MSc Marketing
City Campus
INTAKE: Jan & Sept
Program Overview
The MSc Marketing program at Nottingham Trent University provides students with in-depth knowledge and practical skills to succeed in the dynamic field of marketing. This program equips students with a solid foundation in marketing theories and principles, while also offering hands-on experience in applying marketing strategies in real-world scenarios. Students learn about consumer behavior, market research, branding, digital marketing, and strategic marketing management.
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Marketing Principles: Students gain a comprehensive understanding of marketing principles, including the marketing mix, market segmentation, targeting, and positioning. They learn how to develop effective marketing strategies that align with business goals and drive customer satisfaction.
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Consumer Behavior: The program explores consumer behavior theories and their application in marketing decision-making. Students learn how to analyze consumer motivations, attitudes, and purchasing behavior, enabling them to develop marketing campaigns that resonate with target audiences.
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Market Research: Students learn how to conduct market research to gather valuable insights into consumer preferences, market trends, and competitor analysis. They develop skills in data collection, analysis, and interpretation to make informed marketing decisions.
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Brand Management: The program emphasizes the importance of brand management in building strong and distinctive brands. Students learn strategies for brand positioning, brand communication, and brand equity management. They explore how to create compelling brand identities and develop brand loyalty among customers.
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Digital Marketing: The program covers the rapidly evolving field of digital marketing. Students gain knowledge and skills in online marketing channels, including social media, search engine optimization (SEO), pay-per-click advertising, and content marketing. They understand how to leverage digital platforms to reach target audiences and drive brand awareness and engagement.
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Strategic Marketing Management: Students learn strategic marketing planning and implementation. They study marketing metrics, marketing analytics, and marketing performance measurement to evaluate the effectiveness of marketing campaigns. Students develop skills in formulating marketing strategies and adapting them to the changing market dynamics.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing program have excellent career prospects in various industries.
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Marketing Manager: Graduates can pursue marketing manager roles, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights into consumer behavior, market trends, and competitor analysis.
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Brand Manager: Graduates can specialize in brand management, focusing on developing and maintaining strong brands, managing brand communication, and implementing brand strategies.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, utilizing online platforms and channels to drive brand awareness, customer engagement, and online sales.
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Advertising Executive: Graduates can work in advertising agencies, developing and executing creative advertising campaigns across various media platforms.
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Sales and Business Development Manager: Graduates can pursue roles in sales and business development, focusing on identifying new market opportunities, building relationships with clients, and driving revenue growth.
