MSc Marketing with Work Placement
City Campus
INTAKE: September
Program Overview
The MSc Marketing with Work Placement program at Nottingham Trent University is designed to equip students with the knowledge and skills required to excel in the dynamic field of marketing. Through a combination of theoretical study and practical experience gained from a work placement, students develop a deep understanding of marketing strategies, consumer behavior, branding, digital marketing, and market research.
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Marketing Strategy: Students learn how to develop effective marketing strategies that align with organizational goals and target specific consumer segments. They study market analysis, competitive positioning, and marketing planning.
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Consumer Behavior: The program explores the factors that influence consumer behavior and decision-making. Students gain insights into consumer psychology, motivation, perception, and cultural influences.
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Brand Management: Students learn the principles of brand management and how to create and maintain strong brands. They study brand positioning, brand equity, brand communication, and brand extensions.
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Digital Marketing: The program covers the latest trends and strategies in digital marketing. Students learn how to develop online marketing campaigns, optimize websites for search engines, utilize social media platforms, and analyze digital marketing metrics.
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Market Research: Students gain knowledge and skills in conducting market research to support marketing decision-making. They learn how to design surveys, collect and analyze data, and interpret market research findings.
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Integrated Marketing Communications: The program focuses on developing effective communication strategies across various marketing channels. Students learn about advertising, public relations, sales promotion, and direct marketing.
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Professional Skills and Work Placement: Students have the opportunity to gain hands-on experience through a work placement in a marketing role. This allows them to apply their knowledge in a practical setting, develop industry connections, and enhance their employability.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing with Work Placement program have a wide range of exciting career prospects in the field of marketing.
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Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends.
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Brand Manager: Graduates can pursue careers as brand managers, overseeing the development and management of brand strategies, ensuring brand consistency, and driving brand growth.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager, social media manager, or search engine optimization (SEO) specialist.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights into consumer behavior, market trends, and competitive analysis.
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Advertising Account Executive: Graduates can work in advertising agencies, managing client accounts, developing advertising campaigns, and ensuring effective communication between clients and agency teams.
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Sales and Business Development Manager: Graduates can pursue careers in sales and business development, focusing on identifying new market opportunities, building client relationships, and driving revenue growth.
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Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to organizations on marketing strategies, market entry, and brand management.
