BA (Hons) Politics and International Relations
The BA (Hons) Politics and International Relations program at the University of Hull of...
MSc Digital Marketing and Advertising
Hull
INTAKE: September
Program Overview
The MSc in Digital Marketing and Advertising at the University of Hull offers a comprehensive curriculum that combines theoretical foundations with hands-on, practical experience. The program explores the key concepts and tools used in digital marketing, including social media marketing, search engine optimization (SEO), data analytics, and content marketing. Students will learn how to develop digital marketing strategies, manage digital campaigns, and measure marketing performance. With a focus on both creative and analytical skills, this program prepares students to address the challenges of digital advertising and marketing in a constantly changing landscape. Through industry-relevant projects, case studies, and research opportunities, students gain a deep understanding of how to engage customers and drive brand awareness across digital platforms.
Curriculum: The MSc in Digital Marketing and Advertising at Hull offers a dynamic curriculum designed to cover all facets of digital marketing. Core modules include topics such as digital marketing strategy, online consumer behavior, search engine optimization (SEO), paid search advertising (PPC), content marketing, and social media strategy. The program also emphasizes the importance of data analysis and metrics in measuring marketing success, with modules in digital marketing analytics, web analytics, and campaign performance. The curriculum is designed to equip students with a balanced skill set that includes both the creative aspects of digital marketing (such as content creation and brand communication) and the technical aspects (such as SEO, analytics, and paid advertising strategies). Students will also complete a dissertation or industry project, allowing them to apply their learning to real-world marketing challenges and contribute original research to the field.
Research Focus: The MSc in Digital Marketing and Advertising is built on a strong research foundation, with a focus on contemporary issues in digital marketing, consumer behavior, and advertising trends. The program leverages the University of Hull's expertise in marketing research, encouraging students to engage in research projects that explore emerging trends such as the impact of artificial intelligence (AI) on marketing, the evolution of digital consumer behavior, and the role of ethics in digital advertising. Students are encouraged to critically analyze current marketing practices and investigate how digital marketing strategies can be optimized for different industries and global markets. Hull's research-driven approach ensures that students are exposed to the latest advancements in digital marketing and are prepared to contribute innovative solutions to the field.
Industry Engagement: The MSc in Digital Marketing and Advertising at Hull provides students with extensive industry engagement opportunities. Hull has strong connections with global and local companies across various sectors, including technology, retail, entertainment, and services. Students benefit from internships, live industry projects, guest lectures, and networking events, which allow them to gain hands-on experience and build valuable professional connections. These industry partnerships provide students with the opportunity to work on real marketing challenges, develop digital marketing strategies for actual businesses, and gain practical insights into the workings of the marketing world. Hull's career services further support students by offering guidance on job placements, internships, and career development within the digital marketing industry.
Global Perspective: The MSc in Digital Marketing and Advertising at the University of Hull is designed with a global perspective, reflecting the international nature of digital marketing and advertising. The program prepares students to understand global digital marketing trends, cross-cultural consumer behavior, and the challenges of marketing across different geographic regions. Hull’s diverse student body and international faculty contribute to a learning environment where students can share and explore marketing practices from different parts of the world. Through international case studies, discussions, and collaborative projects, students gain a deeper understanding of how global brands operate and communicate in digital spaces. Graduates of the program are equipped with the knowledge and skills to work in diverse international contexts, whether for global corporations, digital agencies, or startups.
Location
Hull
Score
IELTS 6.5
Tuition Fee
£ 17000
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 79.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hull offers a variety of scholarships to support international students in pursuing their academic goals. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate financial barriers.
Chancellor's Scholarships: Chancellor's Scholarships are prestigious awards offered to outstanding international students who demonstrate exceptional academic achievements and leadership potential. These scholarships may cover full or partial tuition fees, as well as living expenses, and are typically awarded based on academic merit and other criteria specified by the university.
Merit Scholarships: Merit Scholarships are awarded to international students who have demonstrated outstanding academic performance in their previous studies. These scholarships may vary in value and eligibility criteria, including academic achievements, extracurricular involvement, and community service. Merit scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
Country-Specific Scholarships: The University of Hull offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be funded by government agencies, private organizations, or the university itself and aim to promote cultural exchange and international collaboration. Eligibility criteria and application procedures for country-specific scholarships may vary, so prospective students should check the university's official website for detailed information.
Subject-Specific Scholarships: Subject-Specific Scholarships are available to international students pursuing studies in particular academic disciplines or fields of study. These scholarships may be awarded based on academic merit, research potential, or other criteria specified by the university or relevant departments. Subject-specific scholarships aim to support students in areas of strategic importance and promote excellence in specific fields.
Sports Scholarships: International students with exceptional athletic abilities may be eligible for Sports Scholarships at the University of Hull. These scholarships recognize outstanding sporting achievements and provide support for student-athletes to balance their academic and sporting commitments. Sports scholarships may include financial assistance, coaching support, and access to training facilities.
Graduates of the MSc in Digital Marketing and Advertising program from the University of Hull are well-equipped to pursue exciting career opportunities in various sectors of the digital marketing industry.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations across different industries. They are responsible for managing online advertising campaigns, optimizing website performance, and leveraging social media platforms to enhance brand visibility and engagement.
Social Media Strategist: With expertise in social media marketing strategies, graduates can pursue careers as social media strategists or social media managers. They develop content calendars, engage with audiences on social media platforms, and analyze social media metrics to inform marketing decisions and drive brand awareness.
Search Engine Optimization (SEO) Specialist: SEO specialists play a crucial role in improving website visibility and driving organic traffic through strategic optimization techniques. Graduates with a strong understanding of SEO principles can pursue roles as SEO specialists, analyzing website performance, conducting keyword research, and implementing on-page and off-page SEO strategies to improve search engine rankings.
Digital Advertising Specialist: Graduates can specialize in digital advertising roles, working as digital advertising specialists or media planners. They develop and execute online advertising campaigns across various channels, such as display advertising, paid search, and video advertising, to reach target audiences and achieve marketing objectives.
Content Marketing Manager: Content marketing managers are responsible for creating and managing content marketing strategies to attract and engage audiences. Graduates can pursue roles as content marketing managers, overseeing content creation, distribution, and promotion efforts to drive brand awareness, lead generation, and customer engagement.
Data Analyst: With a focus on data-driven decision-making, graduates can pursue careers as marketing analysts or data analysts, analyzing marketing data to identify trends, track campaign performance, and optimize marketing strategies. They use analytics tools and platforms to generate insights that inform marketing tactics and drive business growth.
E-commerce Specialist: Graduates can explore opportunities in e-commerce roles, working for online retailers or e-commerce agencies. They are responsible for optimizing the online shopping experience, managing e-commerce platforms, and implementing digital marketing strategies to drive sales and maximize revenue.
