MSc Advertising and Marketing Communications
City Campus
INTAKE: September
Program Overview
The MSc in Advertising and Marketing Communications at Nottingham Trent University is a comprehensive program designed to develop students' knowledge and skills in the dynamic field of advertising and marketing. Through a combination of theoretical study, practical projects, and industry exposure, this program prepares students for exciting careers in the advertising and marketing industry.
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Advertising and Marketing Fundamentals: Students gain a solid foundation in the principles of advertising and marketing, understanding consumer behavior, market research, branding, and communication strategies.
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Integrated Marketing Communications: The program explores the concept of integrated marketing communications, which focuses on creating consistent and impactful messaging across various marketing channels, including traditional media, digital platforms, social media, and experiential marketing.
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Advertising Strategy and Campaign Planning: Students learn how to develop effective advertising strategies and create comprehensive campaigns. They study the entire campaign planning process, from setting objectives and target audience identification to creative concept development, media selection, and evaluation.
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Creative Advertising and Copywriting: The program fosters students' creativity and copywriting skills. They learn how to generate innovative advertising ideas, craft compelling messages, and create persuasive advertising materials for different media platforms.
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Digital Marketing and Social Media: Students explore the ever-evolving landscape of digital marketing and social media. They gain knowledge of digital advertising strategies, search engine optimization (SEO), social media marketing, content creation, and analytics.
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Brand Management: The program focuses on brand management, equipping students with the skills to build and maintain strong brands. Students learn about brand positioning, brand equity, brand communication, and brand extension strategies.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc in Advertising and Marketing Communications program have excellent career prospects in the advertising, marketing, and communications industry.
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Advertising Account Executive/Manager: Graduates can work in advertising agencies, managing client accounts, developing advertising campaigns, and ensuring effective communication between clients and agency teams.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for planning and executing marketing strategies, conducting market research, and overseeing promotional activities.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, maintaining brand identity, and ensuring consistent brand communication across various channels.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine marketing, and web analytics.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to gather consumer insights, analyzing market trends, and providing valuable data for marketing and advertising decision-making.
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Media Planner/Buyer: Graduates can pursue roles as media planners or buyers, responsible for strategizing and buying media space for advertising campaigns, considering target audience reach, budget optimization, and media effectiveness.
