MSc Marketing and Data Analytics (Placement Year)
City Campus
INTAKE: September
Program Overview
The MSc Marketing and Data Analytics (Placement Year) program at Nottingham Trent University is designed to provide students with a comprehensive understanding of marketing principles and advanced data analytics techniques, combined with a year-long placement opportunity. This program offers a unique blend of academic knowledge and practical experience, enabling students to apply their skills in real-world marketing and analytics settings.
-
Marketing Fundamentals: Students develop a strong foundation in marketing concepts, including market research, consumer behavior, marketing strategy, and brand management. They gain a deep understanding of how marketing principles align with data analytics practices.
-
Data Analysis Techniques: The program equips students with the essential skills to collect, analyze, and interpret marketing data. Students learn advanced statistical analysis methods, data mining techniques, predictive modeling, and data visualization tools to derive meaningful insights from marketing datasets.
-
Customer Analytics: Students explore techniques for customer segmentation, profiling, and targeting using data analytics. They learn how to leverage customer data to understand their needs, preferences, and behaviors, enabling them to create targeted marketing campaigns and personalized experiences.
-
Digital Marketing Analytics: The program covers the measurement and analysis of digital marketing activities. Students learn to track and analyze website traffic, social media engagement, email marketing performance, and online advertising metrics. They also gain expertise in using web analytics tools and marketing automation platforms.
-
Marketing Research and Insights: Students acquire skills in conducting market research studies and using data analytics to gain valuable insights. They learn various research methods, such as surveys, focus groups, and observational research, to gather relevant marketing data. They also learn to interpret research findings and apply them to marketing strategies.
-
Marketing Strategy and Planning: The program emphasizes the integration of data analytics into marketing strategy development. Students learn how to use data insights to make informed marketing decisions, optimize marketing campaigns, allocate resources effectively, and achieve organizational goals.
-
Placement Year: The program includes a placement year, providing students with an opportunity to gain practical experience in a marketing or analytics role. This allows students to apply their knowledge and skills in a real-world setting, enhancing their employability and industry understanding.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing and Data Analytics (Placement Year) program have excellent career prospects in various industries.
-
Marketing Analyst: Graduates can work as marketing analysts, responsible for collecting and analyzing marketing data, identifying trends, assessing campaign performance, and providing insights for marketing strategies.
-
Data Analyst: Graduates can pursue roles as data analysts, specializing in marketing data. They analyze large datasets, perform statistical analysis, and provide data-driven recommendations to support marketing initiatives.
-
Digital Marketing Specialist: Graduates can specialize in digital marketing analytics, focusing on analyzing and optimizing digital marketing campaigns, tracking website performance, and improving online customer experiences.
-
Market Research Manager: Graduates can work as market research managers, overseeing research projects, designing surveys, analyzing market trends, and providing actionable insights to guide marketing strategies.
-
Customer Insights Manager: Graduates can pursue careers in customer insights, analyzing customer data to understand behaviors, preferences, and needs. They provide insights to improve customer experiences and drive customer-centric marketing strategies.
-
Marketing Consultant: Graduates can become marketing consultants, offering expertise in marketing analytics to businesses. They help organizations develop data-driven marketing strategies, optimize marketing operations, and enhance customer engagement.
-
Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies that leverage data analytics. They oversee marketing campaigns, manage marketing budgets, and drive brand growth using data-driven insights.
