BA (Hons) Politics and International Relations
The BA (Hons) Politics and International Relations program at the University of Hull of...
BA (Hons) Marketing with Placement Year
Hull
INTAKE: September
Program Overview
The BA (Hons) Marketing with Placement Year program at the University of Hull offers students an immersive learning experience in the field of marketing. This four-year undergraduate program combines academic study with a year-long placement in industry, providing students with practical skills and real-world experience to succeed in the competitive marketing landscape.
Curriculum: The curriculum of the BA (Hons) Marketing with Placement Year program is designed to equip students with a solid foundation in marketing theory and practice. Core modules cover key topics such as marketing principles, consumer behavior, market research, digital marketing, branding, and strategic marketing management. Students also have the opportunity to choose elective modules tailored to their interests and career goals. The placement year allows students to apply their learning in a professional setting, gaining valuable insights and skills that complement their academic studies.
Research Focus: The University of Hull emphasizes research in the field of marketing, and students in the BA (Hons) Marketing with Placement Year program have opportunities to engage in research activities. Faculty members conduct research on a wide range of topics, including consumer behavior, market trends, advertising effectiveness, and digital marketing strategies. Students may participate in research projects, undertake independent studies, or collaborate with faculty on research initiatives, enhancing their analytical and critical thinking skills.
Industry Engagement: The placement year is a central component of the BA (Hons) Marketing with Placement Year program, providing students with hands-on experience in the marketing industry. The University of Hull has established strong partnerships with a diverse range of companies and organizations, offering students placement opportunities in various sectors such as advertising agencies, marketing firms, multinational corporations, and non-profit organizations. During their placement, students work on real marketing projects, gain practical skills, and build professional networks, preparing them for future careers in marketing.
Global Perspective: The BA (Hons) Marketing with Placement Year program promotes a global perspective, recognizing the importance of internationalization in the field of marketing. Students have the opportunity to explore global marketing trends, cross-cultural consumer behavior, and international marketing strategies. The placement year may offer opportunities for international placements or exchanges, allowing students to gain exposure to different marketing practices and cultural contexts worldwide. Additionally, the diverse student body and faculty bring a global perspective to the classroom, enriching discussions and fostering intercultural understanding. This global outlook prepares students to thrive in the increasingly interconnected world of marketing.
Location
Hull
Score
IELTS 6
Tuition Fee
£ 16500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 60.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hull offers a variety of scholarships to support international students in pursuing their academic goals. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate financial barriers.
Chancellor's Scholarships: Chancellor's Scholarships are prestigious awards offered to outstanding international students who demonstrate exceptional academic achievements and leadership potential. These scholarships may cover full or partial tuition fees, as well as living expenses, and are typically awarded based on academic merit and other criteria specified by the university.
Merit Scholarships: Merit Scholarships are awarded to international students who have demonstrated outstanding academic performance in their previous studies. These scholarships may vary in value and eligibility criteria, including academic achievements, extracurricular involvement, and community service. Merit scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
Country-Specific Scholarships: The University of Hull offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be funded by government agencies, private organizations, or the university itself and aim to promote cultural exchange and international collaboration. Eligibility criteria and application procedures for country-specific scholarships may vary, so prospective students should check the university's official website for detailed information.
Subject-Specific Scholarships: Subject-Specific Scholarships are available to international students pursuing studies in particular academic disciplines or fields of study. These scholarships may be awarded based on academic merit, research potential, or other criteria specified by the university or relevant departments. Subject-specific scholarships aim to support students in areas of strategic importance and promote excellence in specific fields.
Sports Scholarships: International students with exceptional athletic abilities may be eligible for Sports Scholarships at the University of Hull. These scholarships recognize outstanding sporting achievements and provide support for student-athletes to balance their academic and sporting commitments. Sports scholarships may include financial assistance, coaching support, and access to training facilities.
Graduates of the BA (Hons) Marketing with Placement Year program at the University of Hull are well-positioned to pursue diverse and rewarding career opportunities in the field of marketing. The combination of academic learning and practical experience gained during the placement year equips graduates with the skills and knowledge required to excel in various marketing roles.
Marketing Coordinator/Assistant: Graduates may start their careers as marketing coordinators or assistants, supporting marketing teams in executing marketing strategies and campaigns. They assist with market research, content creation, social media management, and campaign analysis. This role provides a solid foundation for entry-level positions in marketing departments across different industries.
Digital Marketing Specialist: With the increasing importance of digital marketing, graduates may specialize in digital marketing roles. They may work as digital marketing executives, SEO specialists, PPC analysts, or social media managers. Responsibilities include developing and implementing digital marketing campaigns, optimizing website content, and analyzing digital performance metrics.
Brand Manager: Brand managers are responsible for developing and maintaining the brand image of a product or company. Graduates with strong strategic thinking and creative skills may pursue roles as brand managers, overseeing brand development, marketing communications, and brand campaigns. They collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives.
Market Research Analyst: Market research analysts gather and analyze data to help organizations understand market trends, consumer behavior, and competitive landscapes. Graduates with strong analytical skills and research experience gained during their placement year are well-suited for roles as market research analysts, providing valuable insights to support strategic decision-making.
Advertising Executive/Copywriter: Advertising executives work in advertising agencies or marketing departments, creating and managing advertising campaigns to promote products or services. Graduates with creative skills and strategic thinking may work as advertising executives, account managers, or copywriters, developing engaging advertising concepts and campaigns to captivate target audiences.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They develop communication strategies, handle media relations, and manage crisis communications. Graduates with strong communication skills and relationship-building abilities may pursue roles in public relations agencies, corporations, government agencies, or non-profit organizations.
Marketing Consultant: Marketing consultants provide strategic advice and solutions to businesses to help them achieve their marketing goals. Graduates with a breadth of marketing knowledge and practical experience gained during their placement year may work independently or as part of consulting firms, offering expertise in areas such as market analysis, brand strategy, and marketing communications.
Sales and Business Development Representative: Some graduates may pursue roles in sales and business development, where they are responsible for generating leads, building client relationships, and driving revenue growth. They may work in industries such as retail, manufacturing, or services, leveraging their marketing knowledge and interpersonal skills to identify opportunities and close deals.
