MSc Management and Marketing
City Campus
INTAKE: September
Program Overview
The MSc Management and Marketing program at Nottingham Trent University offers students a comprehensive understanding of both management principles and marketing strategies. This program combines key elements of management with the latest marketing practices to prepare students for successful careers in diverse industries. Students gain knowledge and skills in areas such as marketing strategy, consumer behavior, brand management, and digital marketing.
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Management Principles: Students develop a strong foundation in management principles, including strategic management, organizational behavior, leadership, and decision-making. They learn how to apply these principles to drive organizational success and effectively manage teams and resources.
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Marketing Strategy: The program focuses on marketing strategy development and implementation. Students learn how to analyze market trends, identify target markets, develop marketing plans, and create value propositions. They gain insights into customer segmentation, market positioning, and competitive analysis.
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Consumer Behavior: Students study consumer behavior theories and learn how to analyze and understand consumer motivations, attitudes, and decision-making processes. They explore the factors that influence consumer choices and develop strategies to meet customer needs and preferences.
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Brand Management: The program covers brand management strategies, including brand positioning, brand equity, and brand communication. Students learn how to create and manage strong brands, build brand loyalty, and develop effective brand communication strategies.
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Digital Marketing: The program addresses the increasing importance of digital marketing in today's business environment. Students explore digital marketing channels, including social media, search engine optimization (SEO), content marketing, and online advertising. They learn how to leverage digital tools and platforms to reach target audiences and drive business growth.
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Market Research and Analytics: Students gain knowledge and skills in market research techniques, including data collection, analysis, and interpretation. They learn how to conduct market research to gather insights into consumer preferences, market trends, and competitive landscapes. They also learn how to use marketing analytics to make data-driven marketing decisions.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 19100
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Management and Marketing program have excellent career prospects in various industries.
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Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends.
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Brand Manager: Graduates can work as brand managers, responsible for building and maintaining strong brands, developing brand communication strategies, and ensuring brand consistency.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights into consumer behavior, market trends, and competitive landscapes.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on leveraging digital channels and tools to drive brand awareness, customer engagement, and online sales.
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Advertising Executive: Graduates can work in advertising agencies, developing and implementing advertising campaigns across various media channels to reach target audiences.
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Business Development Manager: Graduates can pursue careers in business development, focusing on identifying new market opportunities, building strategic partnerships, and driving revenue growth.
