MSc Advertising and Marketing Communications (with work placement)
City Campus
INTAKE: September
Program Overview
The MSc in Advertising and Marketing Communications (with work placement) at Nottingham Trent University offers students a unique opportunity to combine academic study with valuable industry experience. This program is designed to provide students with a comprehensive understanding of advertising and marketing, while also equipping them with practical skills through a work placement.
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Advertising and Marketing Fundamentals: Students gain a solid foundation in the principles of advertising and marketing, including consumer behavior, market research, branding, and communication strategies. They develop a deep understanding of how advertising and marketing contribute to business success.
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Integrated Marketing Communications: The program explores the concept of integrated marketing communications, emphasizing the importance of creating cohesive and impactful messaging across multiple marketing channels. Students learn to develop integrated marketing campaigns that effectively reach and engage target audiences.
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Advertising Strategy and Campaign Planning: Students learn how to develop effective advertising strategies and create comprehensive campaigns. They study the entire campaign planning process, from setting objectives and target audience identification to creative concept development, media selection, and campaign evaluation.
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Creative Advertising and Copywriting: The program nurtures students' creativity and copywriting skills. They learn how to generate innovative advertising ideas, craft compelling messages, and create persuasive advertising materials for various media platforms.
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Digital Marketing and Social Media: Students explore the dynamic world of digital marketing and social media. They gain knowledge of digital advertising strategies, search engine optimization (SEO), social media marketing, content creation, and analytics. They learn how to leverage digital platforms for effective advertising and marketing campaigns.
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Work Placement: One of the unique features of this program is the opportunity for a work placement. Students have the chance to apply their knowledge and skills in a real-world setting, working with industry professionals. This experience not only enhances their practical abilities but also provides valuable networking opportunities and industry insights.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc in Advertising and Marketing Communications (with work placement) program have excellent career prospects in the advertising, marketing, and communications industry.
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Advertising Account Executive/Manager: Graduates can work in advertising agencies, managing client accounts, developing advertising campaigns, and ensuring effective communication between clients and agency teams.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for planning and executing marketing strategies, conducting market research, and overseeing promotional activities.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, maintaining brand identity, and ensuring consistent brand communication across various channels.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine marketing, and web analytics.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to gather consumer insights, analyzing market trends, and providing valuable data for marketing and advertising decision-making.
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Advertising and Marketing Consultant: Graduates can become consultants, offering strategic advice and guidance to businesses in developing effective advertising and marketing strategies.
