MSc Digital Marketing with Work Placement
City Campus
INTAKE: September
Program Overview
The MSc Digital Marketing with Work Placement program at Nottingham Trent University offers students a comprehensive understanding of the digital marketing landscape and equips them with the skills necessary to succeed in this dynamic field. This program combines academic knowledge with practical experience through a work placement, allowing students to apply their learning in real-world settings.
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Digital Marketing Strategies: Students learn about the various digital marketing channels, tools, and techniques used to create effective marketing strategies. They gain insights into search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing.
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Consumer Behavior and Market Research: The program explores consumer behavior in the digital era and the importance of market research in understanding target audiences. Students learn how to conduct market research, analyze consumer data, and apply insights to inform digital marketing strategies.
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Digital Advertising and Analytics: Students gain knowledge of digital advertising platforms and learn how to plan, create, and manage digital advertising campaigns. They also develop skills in analyzing campaign performance using web analytics tools, and interpreting data to optimize marketing efforts.
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Social Media and Content Strategy: The program covers the strategic use of social media platforms and content marketing to engage audiences and build brand presence. Students learn how to develop social media marketing plans, create compelling content, and manage online communities.
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E-commerce and Conversion Optimization: Students explore the fundamentals of e-commerce, including website design, user experience (UX), and conversion rate optimization (CRO). They learn how to optimize websites and digital platforms to maximize conversions and drive online sales.
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Digital Branding and Reputation Management: The program emphasizes the importance of digital branding and managing online reputation. Students learn how to develop brand identities, craft brand messages, and monitor and respond to online reviews and feedback.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Digital Marketing with Work Placement program have a wide range of career opportunities in the digital marketing industry.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing campaigns, managing digital teams, and developing overall marketing strategies.
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Social Media Manager: Graduates can pursue careers as social media managers, responsible for creating and executing social media strategies, managing social media accounts, and engaging with online communities.
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SEO Specialist: Graduates can work as search engine optimization specialists, optimizing websites and content to improve organic search rankings and drive targeted traffic.
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PPC Specialist: Graduates can specialize in pay-per-click advertising, managing and optimizing paid search campaigns on platforms such as Google Ads and Bing Ads.
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Content Marketing Manager: Graduates can work as content marketing managers, developing and executing content strategies, creating engaging content, and managing content distribution channels.
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Digital Analytics Manager: Graduates can pursue roles in digital analytics, analyzing marketing data, interpreting insights, and providing recommendations for improving digital marketing performance.
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E-commerce Manager: Graduates can work in e-commerce roles, managing online stores, optimizing user experience, and implementing strategies to drive online sales.
