PG diploma in Predictive Analytics
The University of Winnipeg offers a comprehensive and industry-focused Postgraduate Dip...
BBA in Business and Administration - Marketing
Winnipeg
INTAKE: Jan, May & Sept
Program Overview
The University of Winnipeg, located in Canada, offers a Bachelor of Business Administration (BBA) program with a specialization in Marketing. The BBA in Business and Administration - Marketing program at the University of Winnipeg provides students with a comprehensive education in marketing principles, strategies, and techniques, preparing them for successful careers in the dynamic and fast-paced field of marketing.
Curriculum:
1. Core Business Foundation: The BBA program starts with a strong foundation in core business disciplines such as management, finance, accounting, economics, and business law. This ensures that students have a solid understanding of fundamental business principles before delving into specialized marketing topics.
2. Specialized Marketing Courses: The Marketing specialization covers a wide range of topics essential for understanding consumer behavior, market trends, branding, advertising, digital marketing, and marketing research. Students learn to develop marketing strategies, create promotional campaigns, analyze market data, and effectively communicate with target audiences.
3. Hands-on Learning Opportunities: The program emphasizes hands-on learning through case studies, group projects, internships, and experiential learning activities. Students have the opportunity to work on real-world marketing projects, collaborate with industry partners, and gain practical experience that enhances their skills and prepares them for the workforce.
4. Digital Marketing Focus: With the growing importance of digital platforms in today's business landscape, the program includes courses focused on digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, and analytics. Students learn to leverage digital tools and technologies to reach and engage with consumers effectively.
5. Market Research Skills: Market research is a crucial aspect of marketing strategy development. Students learn how to conduct market research, analyze consumer behavior, identify market opportunities, and assess competitive landscapes. These skills enable them to make informed decisions and develop marketing strategies tailored to meet customer needs and preferences.
6. Brand Management and Advertising: The program covers topics related to brand management, including brand positioning, brand equity, and brand loyalty. Students learn how to develop and manage brands effectively, create compelling advertising campaigns, and measure advertising effectiveness. They gain insights into the role of advertising in shaping consumer perceptions and driving purchase decisions.
7. Communication and Presentation Skills: Effective communication and presentation skills are essential for marketing professionals. The program helps students develop strong communication skills, both written and verbal, as well as presentation skills. These skills enable students to articulate their ideas, convey marketing messages persuasively, and engage with stakeholders effectively.
8. Industry-Relevant Curriculum: The curriculum is designed in consultation with industry professionals to ensure its relevance to the current marketing landscape. Students learn about emerging trends, innovative marketing practices, and industry best practices, giving them a competitive edge in the job market.
9. Career Preparation: Upon graduation, students are well-prepared to pursue various career paths in marketing. They may seek employment in advertising agencies, marketing firms, corporate marketing departments, media companies, digital marketing agencies, market research firms, and non-profit organizations. Possible job roles include marketing coordinator, brand manager, digital marketer, market researcher, advertising account executive, and social media strategist.
10. Continuing Education and Professional Development: The program equips students with a solid foundation for further education and professional development in the field of marketing. Graduates may choose to pursue advanced degrees such as a Master of Business Administration (MBA) with a focus on marketing or obtain professional certifications to enhance their credentials and career prospects.
Location
Winnipeg
Score
IELTS: 6.5
Tuition Fee
CAD 20600
Entry Requirements for Undergraduate Programs
Application Fees : CAD$ 120
Academic Qualifications: Students must have completed their secondary education (12th standard) from a recognized Indian educational board with a minimum overall 75%.
English Language Proficiency: IELTS (International English Language Testing System) overall 6.5 with no band less than 6 is required, TOEFL (Test of English as a Foreign Language) overall score of 86 with no band less than 20 is required. PTE score of 58 and DET score of 120 is required.
The University of Winnipeg offers a range of scholarships and awards to support international students in their academic pursuits. These scholarships recognize academic excellence, leadership potential, and contributions to the community.
President's Scholarship for World Leaders: This prestigious scholarship is awarded to international students entering the University of Winnipeg's undergraduate programs. It covers full tuition fees for the duration of the program and includes a living allowance.
Entrance Scholarships: The University of Winnipeg offers several entrance scholarships for international students based on their academic achievements. These scholarships range from partial to full tuition fee waivers and are available for both undergraduate and graduate students.
Manitoba Graduate Scholarships (MGS): The MGS program provides scholarships to international students pursuing a master's or doctoral degree at the University of Winnipeg. These scholarships are awarded based on academic excellence and research potential.
In-Course Scholarships: The University of Winnipeg also offers scholarships for international students who are already enrolled in a program. These scholarships recognize academic achievements and are available at various levels of study.
Indigenous Award of Excellence: This scholarship is specifically available for international students of Indigenous descent. It supports their academic journey at the University of Winnipeg and encourages their cultural engagement and leadership.
Donor-Funded Scholarships: The University of Winnipeg receives generous contributions from donors who establish scholarships for specific criteria. These scholarships may target international students based on their country of origin, field of study, or community involvement.
It's important to note that scholarship availability, criteria, and application deadlines may vary each year. It is recommended that international students visit the official website of the University of Winnipeg and the scholarship-specific pages for the most up-to-date and detailed information on eligibility, application procedures, and deadlines.
A Bachelor of Business Administration (BBA) degree with a specialization in Marketing from the University of Winnipeg opens up a myriad of career opportunities in various sectors. A BBA in Business and Administration - Marketing from the University of Winnipeg prepares graduates for diverse and rewarding career paths in marketing, advertising, brand management, market research, sales, digital marketing, and entrepreneurship. With strong analytical, creative, and strategic skills, graduates are well-equipped to thrive in today's competitive business environment.
1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They are responsible for market research, branding, advertising, and managing marketing campaigns to drive sales and increase market share.
2. Brand Manager: Brand managers are tasked with building and managing the reputation of a brand. They develop brand strategies, create brand messaging, oversee product launches, and ensure brand consistency across all marketing channels. Graduates with a marketing specialization are well-equipped to excel in this role.
3. Digital Marketing Specialist: In today's digital age, organizations rely heavily on digital marketing to reach their target audience. Graduates can pursue careers as digital marketing specialists, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising.
4. Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitor activity to help organizations make informed business decisions. Graduates with strong analytical skills developed through their marketing education are well-suited for this role.
5. Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. They collaborate with creative teams to develop ad concepts, oversee campaign execution, and ensure client satisfaction. A background in marketing prepares graduates for this dynamic role.
6. Product Manager: Product managers are responsible for the development, launch, and management of products or services. They conduct market research to identify customer needs, define product features, and create marketing strategies to drive product adoption and sales. Graduates with a marketing specialization possess the skills needed to excel in this role.
7. Sales Manager: Sales managers lead sales teams, set sales targets, and develop sales strategies to achieve business objectives. They work closely with marketing teams to align sales efforts with marketing campaigns and initiatives. Graduates with a BBA in Marketing are well-positioned for sales leadership roles.
8. Social Media Manager: Social media managers are responsible for managing an organization's presence on social media platforms. They develop social media strategies, create engaging content, monitor social media channels, and interact with followers to build brand awareness and engagement. Graduates with digital marketing skills are suited for this role.
9. Market Development Manager: Market development managers identify and develop new market opportunities for products or services. They conduct market analysis, assess market potential, and devise strategies to enter new markets or expand existing ones. Graduates with a marketing background excel in this strategic role.
10. Entrepreneurship: Some graduates may choose to start their own businesses or pursue entrepreneurship opportunities. Their marketing education equips them with the knowledge and skills needed to develop business plans, identify target markets, and create marketing strategies to launch and grow successful ventures.
