MSc Marketing and Data Analytics
City Campus
INTAKE: September
Program Overview
The MSc Marketing and Data Analytics program at Nottingham Trent University offers a comprehensive curriculum that combines marketing principles with advanced data analysis techniques. This program is designed to prepare students for the evolving marketing landscape, where data-driven decision-making is crucial for achieving marketing success. Through a blend of theoretical knowledge and practical skills, students gain expertise in marketing strategies, consumer insights, and data analytics.
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Marketing Fundamentals: Students acquire a solid foundation in marketing principles, including market research, consumer behavior analysis, strategic marketing planning, and brand management. They develop a deep understanding of marketing concepts and how they integrate with data analytics.
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Data Analysis Techniques: The program equips students with the necessary skills to collect, manage, and analyze marketing data. Students learn statistical analysis methods, data mining techniques, predictive modeling, and data visualization tools to derive meaningful insights from marketing datasets.
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Customer Analytics: Students explore customer segmentation, profiling, and targeting using data analytics. They learn how to identify customer needs, preferences, and behaviors through data analysis, enabling them to create targeted marketing campaigns and personalized experiences.
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Digital Marketing Analytics: The program covers the measurement and analysis of digital marketing activities. Students learn how to track and analyze website traffic, social media engagement, email marketing performance, and online advertising metrics. They also gain expertise in using web analytics tools and marketing automation platforms.
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Marketing Research and Insights: Students learn how to conduct market research studies and leverage data analytics to gain valuable insights. They explore techniques such as surveys, focus groups, and observational research to gather relevant marketing data. They also learn how to interpret research findings and apply them to marketing strategies.
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Marketing Strategy and Planning: The program emphasizes the integration of data analytics into marketing strategy development. Students learn how to use data insights to make informed marketing decisions, optimize marketing campaigns, allocate resources effectively, and achieve organizational goals.
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Data Visualization and Reporting: Students develop skills in visualizing and presenting marketing data effectively. They learn to create visually compelling dashboards and reports that communicate key insights to stakeholders. Effective data visualization enhances decision-making and facilitates data-driven marketing strategies.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing and Data Analytics program have a wide range of career opportunities in diverse industries.
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Marketing Analyst: Graduates can work as marketing analysts, responsible for collecting and analyzing marketing data to identify trends, assess campaign performance, and provide insights for marketing strategies.
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Data Analyst: Graduates can pursue roles as data analysts, specializing in marketing data. They analyze large datasets, perform statistical analysis, and provide data-driven recommendations to support marketing initiatives.
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Digital Marketing Specialist: Graduates can specialize in digital marketing analytics, focusing on analyzing and optimizing digital marketing campaigns, tracking website performance, and improving online customer experiences.
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Market Research Manager: Graduates can work as market research managers, overseeing research projects, designing surveys, analyzing market trends, and providing actionable insights to guide marketing strategies.
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Customer Insights Manager: Graduates can pursue careers in customer insights, analyzing customer data to understand behaviors, preferences, and needs. They provide insights to improve customer experiences and drive customer-centric marketing strategies.
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Marketing Consultant: Graduates can become marketing consultants, offering expertise in marketing analytics to businesses. They help organizations develop data-driven marketing strategies, optimize marketing operations, and enhance customer engagement.
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Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies that leverage data analytics. They oversee marketing campaigns, manage marketing budgets, and drive brand growth using data-driven insights.
