Masters of Accounting (MAc)
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B.S. in Marketing
Birmingham, Alabama
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Science in Marketing program at the University of Alabama at Birmingham (UAB) offers students a comprehensive understanding of marketing principles, strategies, and practices essential for success in the dynamic world of business. This program equips students with the knowledge and skills needed to analyze consumer behavior, develop effective marketing plans, and implement promotional campaigns across various channels. With a focus on market research, digital marketing, branding, and strategic communication, the B.S. in Marketing program at UAB prepares graduates for careers in marketing, advertising, sales, and related fields.
Curriculum: The curriculum for the B.S. in Marketing at UAB is designed to provide students with a solid foundation in marketing theory and practical skills necessary for success in the field. Core courses cover topics such as marketing management, consumer behavior, market research, advertising, branding, and digital marketing strategies. Students also have the opportunity to choose elective courses and concentrations in areas such as social media marketing, e-commerce, marketing analytics, or international marketing. Hands-on projects, case studies, and internships allow students to apply theoretical concepts to real-world marketing challenges, enhancing their analytical abilities and strategic thinking.
Research Focus: While the B.S. in Marketing program at UAB does not have a specific research focus, students have the opportunity to engage in market research projects through coursework, independent studies, or participation in faculty-led research initiatives. Research opportunities may include conducting surveys, analyzing consumer trends, studying market segmentation, or evaluating the effectiveness of marketing campaigns. Engaging in research projects allows students to develop critical thinking skills, data analysis techniques, and market research methodologies, preparing them for careers in marketing research, analytics, or strategy.
Industry Engagement: The marketing program at UAB emphasizes industry engagement and experiential learning opportunities to prepare students for the realities of the marketing profession. Through internships, cooperative education programs, and industry partnerships, students have the opportunity to gain practical experience, build professional networks, and develop valuable skills sought by employers in the marketing field. Industry engagement initiatives also expose students to current trends, technologies, and best practices in marketing, enhancing their readiness for careers in advertising agencies, marketing departments, or consulting firms.
Global Perspective: Recognizing the increasing globalization of markets and the importance of cultural diversity in marketing strategies, the marketing program at UAB promotes a global perspective in its curriculum and activities. Students have opportunities to explore international marketing issues, cross-cultural consumer behavior, and global marketing trends through coursework, study abroad programs, and international internships. Exposure to global perspectives helps students develop cultural competency, adaptability, and awareness of global marketing opportunities and challenges, preparing them for careers in the global marketplace.
Location
Birmingham, Alabama
Score
IELTS 6
Tuition Fee
USD 29730
Undergraduate Entry Requirements
Academic Qualifications: Prospective undergraduate students are required to have a minimum academic achievement of 80% or above in their previous educational qualifications.
English Language Proficiency
- IELTS Requirement: A minimum overall score of 6.0 with no individual band score below 5.5.
- TOEFL Requirement: A minimum overall score of 77 is often required.
- PTE : A minimum overall score of 51 is required.
- DET Requirement: A DET score of 120 is required.
Standardized Test Requirements
- SAT (Scholastic Assessment Test): A minimum requirement of 1050 for the SAT score.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Alabama at Birmingham (UAB) offers various scholarships and financial aid opportunities to support international students in their academic journey. These scholarships are designed to recognize academic achievement, leadership potential, and diverse backgrounds.
Global Scholarship: The Global Scholarship is a merit-based scholarship available to incoming international undergraduate students. It provides partial tuition coverage for up to four years. Students must demonstrate strong academic performance, leadership qualities, and community involvement to be eligible for this scholarship.
UAB International Scholar Award: This scholarship is available to international students who have completed at least one semester at UAB and have a minimum GPA requirement. The award amount varies and is renewable each year, provided the student maintains satisfactory academic progress.
Honors College Scholarships: UAB's Honors College offers scholarships specifically for high-achieving students, including international students. These scholarships are highly competitive and provide financial support for tuition, fees, and other educational expenses. Eligibility criteria and award amounts vary.
Departmental Scholarships: Various academic departments and schools within UAB offer scholarships to students based on their field of study and academic achievements. These scholarships may be specific to certain majors or programs and require separate application processes. It is advisable to contact the respective department for detailed information on available scholarships.
External Scholarships: UAB encourages international students to explore external scholarship opportunities offered by government agencies, non-profit organizations, and private foundations. These scholarships may be country-specific, program-specific, or based on certain criteria such as academic performance, research interests, or community involvement.
It is important for international students to carefully review the eligibility requirements, application procedures, and deadlines for each scholarship opportunity.
Graduates of the Bachelor of Science in Marketing program at the University of Alabama at Birmingham (UAB) are well-equipped for various career opportunities in the dynamic field of marketing.
Marketing Coordinator: Graduates can start their careers as marketing coordinators, assisting with the development and implementation of marketing strategies and campaigns. They may work closely with marketing managers to execute promotional activities, coordinate events, manage social media platforms, and analyze marketing performance metrics.
Market Research Analyst: Graduates interested in data analysis and consumer insights can work as market research analysts, collecting and analyzing data to assess market trends, consumer preferences, and competitor strategies. They may conduct surveys, focus groups, and statistical analyses to provide valuable insights for marketing decision-making.
Advertising Account Executive: Graduates with strong communication and interpersonal skills can work as advertising account executives, managing client relationships, developing advertising campaigns, and coordinating with creative teams to create compelling ad content. They may work for advertising agencies, media companies, or marketing departments of corporations.
Digital Marketing Specialist: Graduates with expertise in digital marketing channels can work as digital marketing specialists, managing online advertising campaigns, search engine optimization (SEO), social media marketing, email marketing, and website optimization. They may analyze website traffic, monitor social media engagement, and leverage digital analytics tools to optimize marketing performance.
Brand Manager: Graduates interested in brand management can work as brand managers, developing and executing brand strategies to enhance brand awareness, loyalty, and equity. They may oversee product launches, brand positioning, and marketing communications to ensure consistency and alignment with brand values and objectives.
Marketing Analyst: Graduates with strong analytical skills can work as marketing analysts, using data-driven insights to evaluate marketing effectiveness, measure return on investment (ROI), and identify areas for improvement. They may analyze sales data, customer demographics, and marketing campaign performance to inform strategic decision-making.
Social Media Manager: Graduates with a deep understanding of social media platforms and trends can work as social media managers, managing brand presence on social media channels, creating engaging content, and fostering community engagement. They may develop social media strategies, monitor online conversations, and analyze social media metrics to drive brand engagement and visibility.
Product Manager: Graduates interested in product development and management can work as product managers, overseeing the entire lifecycle of a product from conception to launch and beyond. They may conduct market research, define product features, set pricing strategies, and collaborate with cross-functional teams to bring products to market successfully.
Public Relations Specialist: Graduates with strong communication and writing skills can work as public relations specialists, managing public relations campaigns, writing press releases, and cultivating relationships with media outlets and influencers. They may work to enhance brand reputation, manage crisis communications, and promote positive media coverage.
Marketing Consultant: Graduates with entrepreneurial aspirations can work as marketing consultants, providing strategic advice and expertise to businesses seeking to improve their marketing efforts. They may offer services such as market research, marketing strategy development, and campaign execution to help clients achieve their marketing goals.
