BA (Hons) Marketing and Management with Placement Year

Hull

 

INTAKE: September

Program Overview

The BA (Hons) Marketing and Management with Placement Year program at the University of Hull offers students a unique opportunity to integrate academic learning with practical work experience. This four-year undergraduate program combines rigorous academic training in marketing and management principles with a year-long placement in industry. Students gain valuable insights into real-world business practices, enhancing their employability and career prospects upon graduation.

Curriculum: The curriculum of the BA (Hons) Marketing and Management with Placement Year program is designed to provide students with a comprehensive understanding of marketing and management theory and practice. Core modules cover essential topics such as marketing strategy, consumer behavior, brand management, organizational behavior, and strategic management. In addition to theoretical knowledge, students engage in practical learning through case studies, group projects, and industry-focused assignments. The placement year allows students to apply classroom learning to real-world business challenges, further developing their skills and competencies.

Research Focus: The University of Hull emphasizes research in the fields of marketing and management, and students in the BA (Hons) Marketing and Management with Placement Year program have opportunities to engage in research activities. Faculty members conduct research on diverse topics such as consumer psychology, market analysis, organizational leadership, and business innovation. Students may participate in research projects, dissertation work, or independent studies, allowing them to explore areas of interest and contribute to the advancement of knowledge in marketing and management.

Industry Engagement: The placement year is a key component of the BA (Hons) Marketing and Management with Placement Year program, providing students with hands-on experience in the industry. The University of Hull has established strong relationships with a wide range of businesses and organizations, facilitating placement opportunities for students in various sectors such as marketing agencies, multinational corporations, non-profit organizations, and start-ups. During their placement, students work on real projects, gain practical skills, and build professional networks, preparing them for future careers in marketing and management.

Global Perspective: The BA (Hons) Marketing and Management with Placement Year program at the University of Hull promotes a global perspective, recognizing the importance of internationalization in today's business environment. Students have the opportunity to explore global marketing strategies, cross-cultural management practices, and international business environments. The placement year may offer opportunities for international placements or exchanges, allowing students to gain exposure to different business cultures and practices worldwide. Additionally, the diverse student body and faculty bring a global perspective to the classroom, enriching discussions and fostering intercultural understanding. This global outlook prepares students to navigate the complexities of the global marketplace and pursue international career opportunities in marketing and management.

Pollster Education

Location

Hull

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 60.
  • PTE Academic: A minimum overall score of 54 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hull offers a variety of scholarships to support international students in pursuing their academic goals. These scholarships are designed to recognize academic excellence, promote diversity, and alleviate financial barriers. 

Chancellor's Scholarships: Chancellor's Scholarships are prestigious awards offered to outstanding international students who demonstrate exceptional academic achievements and leadership potential. These scholarships may cover full or partial tuition fees, as well as living expenses, and are typically awarded based on academic merit and other criteria specified by the university.

Merit Scholarships: Merit Scholarships are awarded to international students who have demonstrated outstanding academic performance in their previous studies. These scholarships may vary in value and eligibility criteria, including academic achievements, extracurricular involvement, and community service. Merit scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.

Country-Specific Scholarships: The University of Hull offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be funded by government agencies, private organizations, or the university itself and aim to promote cultural exchange and international collaboration. Eligibility criteria and application procedures for country-specific scholarships may vary, so prospective students should check the university's official website for detailed information.

Subject-Specific Scholarships: Subject-Specific Scholarships are available to international students pursuing studies in particular academic disciplines or fields of study. These scholarships may be awarded based on academic merit, research potential, or other criteria specified by the university or relevant departments. Subject-specific scholarships aim to support students in areas of strategic importance and promote excellence in specific fields.

Sports Scholarships: International students with exceptional athletic abilities may be eligible for Sports Scholarships at the University of Hull. These scholarships recognize outstanding sporting achievements and provide support for student-athletes to balance their academic and sporting commitments. Sports scholarships may include financial assistance, coaching support, and access to training facilities.

Graduates of the BA (Hons) Marketing and Management with Placement Year program at the University of Hull are well-equipped for a variety of rewarding career paths in the fields of marketing, management, and beyond.

Marketing Executive/Manager: Graduates can pursue roles as marketing executives or managers, where they are responsible for developing and implementing marketing strategies to promote products or services. They may work in areas such as digital marketing, brand management, advertising, or market research, depending on their interests and skills.

Brand Manager: Brand managers are responsible for developing and maintaining the brand image of a product or company. They work closely with marketing teams to create branding strategies, manage advertising campaigns, and ensure brand consistency across all communication channels. Graduates with a strong understanding of branding principles are well-suited for these roles.

Market Research Analyst: Market research analysts gather and analyze data about consumers, competitors, and market trends to help companies make informed business decisions. Graduates with analytical skills and research experience gained during their placement year are well-prepared for roles in market research firms, consultancy companies, or within marketing departments of organizations.

Product Manager: Product managers oversee the development and marketing of a particular product or product line. They collaborate with cross-functional teams to identify market needs, define product features, and create go-to-market strategies. Graduates with a blend of marketing and management skills are well-suited for these roles, as they understand both the customer perspective and the business objectives.

Business Development Executive: Business development executives identify new business opportunities, build relationships with potential clients, and negotiate contracts to drive revenue growth for their organizations. Graduates with strong interpersonal skills and business acumen developed during their placement year are well-positioned for these roles, particularly within sales-driven industries.

Entrepreneur/Small Business Owner: Some graduates may choose to start their own businesses or pursue entrepreneurial ventures. The combination of marketing and management skills acquired during the program, along with practical experience gained during the placement year, provides graduates with the knowledge and confidence to launch and manage successful enterprises.

Human Resources Specialist: Graduates with a focus on management may explore opportunities in human resources (HR) roles. They may work as HR assistants, recruiters, or training coordinators, helping organizations recruit and retain talent, develop employee training programs, and manage employee relations.

Consultant: Consulting firms often seek candidates with strong analytical and problem-solving skills, as well as a solid understanding of business principles. Graduates with a BA (Hons) in Marketing and Management with Placement Year can pursue careers as management consultants, marketing consultants, or strategy consultants, offering advice and solutions to businesses across various industries.


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