B.S. in Marketing

Corvallis, Oregon

 

INTAKE: Jan, Mar, June & Sept

Program Overview

The Bachelor of Science (B.S.) in Marketing program at Oregon State University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. Through a combination of coursework, hands-on projects, and experiential learning opportunities, students develop the skills and knowledge necessary to excel in various marketing roles in today's dynamic business environment.The B.S. in Marketing program at Oregon State University offers a comprehensive education that prepares students for diverse and dynamic careers in marketing. By providing a strong foundation in core marketing concepts, digital marketing skills, analytical capabilities, strategic planning, and practical experience, the program equips graduates with the knowledge and skills needed to thrive in today's competitive marketing landscape.

Curriculum:

1. Core Marketing Concepts: The B.S. in Marketing program introduces students to fundamental marketing concepts, including market research, consumer behavior, branding, advertising, and strategic marketing planning. Students learn how to analyze market trends, identify consumer needs, and develop marketing strategies to effectively promote products and services in competitive markets.

2. Digital Marketing Skills: In response to the growing importance of digital media, the program equips students with essential digital marketing skills. Students learn about online advertising, social media marketing, search engine optimization (SEO), content marketing, and email marketing. They gain hands-on experience with digital marketing tools and platforms to create and execute digital marketing campaigns.

3. Analytical and Research Skills: Marketing decisions are increasingly data-driven, requiring strong analytical and research skills. The program emphasizes the importance of data analysis and market research in informing marketing strategies. Students learn how to collect and analyze marketing data, interpret market research findings, and use analytics tools to measure the effectiveness of marketing campaigns.

4. Strategic Planning and Management: The B.S. in Marketing curriculum includes coursework in strategic marketing planning and management. Students learn how to develop marketing plans, set marketing objectives, allocate resources, and assess marketing performance. They also study strategic frameworks and models to understand how marketing activities contribute to the overall goals of an organization.

5. Professional Development and Practical Experience: To prepare students for successful careers in marketing, the program emphasizes professional development and practical experience. Students have opportunities to participate in internships, cooperative education programs, and industry projects to gain real-world experience and build professional networks. Additionally, the program offers career development workshops, networking events, and access to alumni and industry mentors.

Pollster Education

Location

Corvallis, Oregon

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 37290

Undergraduate Programs Entry requirements:

  • Academic Qualifications: International students applying for undergraduate programs at OSU must have completed their secondary education or its equivalent with a minimum grade average of 83-86% or above.
     
  • English Language Proficiency:  
    • IELTS: A minimum overall band score of 6.5.
    • TOEFL: A minimum score of 70 on the internet-based test (iBT).
    • PTE: A PTE score of 48.
    • DET (Duolingo English Test): A minimum score of 100.
       
  • SAT or ACT: SAT - 500 Verbal (or 560 evidence-based Reading/Writing) or ACT - 21 English/Reading is required.

Oregon State University (OSU) offers several scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate the financial burden of studying abroad. 

  1. International Cultural Service Program (ICSP) Scholarship: The ICSP scholarship is a competitive scholarship awarded to outstanding international students who demonstrate leadership skills and a commitment to promoting cultural exchange. Recipients receive a tuition waiver of up to 15 credits per term and a monthly stipend.

  2. Provost's Scholarship for Excellence: This scholarship is available to incoming undergraduate international students who have exceptional academic records and demonstrate leadership potential. The scholarship covers a portion of non-resident tuition fees and is renewable for up to four years.

  3. International Achievement Scholarship: The International Achievement Scholarship is open to incoming undergraduate international students with a strong academic background. The scholarship provides partial tuition waivers ranging from $2,000 to $10,000 per year.

  4. INTO OSU Scholarships: INTO OSU, the university's international pathway program, offers a range of scholarships to support international students transitioning to OSU. These scholarships are awarded based on academic merit and can provide substantial tuition reductions.

  5. College-Specific Scholarships: Various colleges and departments within Oregon State University offer scholarships specifically for international students. These scholarships may be based on academic achievement, field of study, or other criteria. Students are encouraged to explore the scholarship opportunities available within their respective colleges.

  6. Global Diversity Scholarship: The Global Diversity Scholarship aims to increase access to education for underrepresented international students. The scholarship is available to undergraduate and graduate students and provides a partial tuition waiver.

  7. Graduate Assistantships: OSU offers graduate assistantships to qualified international students pursuing a master's or doctoral degree. These assistantships provide financial support in the form of a stipend and often include a tuition waiver.

It is important to note that scholarship availability, eligibility criteria, and award amounts may vary from year to year. 

Graduating with a Bachelor of Science (B.S.) in Marketing from Oregon State University opens up a wide range of career opportunities in various industries. Graduates of the B.S. in Marketing program at Oregon State University are well-prepared to pursue diverse and rewarding careers in marketing, advertising, sales, market research, and entrepreneurship. With a strong foundation in marketing principles, strategic thinking, analytical skills, and practical experience, they are equipped to succeed in today's competitive job market.

1. Marketing Specialist/Coordinator: Many graduates start their careers as marketing specialists or coordinators. They work closely with marketing managers to develop and execute marketing campaigns, manage social media accounts, analyze market trends, and coordinate promotional activities. These roles provide valuable hands-on experience in various aspects of marketing.

2. Digital Marketing Specialist: Given the increasing importance of digital marketing, graduates with a B.S. in Marketing are well-positioned for roles as digital marketing specialists. They manage online advertising campaigns, optimize websites for search engines, create content for social media platforms, and analyze digital marketing metrics to measure campaign effectiveness.

3. Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitor strategies to help companies make informed business decisions. Graduates with strong analytical skills acquired through their coursework are well-suited for these roles. They conduct surveys, analyze data using statistical software, and prepare reports to present findings to stakeholders.

4. Marketing Manager: With experience and leadership skills, graduates can advance to marketing manager positions, where they oversee marketing teams, develop strategic marketing plans, manage budgets, and coordinate marketing efforts across multiple channels. Marketing managers play a crucial role in setting marketing objectives and ensuring that marketing activities align with organizational goals.

5. Sales Representative/Account Manager: Some graduates pursue careers in sales, working as sales representatives or account managers for companies selling products or services. They build relationships with clients, identify sales opportunities, negotiate contracts, and ensure customer satisfaction. Graduates with strong communication and interpersonal skills thrive in these roles.

6. Brand Manager/Product Manager: Brand managers and product managers are responsible for developing and implementing strategies to promote and manage brands or specific products within a company. They conduct market research, analyze consumer behavior, oversee product development, and create marketing campaigns to increase brand awareness and drive sales.

7. Entrepreneur/Small Business Owner: Some graduates choose to start their own businesses or work as consultants, leveraging their marketing knowledge and skills to launch successful ventures. Whether it's a digital marketing agency, e-commerce store, or niche consultancy, entrepreneurship offers graduates the opportunity to apply their creativity and innovation in a dynamic business environment.


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