Diploma in Fashion Marketing

Richmond

 

INTAKE: September

Program Overview

The Diploma in Fashion Marketing program at Kwantlen Polytechnic University provides students with a comprehensive education in the business and marketing aspects of the fashion industry. This program is designed to prepare graduates for entry-level positions in fashion retailing, merchandising, marketing, and brand management. The Diploma in Fashion Marketing program at Kwantlen Polytechnic University provides students with the knowledge, skills, and practical experience needed to pursue exciting careers in the dynamic and competitive fashion industry. With its comprehensive curriculum, industry-relevant courses, hands-on learning opportunities, and career preparation focus, this program prepares graduates to thrive in various roles within the fashion business and contribute to the ever-evolving world of fashion marketing.

Curriculum:

1. Core Business Courses: The program covers fundamental business courses that provide students with a strong foundation in business principles and practices. Courses may include marketing fundamentals, retail management, consumer behavior, accounting, and entrepreneurship, tailored specifically to the fashion industry.

2. Fashion Industry Overview: Students gain insights into the global fashion industry, including its history, trends, and market dynamics. They learn about the various segments of the fashion market, including apparel, accessories, cosmetics, and luxury goods, and explore emerging trends shaping the industry.

3. Fashion Merchandising and Retailing: The program focuses on the merchandising and retailing aspects of the fashion business. Students learn about product selection, assortment planning, inventory management, visual merchandising, store layout, and retail sales techniques to create compelling shopping experiences for consumers.

4. Brand Management and Marketing Strategies: Students explore brand management principles and marketing strategies specific to the fashion industry. They learn how to develop and promote fashion brands, create integrated marketing campaigns, leverage digital marketing channels, and analyze consumer trends to drive brand awareness and sales.

5. Fashion Buying and Planning: The program covers fashion buying and planning processes involved in selecting and sourcing merchandise for retail stores. Students learn how to analyze sales data, forecast demand, negotiate with suppliers, and make informed buying decisions to optimize inventory turnover and profitability.

6. Fashion Promotion and Communication: Students learn how to develop and execute promotional strategies to communicate brand messages and engage with target audiences effectively. They explore advertising, public relations, event marketing, influencer collaborations, and social media strategies tailored to the fashion industry.

7. E-Commerce and Digital Retailing: With the growth of e-commerce in the fashion industry, students learn about online retailing trends, e-commerce platforms, and digital marketing strategies. They gain practical skills in website development, online merchandising, content creation, and customer relationship management in an online retail environment.

8. Fashion Entrepreneurship: The program encourages entrepreneurial thinking and innovation in the fashion business. Students learn how to identify market opportunities, develop business plans, launch fashion startups, and navigate the challenges of starting and running their own fashion businesses.

9. Industry Connections and Internships: Students have opportunities to connect with industry professionals through guest lectures, networking events, and industry partnerships. Some programs may offer internship placements with fashion retailers, brands, or agencies, allowing students to gain valuable work experience and build professional networks.

10. Career Preparation: Graduates of the Diploma in Fashion Marketing program are prepared for a variety of entry-level positions in the fashion industry. Career opportunities may include roles such as fashion marketing coordinator, retail merchandiser, brand assistant, fashion buyer, e-commerce specialist, or social media manager.

Pollster Education

Location

Richmond

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 21368

Entry requirements for Undergraduate Diploma Programs:

Application Fees : CAD$ 120

  • Minimum Percentage Requirement: Indian students applying for undergraduate diploma programs at KPU are required to have a minimum of 75%-85% overall in their previous academic qualifications, such as the Higher Secondary School Certificate (HSC) or equivalent. This percentage requirement ensures that students have a strong academic foundation to succeed in their chosen program.
     
  • English Language Proficiency: IELTS score of  overall 6.5 bands with no band less than 6 is required. TOEFL iBT overall score of 88 with no band less than 20 is required. PTE overall score of 61 and DET score of 110 is required.

Kwantlen Polytechnic University (KPU) offers several scholarships and financial aid opportunities to international students. These scholarships aim to recognize academic excellence, support student success, and provide financial assistance to deserving students. 

Entrance Scholarships: KPU offers entrance scholarships to incoming international students based on their academic achievements. These scholarships are awarded automatically to eligible students upon admission. The value of the scholarships varies, and they are renewable for subsequent years of study, provided students maintain a specified GPA.

KPU International Student Excellence Scholarship: This scholarship is designed to recognize and support outstanding international students who have demonstrated exceptional academic achievements, leadership potential, and community involvement. The scholarship amount is substantial and helps cover tuition fees.

Program-Specific Scholarships: Some programs at KPU have their own dedicated scholarships for international students. These scholarships may be based on academic merit, field of study, or specific criteria set by donors or sponsors. Students are encouraged to inquire about program-specific scholarships when applying to their desired programs at KPU.

External Scholarships: KPU provides resources and information about external scholarship opportunities available to international students. These scholarships are offered by external organizations, foundations, and governments. KPU's International Students Office assists students in finding and applying for external scholarships.

Financial Aid and Work-Study Opportunities: KPU also offers financial aid options, including student loans, grants, and work-study programs, to help international students manage their educational expenses. These programs provide financial support based on individual financial need and offer opportunities for part-time work on campus.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary each year. 

When applying for scholarships, international students are advised to pay attention to deadlines, submit all required documents, and provide strong supporting materials, such as academic transcripts, reference letters, and personal statements. It's also recommended to explore additional scholarship opportunities through government agencies, private organizations, and home country institutions to supplement the financial support available at KPU.

A Diploma in Fashion Marketing from Kwantlen Polytechnic University opens up a wide range of career opportunities in the vibrant and dynamic fashion industry. A Diploma in Fashion Marketing from Kwantlen Polytechnic University equips graduates with the skills, knowledge, and practical experience needed to pursue exciting and rewarding careers in the fast-paced world of fashion. Whether graduates choose to work for fashion brands, retailers, PR agencies, or start their own businesses, they are well-prepared to make their mark in the dynamic and ever-evolving fashion industry. With its industry-focused curriculum, hands-on learning opportunities, and career-oriented approach, this program sets graduates on a path to success in various roles within the fashion marketing field.

1. Fashion Marketing Coordinator: Graduates may start their careers as fashion marketing coordinators, assisting in the development and execution of marketing campaigns, promotions, and events for fashion brands or retailers. They collaborate with cross-functional teams to create engaging content, manage social media channels, and analyze marketing metrics.

2. Retail Merchandiser: Retail merchandisers play a crucial role in selecting and presenting merchandise in retail stores to maximize sales and profitability. Graduates can pursue roles as retail merchandisers, where they analyze sales data, plan product assortments, manage inventory levels, and ensure visual merchandising standards are met to create compelling shopping experiences for customers.

3. Brand Assistant: Brand assistants support brand managers in developing and implementing strategies to build and promote fashion brands. They assist in market research, brand positioning, advertising campaigns, and product launches to enhance brand awareness and drive sales.

4. Fashion Buyer: Fashion buyers are responsible for selecting and purchasing merchandise for retail stores or fashion boutiques. Graduates may work as assistant buyers, where they analyze fashion trends, negotiate with suppliers, and make buying decisions to ensure the right mix of products is available to meet customer demand and sales targets.

5. E-Commerce Specialist: With the growing importance of online retailing, graduates can pursue roles as e-commerce specialists, managing online stores, optimizing product listings, and implementing digital marketing strategies to drive traffic and sales. They may work for fashion brands, retailers, or e-commerce platforms, focusing on enhancing the online shopping experience and increasing conversion rates.

6. Social Media Manager: Social media managers are responsible for managing and growing brands' presence on social media platforms. Graduates with strong digital marketing skills can pursue roles as social media managers, creating content calendars, engaging with followers, monitoring social media trends, and analyzing performance metrics to drive engagement and brand loyalty.

7. Fashion Public Relations Specialist: Fashion PR specialists work to enhance the public image and reputation of fashion brands through strategic communication and media relations. Graduates may work for PR agencies or fashion companies, pitching stories to media outlets, organizing press events, and managing influencer partnerships to generate positive media coverage and brand visibility.

8. Fashion Event Coordinator: Fashion event coordinators plan and execute fashion shows, product launches, and promotional events for fashion brands or retailers. They handle event logistics, coordinate with vendors and sponsors, manage guest lists, and ensure events run smoothly to create memorable experiences for attendees and generate buzz for the brand.

9. Marketing Research Analyst: Marketing research analysts gather and analyze data to understand consumer preferences, market trends, and competitive landscapes in the fashion industry. Graduates may work for market research firms or fashion companies, providing insights and recommendations to inform marketing strategies and product development decisions.

10. Entrepreneurship: Some graduates may choose to start their own fashion businesses, such as boutique stores, online fashion platforms, or fashion consulting agencies. With their knowledge of fashion marketing, branding, and retailing, they can launch successful ventures and carve out a niche in the competitive fashion market.


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