BA (Hons) Politics and International Relations
The BA (Hons) Politics and International Relations program at the University of Hull of...
MSc Digital Marketing and Advertising
Hull
INTAKE: September
Program Overview
Situated in the culturally rich city of Hull, the University of Hull offers a wide array of academic programs designed to meet the evolving needs of today's job market. One such program is the MSc in Digital Marketing and Advertising, which combines cutting-edge digital marketing techniques with strategic advertising principles to prepare students for success in the dynamic world of digital media.
Curriculum:
Digital Marketing Fundamentals: The program begins with an exploration of the foundational concepts of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. Students gain insight into the latest trends and best practices in the digital landscape, equipping them with the skills needed to develop effective marketing strategies.
Consumer Behavior Analysis: Understanding consumer behavior is essential for creating targeted marketing campaigns that resonate with the target audience. Students delve into psychological and sociological theories to analyze consumer motivations, preferences, and decision-making processes. This knowledge enables them to develop compelling marketing messages that drive engagement and conversion.
Data Analytics and Market Research: In today's data-driven marketing environment, the ability to analyze data and derive actionable insights is crucial. The curriculum includes modules on data analytics techniques, market research methodologies, and consumer segmentation strategies. Students learn how to collect, analyze, and interpret data to optimize marketing campaigns and maximize return on investment (ROI).
Digital Advertising Strategies: Effective advertising is key to capturing audience attention and driving brand awareness. Students explore the principles of advertising strategy development, media planning, and creative execution in the digital context. They learn how to leverage various advertising channels, such as display advertising, video advertising, and native advertising, to reach target audiences across different digital platforms.
Brand Management and Reputation Management: Building and maintaining a strong brand presence is essential for long-term success in the digital marketplace. The curriculum covers topics related to brand positioning, brand identity development, and brand communication strategies. Students also learn how to manage online reputation and address brand-related challenges effectively.
Digital Marketing Campaign Management: Putting theory into practice, students have the opportunity to develop and execute digital marketing campaigns from start to finish. Working individually or in teams, they apply their knowledge and skills to create integrated marketing plans, set campaign objectives, allocate budgets, and measure campaign performance using key performance indicators (KPIs).
Location
Hull
Score
IELTS 6.5
Tuition Fee
£ 15000
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 79.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hull offers a variety of scholarships to support international students in pursuing their academic goals. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate financial barriers.
Chancellor's Scholarships: Chancellor's Scholarships are prestigious awards offered to outstanding international students who demonstrate exceptional academic achievements and leadership potential. These scholarships may cover full or partial tuition fees, as well as living expenses, and are typically awarded based on academic merit and other criteria specified by the university.
Merit Scholarships: Merit Scholarships are awarded to international students who have demonstrated outstanding academic performance in their previous studies. These scholarships may vary in value and eligibility criteria, including academic achievements, extracurricular involvement, and community service. Merit scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
Country-Specific Scholarships: The University of Hull offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be funded by government agencies, private organizations, or the university itself and aim to promote cultural exchange and international collaboration. Eligibility criteria and application procedures for country-specific scholarships may vary, so prospective students should check the university's official website for detailed information.
Subject-Specific Scholarships: Subject-Specific Scholarships are available to international students pursuing studies in particular academic disciplines or fields of study. These scholarships may be awarded based on academic merit, research potential, or other criteria specified by the university or relevant departments. Subject-specific scholarships aim to support students in areas of strategic importance and promote excellence in specific fields.
Sports Scholarships: International students with exceptional athletic abilities may be eligible for Sports Scholarships at the University of Hull. These scholarships recognize outstanding sporting achievements and provide support for student-athletes to balance their academic and sporting commitments. Sports scholarships may include financial assistance, coaching support, and access to training facilities.
Graduates of the MSc in Digital Marketing and Advertising program from the University of Hull are well-equipped to pursue exciting career opportunities in various sectors of the digital marketing industry.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations across different industries. They are responsible for managing online advertising campaigns, optimizing website performance, and leveraging social media platforms to enhance brand visibility and engagement.
Social Media Strategist: With expertise in social media marketing strategies, graduates can pursue careers as social media strategists or social media managers. They develop content calendars, engage with audiences on social media platforms, and analyze social media metrics to inform marketing decisions and drive brand awareness.
Search Engine Optimization (SEO) Specialist: SEO specialists play a crucial role in improving website visibility and driving organic traffic through strategic optimization techniques. Graduates with a strong understanding of SEO principles can pursue roles as SEO specialists, analyzing website performance, conducting keyword research, and implementing on-page and off-page SEO strategies to improve search engine rankings.
Digital Advertising Specialist: Graduates can specialize in digital advertising roles, working as digital advertising specialists or media planners. They develop and execute online advertising campaigns across various channels, such as display advertising, paid search, and video advertising, to reach target audiences and achieve marketing objectives.
Content Marketing Manager: Content marketing managers are responsible for creating and managing content marketing strategies to attract and engage audiences. Graduates can pursue roles as content marketing managers, overseeing content creation, distribution, and promotion efforts to drive brand awareness, lead generation, and customer engagement.
Data Analyst: With a focus on data-driven decision-making, graduates can pursue careers as marketing analysts or data analysts, analyzing marketing data to identify trends, track campaign performance, and optimize marketing strategies. They use analytics tools and platforms to generate insights that inform marketing tactics and drive business growth.
E-commerce Specialist: Graduates can explore opportunities in e-commerce roles, working for online retailers or e-commerce agencies. They are responsible for optimizing the online shopping experience, managing e-commerce platforms, and implementing digital marketing strategies to drive sales and maximize revenue.
