Graduate Diploma in Business Administration - Green Business Management and Sustainability
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Bachelor of Design in Graphics Design and Marketing
Richmond
INTAKE: September
Program Overview
The Bachelor of Design in Graphic Design and Marketing program at Kwantlen Polytechnic University offers a comprehensive education that integrates design principles with marketing strategies. This innovative program equips students with the skills and knowledge necessary to succeed in the dynamic field of graphic design and marketing. Students explore various aspects of visual communication, branding, advertising, and digital media, preparing them for diverse career opportunities in the creative industry.
Curriculum: The curriculum of the Bachelor of Design in Graphic Design and Marketing program is designed to provide students with a solid foundation in design theory, technical skills, and marketing principles. Courses cover a wide range of topics, including typography, illustration, digital media, advertising strategies, market research, and brand development. Students engage in hands-on projects, collaborative assignments, and industry internships to apply their learning in real-world settings. The program culminates in a capstone project where students demonstrate their design and marketing expertise through a comprehensive portfolio or campaign.
Research Focus: The program encourages students to explore innovative design concepts, emerging technologies, and contemporary marketing trends through research projects and creative inquiry. Faculty members mentor students in conducting design research, analyzing market data, and exploring consumer behavior. Students have the opportunity to investigate topics such as user experience (UX) design, social media marketing, sustainability in design, and cross-cultural communication. Through research-focused courses and independent study projects, students develop critical thinking skills and deepen their understanding of the intersection between design and marketing.
Industry Engagement: Kwantlen Polytechnic University fosters strong connections with industry partners to provide students with valuable networking opportunities, internships, and collaborative projects. The Bachelor of Design in Graphic Design and Marketing program collaborates with leading design agencies, marketing firms, and corporate partners to ensure that the curriculum remains relevant and responsive to industry needs. Guest lectures, workshops, and studio visits expose students to industry professionals and current practices in graphic design and marketing. Students also have the opportunity to participate in design competitions, industry conferences, and community outreach initiatives to showcase their talents and build professional networks.
Global Perspective: In today's interconnected world, understanding global markets, cultural diversity, and international trends is essential for success in the design and marketing industry. The Bachelor of Design in Graphic Design and Marketing program at Kwantlen Polytechnic University emphasizes the importance of a global perspective in design and marketing strategies. Students explore global branding strategies, cross-cultural communication techniques, and ethical considerations in international marketing campaigns. The program may offer study abroad opportunities, exchange programs, or international internships to immerse students in different cultural contexts and expand their global awareness.
Location
Richmond
Score
IELTS 6.5
Tuition Fee
CAD 21368
Application Fees: CAD$ 120
Academic Requirements: International students applying for undergraduate programs at Kwantlen Polytechnic University are required to have completed their secondary education with a recognized board or council in India. The minimum academic requirement is the successful completion of the 10+2 examination with a minimum average of 85% or above.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 88 on the internet-based test (iBT).
- PTE Academic: A minimum score of 61.
- DET (Duolingo English Test): A minimum score of 110.
Kwantlen Polytechnic University (KPU) offers several scholarships and financial aid opportunities to international students. These scholarships aim to recognize academic excellence, support student success, and provide financial assistance to deserving students.
Entrance Scholarships: KPU offers entrance scholarships to incoming international students based on their academic achievements. These scholarships are awarded automatically to eligible students upon admission. The value of the scholarships varies, and they are renewable for subsequent years of study, provided students maintain a specified GPA.
KPU International Student Excellence Scholarship: This scholarship is designed to recognize and support outstanding international students who have demonstrated exceptional academic achievements, leadership potential, and community involvement. The scholarship amount is substantial and helps cover tuition fees.
Program-Specific Scholarships: Some programs at KPU have their own dedicated scholarships for international students. These scholarships may be based on academic merit, field of study, or specific criteria set by donors or sponsors. Students are encouraged to inquire about program-specific scholarships when applying to their desired programs at KPU.
External Scholarships: KPU provides resources and information about external scholarship opportunities available to international students. These scholarships are offered by external organizations, foundations, and governments. KPU's International Students Office assists students in finding and applying for external scholarships.
Financial Aid and Work-Study Opportunities: KPU also offers financial aid options, including student loans, grants, and work-study programs, to help international students manage their educational expenses. These programs provide financial support based on individual financial need and offer opportunities for part-time work on campus.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary each year.
Graduates of the Bachelor of Design in Graphic Design and Marketing program at Kwantlen Polytechnic University are equipped with a diverse skill set that prepares them for a variety of exciting career paths in the creative and marketing industries.
Graphic Designer: Graduates can pursue roles as graphic designers, creating visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. They may work for design firms, advertising agencies, marketing departments, or as freelance designers.
Marketing Coordinator: With a strong foundation in both design and marketing principles, graduates can work as marketing coordinators, assisting in the development and implementation of marketing strategies, campaigns, and promotional materials for businesses and organizations.
Brand Strategist: Graduates can pursue careers as brand strategists, helping companies develop and execute effective branding strategies to differentiate themselves in the marketplace, build brand awareness, and connect with target audiences.
Digital Marketing Specialist: With expertise in digital media and marketing techniques, graduates can work as digital marketing specialists, focusing on online advertising, social media marketing, search engine optimization (SEO), and content marketing to drive customer engagement and lead generation.
Advertising Art Director: Graduates can pursue roles as advertising art directors, collaborating with copywriters and creative teams to develop visually compelling advertising campaigns across various media channels, including print, digital, and broadcast.
User Experience (UX) Designer: Graduates with a strong understanding of user-centered design principles can work as UX designers, creating intuitive and seamless digital experiences for websites, apps, and other interactive platforms.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor strategies to provide valuable insights that inform marketing and business decision-making.
Creative Director: With experience and expertise in both design and marketing, graduates can aspire to leadership roles as creative directors, overseeing the artistic direction and creative vision for advertising campaigns, branding initiatives, and marketing projects.
Content Strategist: Graduates can pursue careers as content strategists, developing and implementing content strategies that align with brand objectives, engage target audiences, and drive conversions across various digital platforms.
Entrepreneur: Some graduates may choose to start their own design or marketing agencies, freelance businesses, or entrepreneurial ventures, leveraging their skills, creativity, and business acumen to offer innovative solutions to clients and customers.
