BA (Hons) Politics and International Relations
The BA (Hons) Politics and International Relations program at the University of Hull of...
BA (Hons) Business Management with Marketing with Placement Year
Hull
INTAKE: September
Program Overview
The BA (Hons) Business Management with Marketing with Placement Year program at the University of Hull is meticulously designed to provide students with a comprehensive understanding of business management principles with a specialized focus on marketing strategies and practices. This program aims to equip students with the knowledge, skills, and practical experience necessary to excel in various marketing roles within organizations. The inclusion of a placement year offers students the opportunity to gain valuable industry experience, apply their learning in real-world settings, and enhance their employability upon graduation.
Curriculum: The curriculum of the BA (Hons) Business Management with Marketing with Placement Year program covers a broad spectrum of subjects relevant to both business management and marketing. Core modules typically include fundamentals of management, marketing management, financial management, organizational behavior, and strategic management. In addition to these core modules, students undertake specialized modules focusing on marketing topics such as consumer behavior, marketing research, brand management, digital marketing, and marketing communications. The curriculum is carefully crafted to provide students with a blend of theoretical knowledge and practical skills essential for success in the field of marketing.
Research Focus: The University of Hull places a strong emphasis on research-led teaching within the field of business management and marketing. Faculty members are actively engaged in research across various areas, including consumer behavior, marketing strategy, brand management, and digital marketing. Students in the BA (Hons) Business Management with Marketing with Placement Year program have the opportunity to engage in research projects, explore contemporary issues in marketing, and develop innovative solutions to real-world marketing challenges. This research focus fosters critical thinking, creativity, and an evidence-based approach to marketing among students.
Industry Engagement: Industry engagement is a key component of the BA (Hons) Business Management with Marketing with Placement Year program at the University of Hull. The program collaborates with industry partners, marketing agencies, and leading organizations to provide students with practical experiences and networking opportunities. During the placement year, students undertake internships or work placements with companies, gaining firsthand experience in applying marketing principles in professional settings. This industry engagement enables students to develop practical marketing skills, build professional networks, and enhance their employability in the competitive job market.
Global Perspective: In today's interconnected world, understanding global marketing trends and practices is essential. The BA (Hons) Business Management with Marketing with Placement Year program at the University of Hull offers students a global perspective on marketing. The curriculum includes modules on international marketing, global consumer behavior, and cross-cultural marketing communication. Additionally, students may have the opportunity to undertake placements or projects abroad during the placement year, gaining exposure to different cultural contexts and marketing environments. This global perspective prepares students to navigate the complexities of the global marketplace and pursue marketing opportunities on a global scale.
Location
Hull
Score
IELTS 6
Tuition Fee
£ 16500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 60.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hull offers a variety of scholarships to support international students in pursuing their academic goals. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate financial barriers.
Chancellor's Scholarships: Chancellor's Scholarships are prestigious awards offered to outstanding international students who demonstrate exceptional academic achievements and leadership potential. These scholarships may cover full or partial tuition fees, as well as living expenses, and are typically awarded based on academic merit and other criteria specified by the university.
Merit Scholarships: Merit Scholarships are awarded to international students who have demonstrated outstanding academic performance in their previous studies. These scholarships may vary in value and eligibility criteria, including academic achievements, extracurricular involvement, and community service. Merit scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
Country-Specific Scholarships: The University of Hull offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be funded by government agencies, private organizations, or the university itself and aim to promote cultural exchange and international collaboration. Eligibility criteria and application procedures for country-specific scholarships may vary, so prospective students should check the university's official website for detailed information.
Subject-Specific Scholarships: Subject-Specific Scholarships are available to international students pursuing studies in particular academic disciplines or fields of study. These scholarships may be awarded based on academic merit, research potential, or other criteria specified by the university or relevant departments. Subject-specific scholarships aim to support students in areas of strategic importance and promote excellence in specific fields.
Sports Scholarships: International students with exceptional athletic abilities may be eligible for Sports Scholarships at the University of Hull. These scholarships recognize outstanding sporting achievements and provide support for student-athletes to balance their academic and sporting commitments. Sports scholarships may include financial assistance, coaching support, and access to training facilities.
Graduating with a BA (Hons) in Business Management with Marketing with Placement Year from the University of Hull opens up a wide array of promising career opportunities in the dynamic fields of business management, marketing, and beyond. With a solid foundation in business principles, specialized knowledge in marketing strategies, and practical experience gained during the placement year, graduates are well-equipped to thrive in various roles across diverse industries.
Marketing Manager: Graduates may pursue roles as marketing managers, responsible for devising and implementing comprehensive marketing strategies to promote products or services effectively. They oversee market research, brand management, advertising campaigns, and digital marketing initiatives to enhance brand visibility, attract target audiences, and drive sales. Marketing managers play a pivotal role in shaping the marketing direction of organizations and achieving strategic business objectives.
Digital Marketing Specialist: Graduates can explore careers as digital marketing specialists, focusing on leveraging digital channels and technologies to reach and engage with target audiences effectively. They devise and execute online marketing campaigns, optimize websites for search engines (SEO), and utilize social media, email marketing, and content marketing strategies to boost brand awareness and drive customer engagement. Digital marketing specialists possess expertise in data analytics and digital tools to measure campaign performance and refine marketing strategies accordingly.
Market Research Analyst: Graduates may opt for roles as market research analysts, tasked with gathering and analyzing market data to identify consumer trends, preferences, and competitive landscapes. They conduct market surveys, analyze data using statistical techniques, and interpret findings to provide valuable insights that inform marketing strategies, product development decisions, and business expansion initiatives. Market research analysts play a crucial role in helping organizations stay attuned to market dynamics and maintain a competitive edge.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand identities to differentiate products or services in the marketplace effectively. They oversee brand positioning, messaging, and visual identity across various marketing channels to build brand equity, foster customer loyalty, and drive brand growth. Brand managers collaborate with cross-functional teams to ensure brand consistency and alignment with organizational values and objectives.
Advertising Executive: Graduates may choose to work as advertising executives, either within advertising agencies or in-house marketing departments, to conceptualize and execute advertising campaigns that effectively communicate brand messages to target audiences. They develop creative concepts, design advertisements, and plan media placements to maximize reach and impact. Advertising executives collaborate closely with clients, creative teams, and media planners to deliver compelling advertising campaigns that resonate with consumers.
Sales and Marketing Coordinator: Graduates can pursue roles as sales and marketing coordinators, providing support to sales teams and marketing departments in executing marketing initiatives and driving sales growth. They assist with lead generation, coordinate marketing collateral production, and maintain customer relationship management (CRM) systems to track sales activities and customer interactions. Sales and marketing coordinators play a crucial role in facilitating seamless collaboration between sales and marketing functions to achieve organizational objectives.
