B.A. in Marketing

Undergraduate Programs Entry requirements:

• Academic Qualifications: International students applying for undergraduate programs at OSU must have completed their secondary education or its equivalent with a minimum grade average of 83-86% or above.
   
• English Language Proficiency:  
  • IELTS: A minimum overall band score of 6.5.
  • TOEFL: A minimum score of 70 on the internet-based test (iBT).
  • PTE: A PTE score of 48.
  • DET (Duolingo English Test): A minimum score of 100.
     
• SAT or ACT: SAT - 500 Verbal (or 560 evidence-based Reading/Writing) or ACT - 21 English/Reading is required.

Oregon State University (OSU) offers several scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate the financial burden of studying abroad. 

1. International Cultural Service Program (ICSP) Scholarship: The ICSP scholarship is a competitive scholarship awarded to outstanding international students who demonstrate leadership skills and a commitment to promoting cultural exchange. Recipients receive a tuition waiver of up to 15 credits per term and a monthly stipend.

2. Provost's Scholarship for Excellence: This scholarship is available to incoming undergraduate international students who have exceptional academic records and demonstrate leadership potential. The scholarship covers a portion of non-resident tuition fees and is renewable for up to four years.

3. International Achievement Scholarship: The International Achievement Scholarship is open to incoming undergraduate international students with a strong academic background. The scholarship provides partial tuition waivers ranging from $2,000 to $10,000 per year.

4. INTO OSU Scholarships: INTO OSU, the university's international pathway program, offers a range of scholarships to support international students transitioning to OSU. These scholarships are awarded based on academic merit and can provide substantial tuition reductions.

5. College-Specific Scholarships: Various colleges and departments within Oregon State University offer scholarships specifically for international students. These scholarships may be based on academic achievement, field of study, or other criteria. Students are encouraged to explore the scholarship opportunities available within their respective colleges.

6. Global Diversity Scholarship: The Global Diversity Scholarship aims to increase access to education for underrepresented international students. The scholarship is available to undergraduate and graduate students and provides a partial tuition waiver.

7. Graduate Assistantships: OSU offers graduate assistantships to qualified international students pursuing a master's or doctoral degree. These assistantships provide financial support in the form of a stipend and often include a tuition waiver.

It is important to note that scholarship availability, eligibility criteria, and award amounts may vary from year to year. 

The Bachelor of Arts (B.A.) in Marketing program at Oregon State University prepares graduates for a wide range of exciting career opportunities in the field of marketing. Whether they choose to pursue roles in marketing management, market research, digital marketing, branding, sales, advertising, or public relations, graduates have the knowledge, skills, and versatility to thrive in today's competitive job market.

1. Marketing Manager: Graduates with a B.A. in Marketing can pursue careers as marketing managers, overseeing all aspects of marketing campaigns and strategies. They are responsible for developing marketing plans, managing budgets, coordinating with advertising agencies, and analyzing market trends to maximize the effectiveness of marketing efforts.

2. Market Research Analyst: Market research analysts gather and analyze data about consumers and market conditions to help organizations make informed decisions. Graduates with a background in marketing are well-equipped to excel in this role, conducting surveys, analyzing data trends, and preparing reports to provide insights into consumer behavior and preferences.

3. Digital Marketing Specialist: With the rise of digital media, there is a growing demand for professionals who specialize in digital marketing strategies. Graduates can pursue roles as digital marketing specialists, focusing on areas such as search engine optimization (SEO), social media marketing, content creation, email marketing, and online advertising to increase brand visibility and engagement.

4. Brand Manager: Brand managers are responsible for developing and maintaining the identity and reputation of a brand. They work to create brand strategies, develop marketing campaigns, and oversee product launches to ensure brand consistency and resonance with target audiences. Graduates with a B.A. in Marketing possess the skills necessary to excel in this role, including branding, communication, and strategic planning.

5. Sales Representative: Some graduates may choose to pursue careers as sales representatives, promoting products or services to prospective customers. They build relationships with clients, identify their needs, and provide solutions that meet their requirements. A background in marketing equips graduates with an understanding of consumer behavior and sales techniques that can help them succeed in this role.

6. Advertising Account Executive: Advertising account executives work for advertising agencies, serving as the liaison between clients and the agency. They collaborate with clients to understand their marketing objectives, develop creative concepts, and manage the execution of advertising campaigns. Graduates with a B.A. in Marketing have the skills to excel in this role, including communication, creativity, and project management.

7. Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They create and distribute press releases, organize events, and engage with media outlets to communicate key messages to the public. Graduates with a background in marketing can pursue careers in public relations, leveraging their communication skills and understanding of branding and messaging strategies.