MSc Marketing and Brand Management (with work placement)
City Campus
INTAKE: September
Program Overview
The MSc Marketing and Brand Management program at Nottingham Trent University is designed to equip students with advanced knowledge and skills in marketing strategies and brand management. This program offers a comprehensive understanding of consumer behavior, brand development, and marketing communications, enabling students to excel in the dynamic field of marketing.
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Marketing Fundamentals: Students gain a solid foundation in marketing principles, theories, and practices. They develop a deep understanding of consumer behavior, market research, marketing strategy, and marketing analytics.
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Brand Management: The program focuses on the strategic aspects of brand management. Students learn how to develop and maintain strong brands, create brand strategies, and manage brand equity. They explore topics such as brand positioning, brand identity, and brand communication.
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Marketing Communications: Students learn how to effectively communicate brand messages to target audiences through various marketing channels. They study advertising, public relations, digital marketing, social media marketing, and other forms of marketing communications.
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Consumer Insights and Market Research: The program emphasizes the importance of understanding consumer behavior and conducting market research. Students learn how to gather and analyze data to gain insights into consumer preferences, market trends, and competitive landscapes.
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Digital Marketing and Social Media: Students explore the role of digital marketing and social media in contemporary marketing practices. They learn how to develop digital marketing strategies, optimize online campaigns, and leverage social media platforms to reach and engage target audiences.
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Work Placement: The program includes a work placement component, providing students with the opportunity to gain practical experience in marketing and brand management. This work placement allows students to apply their knowledge and skills in a real-world business environment, enhancing their employability.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing and Brand Management program have diverse career opportunities in the field of marketing and brand management.
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Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies, managing brand positioning, and overseeing brand communication activities.
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Marketing Manager: Graduates can pursue roles as marketing managers, leading marketing campaigns, developing marketing strategies, and coordinating marketing activities to achieve organizational objectives.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working on online advertising, search engine optimization, social media marketing, and other digital marketing initiatives to enhance brand visibility and customer engagement.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer data, and providing insights to guide marketing and brand decisions.
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Advertising Account Manager: Graduates can pursue careers in advertising agencies as account managers, overseeing client relationships, managing advertising campaigns, and ensuring effective brand communication.
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Public Relations Manager: Graduates can work as public relations managers, responsible for developing and implementing public relations strategies, managing media relations, and enhancing brand reputation.
