English Test):
  • Score: 105 or higher
     
• PTE (Pearson Test of English):
  • Score: 53 or higher

SAT is not mandatory but recommended.

Scholarships for International Students at the University of Massachusetts Dartmouth

1. Merit-Based Scholarships: UMass Dartmouth offers various merit-based scholarships for international students based on academic achievement and qualifications. These scholarships may cover a portion of tuition costs and are awarded to students with exceptional academic records.

2. International Student Scholarships: The university provides specific scholarships exclusively for international students. These scholarships are designed to attract and support outstanding international talent. The eligibility criteria and award amounts may vary, and students should check with the admissions office for details.

3. Graduate Assistantships: Graduate students pursuing master's or doctoral degrees may have opportunities to work as graduate teaching or research assistants. These assistantships often include a stipend and a tuition waiver, which significantly reduce the cost of education.

4. Global UGRAD Program: UMass Dartmouth participates in exchange programs such as the Global Undergraduate Exchange Program (Global UGRAD). This program provides scholarships to international undergraduate students, allowing them to study in the United States for a semester or academic year.

5. External Scholarships and Sponsorships: International students can explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries. Some countries offer scholarships to support their citizens studying abroad.

6. Fulbright Program: UMass Dartmouth is a participant in the Fulbright Program, which offers scholarships for international students to pursue graduate studies, conduct research, or teach in the United States. Eligible students can apply for Fulbright scholarships through the U.S. Department of State.

7. Financial Aid Guidance: The university's financial aid office assists international students in navigating the scholarship and financial aid application process. They provide guidance on finding scholarships, completing applications, and meeting deadlines.

8. Need-Based Aid: While need-based financial aid options may be limited for international students, UMass Dartmouth encourages students to complete the Free Application for Federal Student Aid (FAFSA) if eligible. FAFSA results may be considered for certain financial aid opportunities.

9. Assistantships and Research Grants: Graduate students in science, engineering, and technology fields may have access to research assistantships and grants funded by faculty research projects.

The Bachelor of Science (B.S.) in Marketing program at the University of Massachusetts Dartmouth (UMass Dartmouth) offers students a pathway to diverse and rewarding career opportunities in the dynamic field of marketing.The B.S. in Marketing program at UMass Dartmouth prepares students for diverse and dynamic career paths in marketing, advertising, sales, and related fields. With a strong foundation in marketing principles, hands-on experience, and professional skills development, graduates are well-equipped to succeed in the ever-evolving marketing landscape.

1. Marketing Specialist/Coordinator: Graduates with a B.S. in Marketing can pursue roles as marketing specialists or coordinators in various industries. They are responsible for developing and implementing marketing campaigns, conducting market research, analyzing consumer behavior, and managing digital marketing initiatives. Marketing specialists work closely with sales teams, advertising agencies, and other stakeholders to drive brand awareness and customer engagement.

2. Brand Manager: Brand managers play a crucial role in shaping and managing the reputation and image of a company or product. With their expertise in marketing strategies and consumer insights, graduates of the B.S. in Marketing program can pursue careers as brand managers, overseeing brand development, positioning, and promotion. They are responsible for creating brand strategies, launching new products, and monitoring brand performance in the market.

3. Digital Marketing Specialist: In today's digital age, organizations rely heavily on digital marketing channels to reach and engage customers. Graduates with a B.S. in Marketing have the skills and knowledge to excel as digital marketing specialists. They can specialize in areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and web analytics. Digital marketing specialists play a key role in developing and executing digital marketing campaigns to drive website traffic, generate leads, and increase conversions.

4. Market Research Analyst: Market research analysts gather and analyze data to understand market trends, consumer preferences, and competitive landscapes. With their strong analytical skills and knowledge of marketing research methods, graduates of the B.S. in Marketing program can pursue careers as market research analysts. They conduct surveys, interviews, and focus groups, interpret data, and provide actionable insights to support marketing decision-making and strategic planning.

5. Sales Representative: Graduates with a B.S. in Marketing can pursue careers as sales representatives or account executives, responsible for selling products or services to businesses or consumers. They build relationships with clients, identify sales opportunities, negotiate contracts, and achieve sales targets. Sales representatives work in various industries, including retail, manufacturing, technology, healthcare, and advertising, leveraging their marketing knowledge to drive sales and revenue growth.