Graduate Diploma in Business Administration - Green Business Management and Sustainability
Kwantlen Polytechnic University (KPU) offers a specialized Graduate Diploma in Business...
Diploma in Marketing Management
Surrey, Richmond, Langley
INTAKE: Jan, May & Sept
Program Overview
The Diploma in Marketing Management program at Kwantlen Polytechnic University provides students with comprehensive knowledge and practical skills in marketing strategies, consumer behavior, market research, branding, and digital marketing. This program prepares graduates for entry-level positions in various marketing-related roles or for further education in marketing or business-related fields. The Diploma in Marketing Management program at Kwantlen Polytechnic University provides students with the knowledge, skills, and practical experience needed to pursue rewarding careers in the dynamic and competitive field of marketing. With its comprehensive curriculum, industry relevance, professional skills development, and career preparation focus, this program prepares graduates to succeed in a variety of marketing roles and contribute to the success of organizations in today's marketplace.
Curriculum:
1. Core Marketing Courses: The program offers a comprehensive curriculum covering core marketing concepts and principles. Courses may include marketing fundamentals, marketing research, consumer behavior, branding, advertising, digital marketing, and marketing communications. Students gain a solid foundation in marketing theory and practice.
2. Market Research and Analysis: Students learn how to conduct market research, analyze consumer trends, and interpret marketing data to inform strategic decision-making. They develop skills in data collection methods, survey design, focus groups, and statistical analysis to understand market dynamics and identify opportunities.
3. Brand Management: The program emphasizes the importance of branding in marketing strategy. Students learn how to develop and manage brands, create brand identities, position products or services in the market, and build brand equity. They study case studies and real-world examples of successful brand campaigns.
4. Digital Marketing Strategies: With the increasing importance of digital channels, students learn about digital marketing strategies, including website optimization, search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and content marketing. They gain hands-on experience with digital marketing tools and platforms.
5. Marketing Communications: Students learn how to develop integrated marketing communication plans that effectively reach target audiences and achieve marketing objectives. They explore various communication channels, such as advertising, public relations, sales promotions, and direct marketing, to deliver consistent brand messages.
6. Strategic Marketing Planning: The program teaches students how to develop strategic marketing plans that align with organizational goals and target market needs. Students learn how to analyze market opportunities, set marketing objectives, develop marketing strategies, and allocate resources effectively to achieve desired outcomes.
7. Professional Skills Development: In addition to theoretical knowledge, the program focuses on developing practical marketing skills and professional competencies. Students enhance their communication, presentation, teamwork, and problem-solving abilities through group projects, case studies, and simulations.
8. Industry-Relevant Curriculum: The curriculum is designed to reflect current trends and best practices in the marketing industry. Students learn from faculty members with industry experience and have opportunities to engage with guest speakers, industry professionals, and participate in marketing-related events and workshops.
9. Career Preparation: Graduates of the Diploma in Marketing Management program are prepared for entry-level positions in marketing departments, advertising agencies, public relations firms, market research companies, or digital marketing agencies. Career opportunities may include roles such as marketing coordinator, brand assistant, digital marketing specialist, market research analyst, or social media coordinator.
10. Pathways to Further Education: The diploma program serves as a pathway to further education for students interested in pursuing a bachelor's degree or specialized certifications in marketing or related fields. Graduates may transfer their credits to a degree program or pursue additional certifications to enhance their credentials and career prospects.
Location
Surrey, Richmond, Langley
Score
IELTS: 6.5
Tuition Fee
CAD 21368
Entry requirements for Undergraduate Diploma Programs:
Application Fees : CAD$ 120
- Minimum Percentage Requirement: Indian students applying for undergraduate diploma programs at KPU are required to have a minimum of 75%-85% overall in their previous academic qualifications, such as the Higher Secondary School Certificate (HSC) or equivalent. This percentage requirement ensures that students have a strong academic foundation to succeed in their chosen program.
- English Language Proficiency: IELTS score of overall 6.5 bands with no band less than 6 is required. TOEFL iBT overall score of 88 with no band less than 20 is required. PTE overall score of 61 and DET score of 110 is required.
Kwantlen Polytechnic University (KPU) offers several scholarships and financial aid opportunities to international students. These scholarships aim to recognize academic excellence, support student success, and provide financial assistance to deserving students.
Entrance Scholarships: KPU offers entrance scholarships to incoming international students based on their academic achievements. These scholarships are awarded automatically to eligible students upon admission. The value of the scholarships varies, and they are renewable for subsequent years of study, provided students maintain a specified GPA.
KPU International Student Excellence Scholarship: This scholarship is designed to recognize and support outstanding international students who have demonstrated exceptional academic achievements, leadership potential, and community involvement. The scholarship amount is substantial and helps cover tuition fees.
Program-Specific Scholarships: Some programs at KPU have their own dedicated scholarships for international students. These scholarships may be based on academic merit, field of study, or specific criteria set by donors or sponsors. Students are encouraged to inquire about program-specific scholarships when applying to their desired programs at KPU.
External Scholarships: KPU provides resources and information about external scholarship opportunities available to international students. These scholarships are offered by external organizations, foundations, and governments. KPU's International Students Office assists students in finding and applying for external scholarships.
Financial Aid and Work-Study Opportunities: KPU also offers financial aid options, including student loans, grants, and work-study programs, to help international students manage their educational expenses. These programs provide financial support based on individual financial need and offer opportunities for part-time work on campus.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary each year.
When applying for scholarships, international students are advised to pay attention to deadlines, submit all required documents, and provide strong supporting materials, such as academic transcripts, reference letters, and personal statements. It's also recommended to explore additional scholarship opportunities through government agencies, private organizations, and home country institutions to supplement the financial support available at KPU.
A Diploma in Marketing Management from Kwantlen Polytechnic University opens up a diverse range of career opportunities in the dynamic field of marketing.A Diploma in Marketing Management from Kwantlen Polytechnic University provides graduates with the knowledge, skills, and practical experience needed to pursue exciting careers in various sectors of the marketing industry. Whether graduates choose to specialize in digital marketing, brand management, market research, or sales, they are well-equipped to contribute to the success of organizations in today's competitive marketplace. With its emphasis on hands-on learning, industry relevance, and professional development, this program prepares graduates for fulfilling and rewarding careers in marketing.
1. Marketing Coordinator/Assistant: Graduates may start their careers as marketing coordinators or assistants, supporting marketing teams in executing various marketing initiatives. They assist with campaign planning, social media management, content creation, market research, and event coordination.
2. Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can pursue roles as digital marketing specialists. They develop and implement digital marketing strategies, manage online advertising campaigns, optimize websites for search engines, and analyze digital marketing performance metrics.
3. Brand Assistant: Brand assistants work closely with brand managers to develop and execute branding strategies. They assist in market research, brand positioning, product launches, and brand communication efforts. Graduates may work in consumer goods companies, advertising agencies, or marketing consultancies.
4. Market Research Analyst: Market research analysts collect and analyze data to evaluate market trends, consumer preferences, and competitor strategies. They conduct surveys, analyze data using statistical techniques, and prepare reports to provide insights and recommendations for marketing decision-making.
5. Advertising Coordinator: Advertising coordinators support advertising campaigns by coordinating with creative teams, media planners, and clients. They assist in developing ad copy, selecting media channels, monitoring campaign performance, and ensuring campaigns are delivered on time and within budget.
6. Social Media Coordinator/Manager: Graduates with strong social media skills can pursue roles as social media coordinators or managers. They manage social media accounts, create engaging content, interact with followers, monitor social media trends, and measure the effectiveness of social media campaigns.
7. Marketing Research Analyst: Marketing research analysts gather and analyze data to assess the effectiveness of marketing campaigns and strategies. They use tools such as surveys, focus groups, and data analytics software to track consumer behavior, measure campaign ROI, and identify areas for improvement.
8. Sales Representative: Graduates may transition into sales roles, working as sales representatives for companies selling products or services. They build relationships with clients, generate leads, negotiate contracts, and close sales to achieve revenue targets.
9. Public Relations Assistant: Public relations assistants support PR campaigns by drafting press releases, organizing media events, and managing communication with media outlets. They assist in building and maintaining positive relationships with the media and the public to enhance brand reputation.
10. Entrepreneurship: Some graduates may choose to start their own marketing consultancy or freelance marketing business. They can offer services such as marketing strategy development, social media management, content creation, or digital advertising to small businesses or startups.
