MA Fashion Marketing
City Campus
INTAKE: September
Program Overview
The MA Fashion Marketing program at Nottingham Trent University offers students an in-depth understanding of the fashion industry and equips them with the skills necessary to excel in fashion marketing and management roles. This program combines theoretical knowledge with practical applications, allowing students to develop a comprehensive understanding of fashion marketing strategies, consumer behavior, branding, and digital marketing.
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Fashion Industry Insights: Students gain a solid foundation in the fashion industry, learning about its evolution, key players, and global market trends. They explore the relationship between fashion, culture, and society, and analyze the impact of technological advancements on the industry.
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Fashion Marketing Strategies: The program focuses on developing effective marketing strategies specifically tailored for the fashion industry. Students study market research techniques, brand management, and fashion product development. They learn how to identify target markets, create marketing campaigns, and position fashion brands effectively.
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Consumer Behavior and Trends: Students explore consumer behavior within the fashion context, studying purchasing patterns, brand loyalty, and the influence of social and cultural factors on consumer choices. They gain insights into fashion forecasting and trend analysis, enabling them to identify and capitalize on emerging trends.
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Fashion Branding and Communication: The program emphasizes the importance of branding in the fashion industry. Students learn how to develop brand identities, create brand experiences, and communicate brand values to target audiences. They study various communication channels, including traditional and digital media, and explore the role of influencers and celebrities in fashion branding.
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Retail and E-commerce: Students examine the changing landscape of fashion retail and the rise of e-commerce. They learn about retail strategies, visual merchandising, and the integration of online and offline channels. They explore the challenges and opportunities of e-commerce in the fashion industry, including the use of data analytics and customer relationship management.
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Digital Marketing and Social Media: The program equips students with essential digital marketing skills, focusing on social media strategies, content creation, and digital campaign management. Students learn how to leverage social media platforms to engage with fashion consumers, build brand awareness, and drive online sales.
Location
City Campus
Score
IELTS 6.5
Tuition Fee
£ 15850
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at NTU are required to hold a relevant undergraduate degree or its equivalent from a recognized institution.
- Percentage Requirement: NTU typically expects international students to have achieved a minimum of 65% or above in their previous academic qualifications. However, specific entry requirements may vary depending on the program and the country's educational system from which the student has graduated.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs at NTU are required to demonstrate English language proficiency. The accepted English language tests and minimum scores are the same as for undergraduate programs:
- IELTS: A minimum overall score of 6.5, with no less than 6 in each component.
- TOEFL: A minimum score of 81 on the internet-based test (iBT).
- PTE: A minimum score of 62.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Nottingham Trent University:
- International Vice-Chancellor's Scholarship: NTU offers the Vice-Chancellor's Scholarship for international students. This scholarship is highly competitive and awarded based on academic excellence, with a focus on the applicant's achievements and potential contributions to NTU and their chosen field of study.
- International Postgraduate Scholarship: NTU offers postgraduate scholarships for international students pursuing a master's degree or research program. These scholarships are awarded based on academic merit and can help cover a portion of the tuition fees.
- Country-Specific Scholarships:NTU offers scholarships tailored to students from specific countries or regions. These scholarships aim to attract talented individuals from diverse backgrounds and may have specific eligibility criteria, such as academic achievement or residency in a particular country. International students are advised to check the NTU website or contact the admissions office for information on country-specific scholarships.
- External Scholarships:NTU encourages international students to explore external scholarship opportunities. There are various organizations, foundations, and governments that offer scholarships to support international students studying in the UK. NTU provides guidance and resources to help students identify and apply for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MA Fashion Marketing program have various career opportunities within the fashion and retail industries.
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Fashion Marketing Manager: Graduates can work in marketing departments of fashion brands, overseeing marketing campaigns, brand development, and strategic planning.
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Fashion Brand Manager: Graduates can manage the overall brand strategy and identity of fashion brands, ensuring brand consistency across all touchpoints and driving brand growth.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles within the fashion industry, focusing on social media marketing, content creation, search engine optimization, and online advertising.
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Fashion Merchandiser: Graduates can pursue careers in fashion merchandising, analyzing sales data, forecasting trends, and planning product assortments for retail stores or e-commerce platforms.
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Fashion Buyer: Graduates can work as fashion buyers, responsible for selecting and purchasing fashion products for retail stores or online platforms. They research market trends, negotiate with suppliers, and manage inventory.
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Fashion Public Relations: Graduates can work in fashion PR agencies or in-house PR departments, managing media relations, organizing events, and enhancing brand visibility and reputation.
