Graduate Diploma in Business Administration - Green Business Management and Sustainability
Kwantlen Polytechnic University (KPU) offers a specialized Graduate Diploma in Business...
Diploma in Public Relations
Richmond
INTAKE: Jan, May & Sept
Program Overview
The Diploma in Public Relations program at Kwantlen Polytechnic University offers students a comprehensive education in strategic communication, media relations, crisis management, event planning, and digital marketing. This program is designed to prepare graduates for entry-level positions in public relations agencies, corporate communications departments, government agencies, nonprofit organizations, or to continue their education in related fields. The Diploma in Public Relations program at Kwantlen Polytechnic University provides students with the knowledge, skills, and practical experience needed to excel in the dynamic field of strategic communication and public relations. With its comprehensive curriculum, emphasis on hands-on learning, and industry relevance, this program prepares graduates to succeed in a variety of public relations roles and make meaningful contributions to organizations and communities.
Curriculum:
1. Core Public Relations Courses: The program covers a range of core public relations courses that provide students with a solid foundation in strategic communication principles and practices. Courses may include public relations fundamentals, media relations, writing for public relations, strategic planning, and crisis communication.
2. Media and Stakeholder Relations: Students learn how to build and maintain positive relationships with media outlets, stakeholders, and the public. They develop skills in media pitching, press release writing, media monitoring, and interview preparation to effectively communicate key messages and manage media inquiries.
3. Writing and Content Creation: The program emphasizes writing skills essential for public relations professionals. Students learn how to craft press releases, media advisories, speeches, feature articles, and social media content that engages audiences and communicates organizational messages effectively across various channels.
4. Strategic Communication Planning: Students gain expertise in developing strategic communication plans to achieve organizational objectives. They learn how to conduct research, define communication goals, identify target audiences, develop messaging strategies, and select appropriate communication tactics to reach stakeholders effectively.
5. Digital Media and Social Media Management: With the increasing importance of digital communication channels, students learn how to leverage digital media and social media platforms to enhance public relations efforts. They explore strategies for creating compelling digital content, engaging with online communities, and managing social media crises.
6. Event Planning and Management: The program covers event planning and management skills essential for organizing successful public relations events. Students learn how to plan, promote, and execute events such as press conferences, product launches, fundraisers, and corporate meetings to generate positive media coverage and build brand awareness.
7. Crisis Communication and Reputation Management: Students gain insights into crisis communication strategies and reputation management techniques used to mitigate and respond to crises effectively. They learn how to develop crisis communication plans, manage media relations during crises, and protect organizational reputation in challenging situations.
8. Professional Development: In addition to technical skills, the program focuses on professional development and ethical practice in public relations. Students enhance their presentation, negotiation, critical thinking, and problem-solving skills through real-world case studies, simulations, and practical projects.
9. Industry-Relevant Curriculum: The curriculum is designed in collaboration with industry professionals to ensure it aligns with current trends and best practices in the field of public relations. Students have opportunities to learn from guest speakers, participate in industry events, and engage in hands-on projects with real clients.
10. Career Preparation: Graduates of the Diploma in Public Relations program are prepared for entry-level positions in public relations agencies, corporate communications departments, government agencies, nonprofit organizations, or as freelance practitioners. Career opportunities may include roles such as public relations coordinator, media relations specialist, communications assistant, social media coordinator, or event planner.
Location
Richmond
Score
IELTS: 6.5
Tuition Fee
CAD 21368
Entry requirements for Undergraduate Diploma Programs:
Application Fees : CAD$ 120
- Minimum Percentage Requirement: Indian students applying for undergraduate diploma programs at KPU are required to have a minimum of 75%-85% overall in their previous academic qualifications, such as the Higher Secondary School Certificate (HSC) or equivalent. This percentage requirement ensures that students have a strong academic foundation to succeed in their chosen program.
- English Language Proficiency: IELTS score of overall 6.5 bands with no band less than 6 is required. TOEFL iBT overall score of 88 with no band less than 20 is required. PTE overall score of 61 and DET score of 110 is required.
Kwantlen Polytechnic University (KPU) offers several scholarships and financial aid opportunities to international students. These scholarships aim to recognize academic excellence, support student success, and provide financial assistance to deserving students.
Entrance Scholarships: KPU offers entrance scholarships to incoming international students based on their academic achievements. These scholarships are awarded automatically to eligible students upon admission. The value of the scholarships varies, and they are renewable for subsequent years of study, provided students maintain a specified GPA.
KPU International Student Excellence Scholarship: This scholarship is designed to recognize and support outstanding international students who have demonstrated exceptional academic achievements, leadership potential, and community involvement. The scholarship amount is substantial and helps cover tuition fees.
Program-Specific Scholarships: Some programs at KPU have their own dedicated scholarships for international students. These scholarships may be based on academic merit, field of study, or specific criteria set by donors or sponsors. Students are encouraged to inquire about program-specific scholarships when applying to their desired programs at KPU.
External Scholarships: KPU provides resources and information about external scholarship opportunities available to international students. These scholarships are offered by external organizations, foundations, and governments. KPU's International Students Office assists students in finding and applying for external scholarships.
Financial Aid and Work-Study Opportunities: KPU also offers financial aid options, including student loans, grants, and work-study programs, to help international students manage their educational expenses. These programs provide financial support based on individual financial need and offer opportunities for part-time work on campus.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary each year.
When applying for scholarships, international students are advised to pay attention to deadlines, submit all required documents, and provide strong supporting materials, such as academic transcripts, reference letters, and personal statements. It's also recommended to explore additional scholarship opportunities through government agencies, private organizations, and home country institutions to supplement the financial support available at KPU.
A Diploma in Public Relations from Kwantlen Polytechnic University prepares graduates for diverse and rewarding career opportunities in the field of strategic communication. A Diploma in Public Relations from Kwantlen Polytechnic University equips graduates with the skills and knowledge needed to succeed in various roles within the dynamic field of strategic communication. Whether graduates pursue careers in media relations, social media management, event planning, or crisis communication, they are well-prepared to make significant contributions to organizations and communities. With its emphasis on practical skills development, industry relevance, and professional networking opportunities, this program prepares graduates for fulfilling and impactful careers in public relations.
1. Public Relations Coordinator: Graduates may start their careers as public relations coordinators, assisting in the development and implementation of public relations campaigns, media relations strategies, and communication plans. They support PR activities such as drafting press releases, managing media inquiries, and organizing events.
2. Media Relations Specialist: Media relations specialists focus on building and maintaining positive relationships with journalists and media outlets. They pitch story ideas, arrange interviews, write press releases, and monitor media coverage to ensure organizations receive favorable media attention.
3. Communications Assistant: Communications assistants provide support to communications teams in executing internal and external communication initiatives. They assist with writing newsletters, updating website content, managing social media accounts, and coordinating communication materials.
4. Social Media Coordinator: With the growing importance of social media in public relations, graduates may pursue roles as social media coordinators. They develop social media strategies, create engaging content, monitor social media channels, and interact with followers to enhance brand visibility and engagement.
5. Event Planner: Event planners specialize in organizing and managing events such as product launches, press conferences, fundraisers, and corporate meetings. They coordinate logistics, handle vendor relationships, promote events, and ensure seamless execution to achieve communication objectives.
6. Content Creator/Copywriter: Content creators and copywriters develop written content for various communication channels, including websites, blogs, newsletters, and social media platforms. They craft compelling stories, articles, and posts that resonate with target audiences and convey key messages effectively.
7. Public Affairs Officer: Public affairs officers work in government agencies, nonprofit organizations, or corporate sectors to manage public relations and government relations activities. They liaise with government officials, community stakeholders, and advocacy groups to promote organizational interests and maintain positive public perception.
8. Crisis Communication Specialist: Crisis communication specialists are responsible for managing communication during crises or emergencies to protect organizational reputation and minimize negative impact. They develop crisis communication plans, coordinate messaging, and provide guidance to key stakeholders during challenging situations.
9. Corporate Communications Specialist: Corporate communications specialists focus on internal and external communication within organizations. They develop communication strategies, write internal memos, newsletters, and executive communications, and ensure consistent messaging across all communication channels.
10. Freelance Practitioner: Some graduates may choose to work as freelance public relations consultants, offering their services to clients on a project basis. They provide strategic communication advice, media relations support, and content creation services to businesses, nonprofits, or individuals.
