Graduate Diploma in Business Administration - Green Business Management and Sustainability
Kwantlen Polytechnic University (KPU) offers a specialized Graduate Diploma in Business...
Bachelor of Business Administration in Marketing Management
Surrey, Richmond, Langley
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration (BBA) in Marketing Management program at Kwantlen Polytechnic University is designed to equip students with the knowledge and skills necessary for success in the dynamic field of marketing. The program provides a comprehensive understanding of marketing principles, strategies, and techniques, preparing students for diverse roles in marketing management, advertising, brand management, digital marketing, market research, and sales.
Curriculum: The curriculum of the BBA in Marketing Management program covers a wide range of topics relevant to modern marketing practices. Students study core business subjects such as accounting, finance, management, and organizational behavior to develop a solid foundation in business management. Specialized marketing courses focus on areas such as consumer behavior, marketing research, branding, digital marketing, advertising, sales management, and marketing strategy. Students may also have the opportunity to complete a marketing practicum or internship to gain hands-on experience in the field.
Research Focus: The BBA in Marketing Management program emphasizes the importance of research in understanding market trends, consumer behavior, and competitive landscapes. Students learn research methodologies, data analysis techniques, and critical thinking skills to conduct market research, analyze marketing data, and derive insights to inform marketing strategies and decision-making. Research-focused courses may cover topics such as marketing analytics, market segmentation, customer relationship management (CRM), and marketing metrics.
Industry Engagement: Industry engagement is a key component of the BBA in Marketing Management program, as students have opportunities to interact with marketing professionals, industry experts, and businesses through guest lectures, networking events, case competitions, and industry projects. The program may offer partnerships with local businesses, marketing agencies, or industry associations to provide students with real-world experience and exposure to industry trends, challenges, and best practices. Students may also have the chance to participate in marketing-related internships or co-op placements to gain practical skills and build professional networks.
Global Perspective: The BBA in Marketing Management program incorporates a global perspective by examining marketing strategies and practices in the context of diverse cultural, economic, and technological environments. Students learn about international marketing, global market entry strategies, cross-cultural consumer behavior, and the impact of globalization on marketing campaigns. They may have opportunities to study international markets, participate in study abroad programs, or engage in projects that require understanding and addressing marketing challenges on a global scale.
Location
Surrey, Richmond, Langley
Score
IELTS 6.5
Tuition Fee
CAD 21368
Application Fees: CAD$ 120
Academic Requirements: International students applying for undergraduate programs at Kwantlen Polytechnic University are required to have completed their secondary education with a recognized board or council in India. The minimum academic requirement is the successful completion of the 10+2 examination with a minimum average of 85% or above.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 88 on the internet-based test (iBT).
- PTE Academic: A minimum score of 61.
- DET (Duolingo English Test): A minimum score of 110.
Kwantlen Polytechnic University (KPU) offers several scholarships and financial aid opportunities to international students. These scholarships aim to recognize academic excellence, support student success, and provide financial assistance to deserving students.
Entrance Scholarships: KPU offers entrance scholarships to incoming international students based on their academic achievements. These scholarships are awarded automatically to eligible students upon admission. The value of the scholarships varies, and they are renewable for subsequent years of study, provided students maintain a specified GPA.
KPU International Student Excellence Scholarship: This scholarship is designed to recognize and support outstanding international students who have demonstrated exceptional academic achievements, leadership potential, and community involvement. The scholarship amount is substantial and helps cover tuition fees.
Program-Specific Scholarships: Some programs at KPU have their own dedicated scholarships for international students. These scholarships may be based on academic merit, field of study, or specific criteria set by donors or sponsors. Students are encouraged to inquire about program-specific scholarships when applying to their desired programs at KPU.
External Scholarships: KPU provides resources and information about external scholarship opportunities available to international students. These scholarships are offered by external organizations, foundations, and governments. KPU's International Students Office assists students in finding and applying for external scholarships.
Financial Aid and Work-Study Opportunities: KPU also offers financial aid options, including student loans, grants, and work-study programs, to help international students manage their educational expenses. These programs provide financial support based on individual financial need and offer opportunities for part-time work on campus.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary each year.
Graduates of the Bachelor of Business Administration (BBA) in Marketing Management program from Kwantlen Polytechnic University are well-prepared to pursue various rewarding career paths in the field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They analyze market trends, identify target audiences, coordinate marketing campaigns, and manage marketing budgets to achieve organizational goals.
Brand Manager: Brand managers are responsible for building and maintaining brand equity by developing brand strategies, creating brand messaging, and overseeing brand campaigns. They conduct market research, monitor brand performance, and ensure brand consistency across all marketing channels.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing roles. Digital marketing specialists develop and execute online marketing campaigns, including social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach and engage target audiences.
Advertising Manager: Advertising managers plan and execute advertising campaigns to promote products or services. They work closely with creative teams, media planners, and advertising agencies to develop impactful advertising messages and select the most effective advertising channels to reach the target audience.
Market Research Analyst: Market research analysts gather and analyze data to understand market trends, consumer preferences, and competitor strategies. They design surveys, conduct interviews, and analyze quantitative and qualitative data to provide insights that inform marketing strategies and decision-making.
Sales Manager: Graduates can pursue sales management roles, overseeing sales teams and developing sales strategies to drive revenue growth. Sales managers set sales targets, train and motivate sales representatives, and monitor sales performance to ensure the achievement of sales objectives.
Product Manager: Product managers are responsible for the development and management of products or services throughout their lifecycle. They conduct market research, identify customer needs, and collaborate with cross-functional teams to develop new products, improve existing products, and define product positioning and pricing strategies.
Public Relations (PR) Specialist: PR specialists manage the public image and reputation of organizations by developing and executing PR campaigns, writing press releases, and cultivating relationships with media outlets and key stakeholders. They handle crisis communications, manage media inquiries, and promote positive public perception of the organization.
Market Development Manager: Market development managers identify and explore new market opportunities to expand the organization's customer base and revenue streams. They analyze market trends, evaluate market potential, and develop market entry strategies for new products or geographical markets.
Event Marketing Manager: Event marketing managers plan and coordinate promotional events, trade shows, and sponsorships to increase brand awareness, generate leads, and engage customers. They collaborate with event planners, vendors, and sponsors to execute successful events that align with marketing objectives.
