BA (Hons) Politics and International Relations
The BA (Hons) Politics and International Relations program at the University of Hull of...
BA (Hons) Business Management with Marketing
Hull
INTAKE: September
Program Overview
The BA (Hons) Business Management with Marketing program at the University of Hull is meticulously crafted to provide students with a comprehensive understanding of business management principles with a specialized focus on marketing strategies, tactics, and techniques. This program aims to equip students with the knowledge and skills required to navigate the dynamic landscape of marketing in various industries. Through a blend of theoretical learning, practical exercises, and real-world case studies, students develop a deep understanding of consumer behavior, market analysis, branding, digital marketing, and strategic marketing planning.
Curriculum: The curriculum of the BA (Hons) Business Management with Marketing program encompasses a wide range of modules designed to provide students with a solid foundation in both business management and marketing principles. Core modules typically include fundamentals of management, marketing management, financial management, organizational behavior, and strategic management. In addition to these core modules, students undertake specialized modules focusing on marketing topics such as consumer behavior, marketing research, brand management, digital marketing, and marketing communications. The curriculum is regularly updated to reflect the latest trends and developments in the field of marketing, ensuring that students graduate with relevant and up-to-date knowledge and skills.
Research Focus: At the University of Hull, there is a strong emphasis on research-led teaching within the field of business management and marketing. Faculty members are actively engaged in research across various areas, including consumer behavior, marketing strategy, brand management, and digital marketing. Students in the BA (Hons) Business Management with Marketing program have the opportunity to engage in research projects, explore contemporary issues in marketing, and develop innovative solutions to real-world marketing challenges. This research focus enables students to develop critical thinking skills, creativity, and an evidence-based approach to marketing.
Industry Engagement: Industry engagement is a key component of the BA (Hons) Business Management with Marketing program at the University of Hull. The program collaborates with industry partners, marketing agencies, and leading organizations to provide students with practical experiences and networking opportunities. Students may participate in marketing projects, internships, or work placements with companies, gaining firsthand experience in applying marketing principles to real-world situations. This industry engagement allows students to develop practical marketing skills, build professional networks, and enhance their employability upon graduation.
Global Perspective: In today's globalized marketplace, understanding international marketing trends and practices is essential. The BA (Hons) Business Management with Marketing program at the University of Hull offers students a global perspective on marketing. The curriculum includes modules on international marketing, global consumer behavior, and cross-cultural marketing communication. Additionally, students may have the opportunity to participate in international study tours, exchange programs, or marketing projects abroad, gaining exposure to different cultural contexts and marketing environments. This global perspective prepares students to navigate the complexities of the global marketplace and pursue marketing opportunities on a global scale.
Location
Hull
Score
IELTS 6
Tuition Fee
£ 16500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 60.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hull offers a variety of scholarships to support international students in pursuing their academic goals. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate financial barriers.
Chancellor's Scholarships: Chancellor's Scholarships are prestigious awards offered to outstanding international students who demonstrate exceptional academic achievements and leadership potential. These scholarships may cover full or partial tuition fees, as well as living expenses, and are typically awarded based on academic merit and other criteria specified by the university.
Merit Scholarships: Merit Scholarships are awarded to international students who have demonstrated outstanding academic performance in their previous studies. These scholarships may vary in value and eligibility criteria, including academic achievements, extracurricular involvement, and community service. Merit scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
Country-Specific Scholarships: The University of Hull offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be funded by government agencies, private organizations, or the university itself and aim to promote cultural exchange and international collaboration. Eligibility criteria and application procedures for country-specific scholarships may vary, so prospective students should check the university's official website for detailed information.
Subject-Specific Scholarships: Subject-Specific Scholarships are available to international students pursuing studies in particular academic disciplines or fields of study. These scholarships may be awarded based on academic merit, research potential, or other criteria specified by the university or relevant departments. Subject-specific scholarships aim to support students in areas of strategic importance and promote excellence in specific fields.
Sports Scholarships: International students with exceptional athletic abilities may be eligible for Sports Scholarships at the University of Hull. These scholarships recognize outstanding sporting achievements and provide support for student-athletes to balance their academic and sporting commitments. Sports scholarships may include financial assistance, coaching support, and access to training facilities.
Graduating with a BA (Hons) in Business Management with Marketing from the University of Hull offers a plethora of exciting career avenues in the fields of business, marketing, and beyond. With a solid foundation in business management coupled with specialized training in marketing strategies and techniques, graduates are well-prepared to pursue diverse career paths in both traditional and digital marketing domains.
Marketing Manager: Graduates may aspire to become marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, brand management, advertising campaigns, and digital marketing initiatives to enhance brand visibility, attract customers, and drive sales. Marketing managers play a pivotal role in shaping the marketing direction of organizations and achieving business objectives.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, focusing on leveraging digital channels and technologies to reach target audiences and engage customers. They manage online marketing campaigns, optimize websites for search engines (SEO), and utilize social media, email marketing, and content marketing to build brand awareness and drive conversions. Digital marketing specialists possess expertise in data analytics and digital tools to measure campaign effectiveness and optimize marketing strategies.
Market Research Analyst: Graduates may opt for careers as market research analysts, tasked with gathering and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups to gather insights, and utilize statistical techniques and data visualization tools to interpret findings. Market research analysts provide valuable intelligence to inform marketing strategies, product development decisions, and business expansion initiatives.
Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing brand identities to differentiate products or services in the marketplace. They oversee brand positioning, messaging, and visual identity across various marketing channels to build brand equity and foster customer loyalty. Brand managers collaborate with cross-functional teams to ensure brand consistency and alignment with organizational goals.
Advertising Executive: Graduates may choose careers as advertising executives, working for advertising agencies or in-house marketing departments to create and execute advertising campaigns. They develop creative concepts, design advertisements, and plan media placements to reach target audiences and achieve campaign objectives. Advertising executives collaborate with clients, creative teams, and media planners to deliver compelling advertising messages that resonate with consumers.
Social Media Manager: Graduates can pursue roles as social media managers, responsible for managing and optimizing social media channels to enhance brand visibility, engage audiences, and drive user engagement. They create content calendars, develop social media campaigns, and monitor social media analytics to track performance and identify opportunities for improvement. Social media managers stay abreast of social media trends and best practices to maximize the impact of social media efforts.
Sales and Marketing Coordinator: Graduates may opt for roles as sales and marketing coordinators, supporting sales teams and marketing departments in executing marketing initiatives and driving sales growth. They assist with lead generation, coordinate marketing collateral production, and maintain CRM systems to track sales activities and customer interactions. Sales and marketing coordinators play a crucial role in aligning sales and marketing efforts to achieve organizational goals.
