Masters of Accountancy
The Master of Accountancy (MAcc) program at Virginia Commonwealth University (VCU) is a...
B.S. in Marketing
Richmond, Virginia
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing program at Virginia Commonwealth University (VCU) provides students with a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. The program emphasizes both theoretical knowledge and practical skills, preparing students for successful careers in marketing across various industries.
Curriculum: VCU's B.S. in Marketing curriculum covers a wide range of topics essential for understanding and succeeding in the field of marketing. Courses include marketing research, consumer behavior, branding, advertising, digital marketing, and strategic marketing management. Students also have the opportunity to choose elective courses tailored to their interests, such as social media marketing, market analytics, or international marketing. The curriculum integrates real-world case studies, projects, and experiential learning opportunities to provide students with hands-on experience and practical skills relevant to the marketing profession.
Research Focus: The Marketing program at VCU encourages students to engage in research activities that deepen their understanding of marketing concepts and contribute to the advancement of knowledge in the field. Faculty members conduct research in areas such as consumer psychology, market segmentation, advertising effectiveness, and marketing strategy. Students have the opportunity to collaborate with faculty on research projects, participate in marketing research competitions, and present their findings at conferences, gaining valuable research experience and insights into the latest trends and developments in marketing.
Industry Engagement: VCU's Marketing program fosters strong ties with industry partners, marketing agencies, and professional organizations to provide students with opportunities for internships, networking, and career development. Students may intern with local businesses, marketing agencies, or corporate marketing departments to gain practical experience and apply classroom knowledge in real-world settings. Guest speakers, industry panels, and networking events facilitate connections between students and marketing professionals, providing valuable insights into industry trends, best practices, and career opportunities.
Global Perspective: Recognizing the global nature of modern business and marketing, VCU's Marketing program integrates a global perspective into its curriculum and activities. Courses explore international marketing strategies, cross-cultural consumer behavior, and global market trends. Study abroad programs, international internships, and collaborative projects with global partners offer students the opportunity to gain firsthand experience in international markets, develop cultural competence, and understand the complexities of conducting business in a globalized world.
Location
Richmond, Virginia
Score
IELTS 6
Tuition Fee
USD 37588
Undergraduate Entry Requirements
Application Fees: US$ 80
Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 75% or above in their previous educational qualifications.
English Language Proficiency
- IELTS Requirement: A minimum overall score of 6.0 with no individual band score below 5.5.
- TOEFL Requirement: A minimum overall score of 70 is often required.
- PTE : A minimum overall score of 53 is required.
- DET Requirement: A DET score of 105 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at Virginia Commonwealth University (VCU)
Global Excellence Scholarship: This highly competitive scholarship is awarded to outstanding incoming international undergraduate students. It provides full tuition coverage for up to four years of study at VCU. Recipients are selected based on academic merit and their potential to contribute to the VCU community.
International Student Scholarships: VCU offers a range of merit-based scholarships for international undergraduate students. These scholarships vary in award amounts and eligibility criteria. They are typically based on academic achievements, standardized test scores, and other accomplishments.
VCU Presidential International Graduate Scholarships: These scholarships are available for international students pursuing graduate studies at VCU. The awards cover partial tuition costs and are granted based on academic excellence. Applicants must demonstrate outstanding academic achievements and meet specific GPA requirements.
VCU Honors College Scholarships: The Honors College at VCU provides scholarships for both undergraduate and graduate international students. These scholarships are typically based on academic achievements, leadership potential, and community involvement.
VCUarts Scholarships: For international students interested in pursuing degrees in the arts, VCUarts offers scholarships that are specific to their programs. These scholarships may include awards for outstanding portfolios or auditions.
VCU School of Engineering Scholarships: International students studying engineering at VCU may be eligible for scholarships offered by the School of Engineering. These scholarships are based on academic achievements and career aspirations in engineering fields.
Departmental Scholarships: Various academic departments at VCU may offer scholarships to international students within their specific fields of study. Eligibility criteria and award amounts vary by department.
External Scholarships: VCU encourages international students to explore external scholarship opportunities, such as those offered by government agencies, foundations, and international organizations. The university's scholarship office provides guidance on finding and applying for external scholarships.
It's important for international students to check the specific eligibility criteria, application deadlines, and application procedures for each scholarship they are interested in. Additionally, maintaining good academic standing is typically a requirement to retain scholarship awards.
Graduates with a Bachelor of Science (B.S.) in Marketing from Virginia Commonwealth University (VCU) are well-prepared for a wide range of career opportunities in the dynamic field of marketing. Equipped with a solid understanding of marketing principles, strategies, and techniques, as well as practical skills gained through hands-on experiences, they are sought after by various industries for roles that contribute to brand building, customer engagement, and business growth.
Marketing Specialist/Coordinator: Marketing specialists or coordinators work within marketing departments of companies or agencies, assisting with the implementation of marketing campaigns, conducting market research, analyzing consumer data, and coordinating promotional activities. They may focus on specific areas such as digital marketing, social media marketing, content marketing, or event marketing.
Brand Manager: Brand managers are responsible for developing and executing strategies to build and strengthen brand identity, awareness, and loyalty. They oversee all aspects of brand management, including product positioning, messaging, creative development, and marketing communications. Brand managers collaborate with cross-functional teams to ensure consistency and effectiveness in brand representation across various channels.
Advertising Account Executive: Advertising account executives work for advertising agencies, serving as liaisons between clients and agency teams. They are responsible for understanding client objectives, developing advertising strategies, managing campaigns, and ensuring client satisfaction. Account executives collaborate with creative, media, and production teams to execute integrated marketing campaigns that meet client goals and objectives.
Market Research Analyst: Market research analysts collect and analyze data to identify market trends, consumer preferences, and competitive landscapes. They use various research methods and tools to gather insights that inform marketing strategies, product development, and business decisions. Market research analysts may work for corporations, research firms, or consulting agencies, providing valuable insights to drive marketing initiatives and business growth.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging online channels and technologies to reach target audiences, drive engagement, and achieve marketing objectives. They are skilled in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and web analytics. Digital marketing specialists stay abreast of emerging trends and technologies to optimize digital marketing campaigns and maximize ROI.
Sales Representative: Sales representatives play a crucial role in generating revenue by selling products or services to businesses or consumers. They build relationships with prospects, identify sales opportunities, negotiate contracts, and close deals. Sales representatives may work in industries such as retail, manufacturing, technology, or pharmaceuticals, utilizing their marketing knowledge to effectively position products and overcome objections.
Marketing Consultant: Marketing consultants provide strategic advice and guidance to businesses seeking to improve their marketing efforts and achieve their goals. They assess current marketing strategies, identify areas for improvement, and develop customized recommendations and action plans. Marketing consultants may work independently or for consulting firms, serving clients across industries and helping them navigate complex marketing challenges.
Public Relations Specialist: Public relations specialists manage communication between organizations and their target audiences, including consumers, media, investors, and other stakeholders. They develop and execute PR campaigns, craft press releases, manage media relations, and handle crisis communications. Public relations specialists help organizations maintain a positive public image and manage reputational risks through effective communication strategies.
