MSc Marketing and Brand Management
City Campus
INTAKE: Jan & Sept
Program Overview
The MSc Marketing and Brand Management program at Nottingham Trent University is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing and brand management. Through a combination of theoretical learning and practical application, students develop a deep understanding of marketing strategies, consumer behavior, brand development, and effective communication techniques.
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Marketing Principles: Students gain a comprehensive understanding of marketing concepts and theories. They learn how to conduct market research, analyze consumer behavior, develop marketing strategies, and create impactful marketing campaigns.
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Brand Management: The program focuses on the strategic management of brands. Students explore topics such as brand positioning, brand equity, brand identity, brand communication, and brand extension. They learn how to create and sustain strong brands that resonate with target audiences.
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Consumer Behavior: Students study the psychological and sociological factors that influence consumer decision-making. They learn how to analyze consumer insights, anticipate market trends, and tailor marketing strategies to effectively target and engage consumers.
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Digital Marketing: The program covers the latest trends and practices in digital marketing. Students develop skills in social media marketing, content creation, search engine optimization (SEO), data analytics, and online advertising. They learn how to leverage digital platforms to enhance brand visibility and engage with customers.
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Marketing Communications: Students explore various communication channels and learn how to develop integrated marketing communication plans. They study advertising, public relations, sales promotion, and personal selling techniques to effectively communicate brand messages to target audiences.
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Strategic Marketing Planning: Students gain knowledge in developing marketing strategies and plans. They learn how to conduct market analysis, identify competitive advantages, set marketing objectives, and allocate resources effectively to achieve organizational goals.
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Brand Analytics and Metrics: The program emphasizes the importance of measuring and evaluating marketing and brand performance. Students learn how to use key metrics and analytics tools to assess the impact of marketing activities and make data-driven decisions.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing and Brand Management program have a wide range of career opportunities in various industries.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and implementing brand strategies, managing brand portfolios, and ensuring brand consistency across all touchpoints.
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Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, conducting market research, analyzing consumer behavior, and developing marketing plans to drive brand growth.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on social media marketing, search engine optimization, online advertising, and content creation to enhance brand visibility and engagement.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand market trends, consumer preferences, and competitor activities. They provide insights to inform marketing strategies.
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Advertising Account Manager: Graduates can pursue careers in advertising agencies, managing client accounts, developing advertising campaigns, and coordinating with creative teams to deliver impactful brand communications.
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Public Relations Specialist: Graduates can work in public relations roles, managing the reputation of brands and organizations, developing PR strategies, and handling media relations.
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Marketing Consultant: Graduates can become marketing consultants, providing strategic advice and solutions to organizations on marketing and brand-related challenges, helping them achieve their business objectives.
