MSc International Business with Marketing (Professional Practice)

Queensgate - Huddersfield

INTAKE: Jan & Sept

Program Overview

The MSc International Business with Marketing (Professional Practice) program at the University of Huddersfield is a comprehensive master's degree designed to provide students with a strong foundation in international business principles and specialized knowledge in marketing. This program combines theoretical learning with practical experience through a professional practice placement, enabling students to develop practical skills and gain real-world insights.

International Business Strategy: Students gain a deep understanding of international business environments, markets, and strategies. They explore topics such as global trade, market entry strategies, international finance, and cross-cultural management. They develop the skills needed to analyze market opportunities, formulate effective business strategies, and navigate the complexities of global business operations.
Marketing Principles and Practices: The program focuses on the fundamental concepts and techniques of marketing. Students learn about market research, consumer behavior, brand management, digital marketing, and marketing communications. They develop the skills to design and implement marketing strategies that meet the needs of diverse markets and consumer segments.
Global Marketing Management: Students explore the challenges and opportunities of marketing in a global context. They examine international marketing strategies, product adaptation, pricing strategies, and distribution channels. They develop skills to assess market trends, identify target markets, and develop marketing campaigns that resonate with international audiences.
Digital Marketing and Analytics: The program emphasizes the importance of digital marketing in today's global business landscape. Students learn about digital marketing tools, social media marketing, search engine optimization, and data analytics. They gain hands-on experience in using digital platforms and analytics tools to drive marketing performance and make data-driven decisions.
Professional Practice Placement: A distinctive feature of this program is the professional practice placement, where students have the opportunity to gain practical experience in a relevant organization. This placement allows students to apply their knowledge and skills in a real-world setting, enhance their understanding of international business and marketing practices, and build valuable professional networks.
Research and Analysis: The program develops students' research skills, enabling them to conduct market research, analyze data, and make evidence-based marketing decisions. They learn to evaluate market trends, consumer preferences, and competitive landscapes to inform marketing strategies and drive business growth.

Location

Queensgate - Huddersfield

Score

IELTS 7

Tuition Fee

£ 16000

Postgraduate Entry Requirements:

Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 51 with no individual score below 51.
Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.

Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.
International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.
International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.
Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.

The MSc International Business with Marketing (Professional Practice) program opens up a range of exciting career opportunities in international business and marketing.

International Marketing Manager: Graduates can pursue managerial roles in multinational companies, overseeing marketing strategies and campaigns across multiple countries. They develop and implement international marketing plans, conduct market research, and collaborate with cross-functional teams to achieve business objectives.
Global Market Analyst: Graduates can work as market analysts, providing insights and recommendations on global market trends, consumer behavior, and competitive landscapes. They analyze market data, monitor industry trends, and help organizations identify new market opportunities and develop effective marketing strategies.
Brand Manager: Graduates can specialize in brand management, working to build and maintain strong brands in international markets. They develop brand strategies, manage brand positioning, and ensure consistent brand messaging across different cultures and regions.
International Business Consultant: Graduates can work as consultants, providing strategic advice and guidance to organizations expanding their international presence. They help businesses develop market entry strategies, conduct feasibility studies, and navigate cultural and regulatory challenges in foreign markets.
Digital Marketing Specialist: Graduates can specialize in digital marketing, leveraging digital platforms and technologies to reach global audiences. They develop and implement digital marketing campaigns, optimize online presence, and measure marketing performance using analytics tools.
Market Research Analyst: Graduates can work as market research analysts, conducting research, and gathering data to understand consumer preferences, market trends, and competitor activities. They provide valuable insights to businesses to inform marketing strategies and decision-making.
Entrepreneurship and International Business: Graduates can start their own businesses or engage in entrepreneurial ventures in international markets. They apply their knowledge of international business and marketing to identify business opportunities, develop innovative products or services, and establish successful ventures.

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